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Socially Most Trending News

....The site has also unveiled a design-your-own shoe tool for one of its brands. The internet and other technologies are making near-instant delivery, customised products and laser-focused marketing increasingly common. ... [Read full article on BBC ]
Wednesday 12th of April 2017 03:52:00 PM
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.... . If Gillette's marketing department persuades me that generic blades give an inferior shave, then I will happily keep paying extra for Gillette-branded blades. ... [Read full article on BBC ]
Sunday 9th of April 2017 11:18:58 PM
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....co/VGijMAEYK1. Branding expert Graham Hales, chief marketing officer at the Chemistry Group, said BrewDog had made the right decision by backing down. ... [Read full article on Guardian ]
Monday 27th of March 2017 12:04:26 PM
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...."Some charities don't know if the information has been shared one or 100 times. This can result in lots of unwanted charity marketing. ... [Read full article on BBC ]
Wednesday 5th of April 2017 10:20:45 AM
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....Grassroots support is strengthened with high-profile PR stunts, including delivering puppies, kittens and ice creams. “These are great marketing gimmicks, but behind that fun facade is a company that [has been accused of] undercutting competition, dodging local regulation and undermining its drivers,” said Reem Suleiman, a campaigner at SumOfUs. ... [Read full article on Guardian ]
Wednesday 12th of April 2017 03:19:57 PM
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....Its products are exported to 80 countries, while it also has factories in Europe, east Africa and North America. Under the new ownership, Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. ... [Read full article on BBC ]
Monday 17th of April 2017 11:07:28 PM
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.... . Head of marketing Louise Whitaker said: "There is a huge amount of waste being sent to landfill each year and promoting reusable cups is part of the solution. ... [Read full article on BBC ]
Thursday 30th of March 2017 08:31:37 AM
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.... . Aggressive marketing is still a huge part of Netflix's expenditure - $1bn expected this year - so it shows those new subscribers really aren't coming easy. ... [Read full article on BBC ]
Monday 17th of April 2017 09:40:50 PM
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.... The lender, which advertised heavily on TV and through football sponsorships, was found by the financial regulator to have made loans to customers who could not afford to repay them and to have chased bad debts with letters from a fake law firm. New directors have replaced the firm’s original founders, a three-month loan launched alongside the short-term payday loan, and marketing has been changed to appeal to a better-off audience. ... [Read full article on Guardian ]
Sunday 9th of April 2017 11:33:39 AM
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....Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment. The consumer regulator sent letters to more than 90 individuals and marketing firms, though it has not revealed who was put on notice. ... [Read full article on BBC ]
Thursday 20th of April 2017 05:37:35 AM
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.... So what can brands do to generate buzz without offending?. David Meikle, who founded marketing consultancy Salt, doubts that Pepsi will suffer from any long-term damage from the Kendall Jenner ad fiasco. ... [Read full article on BBC ]
Thursday 6th of April 2017 01:57:06 PM
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....It might seem like an odd decision, particularly given that the project is masterminded by a Malaysian consortium, and that the first phase of flats was sold mainly to buyers in Malaysia, Singapore and Hong Kong. But therein lies the answer: speak to any property-marketing agency and they will tell you their east-Asian clients are buying a piece of England, which – for them – means blond-haired, blue-eyed Burberry models. ... [Read full article on Guardian ]
Tuesday 4th of April 2017 03:12:38 PM
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....It may not leave much for your family to inherit. Which is why marketing leaflets from a will-writing firm called Universal Wealth Preservation are eye-catching. ... [Read full article on BBC ]
Saturday 15th of April 2017 12:03:01 AM
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....But the latest accounts filed in the US by Alphabet, Google's parent company, show UK sales of more than £6bn. One reason for the discrepancy is that it treats its business here as a development and marketing services operation. ... [Read full article on BBC ]
Friday 31st of March 2017 02:19:00 PM
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....Also learning to live with type 1 diabetes, she and her husband travelled around the Caribbean, Vietnam and Thailand for six months. Upon returning to the UK Karen applied for and got a job as marketing director at Belu, the UK's first carbon-neutral bottled water firm and a social enterprise that gives all its profits to charity. ... [Read full article on BBC ]
Sunday 9th of April 2017 11:11:43 PM
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....Yet the drink's main ingredients are exactly the same: wheat, malted barley and milk. The fact that the same liquid can be perceived in two such different ways is a great example of the "crazy nonsense and beauty of marketing", says Andrew Welch. ... [Read full article on BBC ]
Tuesday 4th of April 2017 11:20:27 PM
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....'Bias for action'. Ms Walmsley originally studied classics and modern languages at Oxford before moving into business, taking up a management and marketing role at L'Oreal, which included several years at its Shanghai office. ... [Read full article on BBC ]
Thursday 30th of March 2017 10:59:54 PM
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....9bn. “People are increasingly using their smartphones to watch more clips, programmes and films,” said James Chandler, the chief marketing officer at the Internet Advertising Bureau UK, which published the annual digital ad spend report. ... [Read full article on Guardian ]
Wednesday 12th of April 2017 06:32:23 AM
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....A more radical reaction to their findings would be simply to close the gap by giving women a pay rise. One firm that did that, London marketing start-up Brainlabs, was featured in this column last year. ... [Read full article on Guardian ]
Sunday 2nd of April 2017 12:16:22 PM
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....Where sugar beet reflects the earthy, continental side of Britain’s character, cane has colonial roots: an ocean-going reminder of sunshine in the Caribbean and Australia, but also the darker history of Britain’s part in the slave trade. “Out of the strong came forth sweetness” – the Old Testament riddle used as a marketing slogan on the front of tins of Lyle’s Golden Syrup since 1885 – has become a rallying call for those who see their country shaking off the mud and rediscovering its imperial swagger. ... [Read full article on Guardian ]
Monday 27th of March 2017 04:26:49 PM
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.... Private companies mostly manufacture medications that resemble what we’ve already got. They get it patented and, with a hefty dose of marketing, a legion of lawyers, and a strong lobby, can live off the profits for years. ... [Read full article on Guardian ]
Thursday 30th of March 2017 01:26:11 PM
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. Apple has filed a complaint against Swatch in a Swiss court over the use of the phrase Tick Different in a marketing campaign. ... [Read full article on BBC ]
Wednesday 12th of April 2017 12:59:56 PM
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....Some experts argue there’s still value in such a provocation. “Any advertising or media idea which provokes us to think about the absurdities of modern day digital life is, in itself, a good thing,” said Charlie Crowe, the president of C Squared, a publishing and events company focused on media and marketing. ... [Read full article on Guardian ]
Wednesday 12th of April 2017 06:27:37 PM
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....Turrell will take on the new role of chairman of Weetabix and will be responsible for managing the integration of the two companies. Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. ... [Read full article on Guardian ]
Tuesday 18th of April 2017 07:27:27 AM
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.... . Adidas, the official sponsor of the Boston Marathon, sent out the marketing email which contained the subject line, "Congrats, you survived the Boston Marathon!". ... [Read full article on BBC ]
Wednesday 19th of April 2017 10:31:28 AM
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....”. What about the idea that all publicity is good publicity? “There is a growing conversation within marketing that outrage is a form of social currency, and that social currency equates to sales,” Kemp says. ... [Read full article on Guardian ]
Wednesday 5th of April 2017 06:07:45 PM
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.... But when the company hurriedly pulled a poor-taste advert it turned out to be only the start of a nightmare few days for public relations that ended at the White House. In the fallout, marketing and “crisis communications” experts have thronged the public gallery to offer stern critiques of the unwise Pepsi Kendall Jenner “protester” video, the United Airlines responses to a passenger being dragged from his seat and White House press secretary Sean Spicer ignoring six million Jews killed when he said even the Nazis had not used chemical weapons, when talking about Syria. ... [Read full article on Guardian ]
Saturday 15th of April 2017 11:00:00 AM
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....Airlines schedule flights up to a year in advance, meaning they could be forced to scrap flights in March 2018 for March 2019 and beyond, when Britain will have left the EU. Kenny Jacobs, chief marketing officer of budget airline Ryanair, said: “There is a distinct possibility that there may be no flights between the UK and Europe for a period of time after March 2019. ... [Read full article on Guardian ]
Wednesday 29th of March 2017 05:14:10 PM
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....The biggest flop of 2016, racking up an estimated loss of $120m. With a budget of $100m and a huge marketing budget the global box office take of just over $90m was dismal. ... [Read full article on Guardian ]
Thursday 30th of March 2017 12:13:26 PM
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....". Saskia has grown Hey Saturday by word of mouth and by following a marketing mantra known as "know, like and trust". ... [Read full article on BBC ]
Sunday 2nd of April 2017 11:07:33 PM
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Latest Finance News related to Marketing

Bubble, bubble, toil and trouble: why ultra-low mortgage rates are dangerous | Jonn Elledge image
.... Prices can’t rise forever: one day, interest rates must surely rise. All of which makes me think that YBS’s main motivation for offering the lowest-ever mortgage rate was as a marketing stunt. ...
England’s vineyards meet their biggest challenge – a decent bottle of red image
....”. Julia Trustram Eve, marketing director of English Wine Producers, estimates that only about 10% of the wine produced in the 500 vineyards in England and Wales is red. ...
‘Invite a colleague to join you for a drink after work’ – our work expert responds image
....• Can social media help? I wonder if putting out a jazzy Facebook/Instagram account linked to a website could get you a bit more exposure. We are at this point with my mum who is a baker and seeing her orders dry up as other bakers are marketing via Facebook. ...
Unicorn Frappuccino mania: Starbucks aims at Instagram image
Source : Guardian [Read Article] Friday 21st of April 2017 03:45:39 PM
....”. The beauty of releasing twee, social media-friendly products is that the marketing is done for you already. ...
Reckitt Benckiser says Mead Johnson takeover on track image
Source : BBC [Read Article] Friday 21st of April 2017 07:17:50 AM
.... . "We expect this brand strength, supported by the company's huge marketing clout, to drive growth in the longer term," he added. ...
Barbie out of fashion as Mattel slumps image
Source : BBC [Read Article] Thursday 20th of April 2017 10:30:59 PM
....That was the biggest slide since 2009 and short of the $801m forecast. Barbie sales had increased for the first nine months of 2016, aided by new marketing efforts and the launch of dolls in a range of skin tones and body shapes. ...
Bake Off auction seeks to whip up sponsorship bidding frenzy image
Source : Guardian [Read Article] Thursday 20th of April 2017 03:15:30 PM
....Given the show is a household name – 14 million viewers, more than half the viewing public, watched the final of the last series on the BBC, making it the biggest programme of 2016 – Channel 4 could expect to pocket well over £10m in the total sponsorship deal extending beyond TV. The show, which will launch in the autumn with Sandi Toksvig and Noel Fielding rounding out the new presenting line-up, will be worth a few more millions in off-air licensing fees for arrangements such as talent appearances and using the Bake Off association in wider marketing and in-store point of sale. ...
'It was like the tap turned off on job applications': SMEs post Brexit vote image
.... Maxwell Scott Bags, a York-based leather accessories company, sells all over the world and Germany is one of its key markets. The company’s German marketing assistant left earlier this month and it has not been able to replace her, despite months of trying. ...
Celebrities warned over Instagram ads image
Source : BBC [Read Article] Thursday 20th of April 2017 05:37:35 AM
....Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment. The consumer regulator sent letters to more than 90 individuals and marketing firms, though it has not revealed who was put on notice. ...
Adidas apologises for 'you survived Boston Marathon' email image
Source : BBC [Read Article] Wednesday 19th of April 2017 10:31:28 AM
.... . Adidas, the official sponsor of the Boston Marathon, sent out the marketing email which contained the subject line, "Congrats, you survived the Boston Marathon!". ...
Next boss misses out on annual bonus for first time in 18 years image
Source : Guardian [Read Article] Tuesday 18th of April 2017 04:15:22 PM
....New executive directors Michael Law and Jane Shields, who joined the board in 2013, will also get a 1% rise in basic salary to £416,000 each. But the annual report says the board handed Law, the operations director, and Shields, the sales and marketing director, a much lower pay rise than the 15% they had planned to implement this year in the light of poor profits. ...
Philip Hammond admits taxpayers' RBS stake is likely to be sold at a loss image
.... This is the first time Hammond has acknowledged that the shares are likely to be sold at a loss to the taxpayer, although Hammond’s predecessor George Osborne sold off a 5% stake in 2015 at 330p a share – a £1bn loss. Hammond said: “The government is not at present actively marketing its stake in RBS. ...
Weetabix sold to US firm after breakfast cereal fails to catch on in China image
....Turrell will take on the new role of chairman of Weetabix and will be responsible for managing the integration of the two companies. Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. ...
The gig economy 'slashies' risk burnout image
Source : Guardian [Read Article] Tuesday 18th of April 2017 06:00:21 AM
....For Ruth Thomson, a mother of two, having several jobs allows her to fulfil different interests. She is a learning designer (designing and creating online training content) for Digital Mums, digital marketing adviser for The Soap Co, and founder of Social Social. ...
Weetabix to be sold to US company Post Holdings image
Source : BBC [Read Article] Monday 17th of April 2017 11:07:28 PM
....Its products are exported to 80 countries, while it also has factories in Europe, east Africa and North America. Under the new ownership, Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. ...
Netflix says opportunity 'gigantic' despite slowing growth image
Source : BBC [Read Article] Monday 17th of April 2017 09:40:50 PM
.... . Aggressive marketing is still a huge part of Netflix's expenditure - $1bn expected this year - so it shows those new subscribers really aren't coming easy. ...
'Week of perfectly avoidable gaffes': how Pepsi, United and Spicer went wrong image
.... But when the company hurriedly pulled a poor-taste advert it turned out to be only the start of a nightmare few days for public relations that ended at the White House. In the fallout, marketing and “crisis communications” experts have thronged the public gallery to offer stern critiques of the unwise Pepsi Kendall Jenner “protester” video, the United Airlines responses to a passenger being dragged from his seat and White House press secretary Sean Spicer ignoring six million Jews killed when he said even the Nazis had not used chemical weapons, when talking about Syria. ...
Care home fees image
Source : BBC [Read Article] Saturday 15th of April 2017 12:03:01 AM
....It may not leave much for your family to inherit. Which is why marketing leaflets from a will-writing firm called Universal Wealth Preservation are eye-catching. ...
Google Home devices stop responding to Burger King's TV ad prompt image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:27:37 PM
....Some experts argue there’s still value in such a provocation. “Any advertising or media idea which provokes us to think about the absurdities of modern day digital life is, in itself, a good thing,” said Charlie Crowe, the president of C Squared, a publishing and events company focused on media and marketing. ...
Farfetch aims to end fashion faux pas with new service image
Source : BBC [Read Article] Wednesday 12th of April 2017 03:52:00 PM
....The site has also unveiled a design-your-own shoe tool for one of its brands. The internet and other technologies are making near-instant delivery, customised products and laser-focused marketing increasingly common. ...
How Uber conquers a city in seven steps image
Source : Guardian [Read Article] Wednesday 12th of April 2017 03:19:57 PM
....Grassroots support is strengthened with high-profile PR stunts, including delivering puppies, kittens and ice creams. “These are great marketing gimmicks, but behind that fun facade is a company that [has been accused of] undercutting competition, dodging local regulation and undermining its drivers,” said Reem Suleiman, a campaigner at SumOfUs. ...
Apple takes Swatch to court over 'Tick Different' ads image
Source : BBC [Read Article] Wednesday 12th of April 2017 12:59:56 PM
. Apple has filed a complaint against Swatch in a Swiss court over the use of the phrase Tick Different in a marketing campaign. ...
UK internet ad spend passes £10bn as Google faces YouTube row image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:32:23 AM
....9bn. “People are increasingly using their smartphones to watch more clips, programmes and films,” said James Chandler, the chief marketing officer at the Internet Advertising Bureau UK, which published the annual digital ad spend report. ...
Asda reignites row over 'farm' brands by relaunching value range image
Source : Guardian [Read Article] Wednesday 12th of April 2017 05:30:26 AM
....Asda, which pledged to replace the Smart Price branded products completely by 2018, has recently reintroduced the Farm Stores label for both meat and fresh produce after dropping it in 2001. UK farming organisations – which last year criticised Tesco’s introduction of a budget range of own-label “farm” brands – dismissed the latest marketing drive as misleading for consumers and insulting for farmers. ...
Cut price image
Source : BBC [Read Article] Sunday 9th of April 2017 11:18:58 PM
.... . If Gillette's marketing department persuades me that generic blades give an inferior shave, then I will happily keep paying extra for Gillette-branded blades. ...
Sparkling success image
Source : BBC [Read Article] Sunday 9th of April 2017 11:11:43 PM
....Also learning to live with type 1 diabetes, she and her husband travelled around the Caribbean, Vietnam and Thailand for six months. Upon returning to the UK Karen applied for and got a job as marketing director at Belu, the UK's first carbon-neutral bottled water firm and a social enterprise that gives all its profits to charity. ...
Wonga data breach could affect nearly 250,000 UK customers image
Source : Guardian [Read Article] Sunday 9th of April 2017 11:33:39 AM
.... The lender, which advertised heavily on TV and through football sponsorships, was found by the financial regulator to have made loans to customers who could not afford to repay them and to have chased bad debts with letters from a fake law firm. New directors have replaced the firm’s original founders, a three-month loan launched alongside the short-term payday loan, and marketing has been changed to appeal to a better-off audience. ...
Quebec's maple syrup producers seeking global domination image
Source : BBC [Read Article] Saturday 8th of April 2017 11:16:15 PM
....By the end of the millennium, Canada would be the reigning king of maple syrup, producing about 80% of the world's supply. Over the next two decades, Canadian maple syrup production would triple, largely due to the increasing demand worldwide spurred by the Federation's intense marketing efforts. ...
Advertising fail image
Source : BBC [Read Article] Thursday 6th of April 2017 01:57:06 PM
.... So what can brands do to generate buzz without offending?. David Meikle, who founded marketing consultancy Salt, doubts that Pepsi will suffer from any long-term damage from the Kendall Jenner ad fiasco. ...
Speedboat among £5.1m of assets seized in tax fraud investigation image
Source : Guardian [Read Article] Wednesday 5th of April 2017 06:53:57 PM
....Dutch prosecutors said the raids, which involved 28 British officers, were launched after the couple withdrew more than €300,000 (£256,000) in cash using credit cards linked to offshore accounts. The Dutch authorities said they suspected the couple, who own a marketing company in Manchester, committed tax fraud via a complex web of companies and offshore bank accounts in several countries. ...
From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest image
....”. What about the idea that all publicity is good publicity? “There is a growing conversation within marketing that outrage is a form of social currency, and that social currency equates to sales,” Kemp says. ...
UK charities fined for data law breaches image
Source : BBC [Read Article] Wednesday 5th of April 2017 10:20:45 AM
...."Some charities don't know if the information has been shared one or 100 times. This can result in lots of unwanted charity marketing. ...
Bed and breakfast? image
Source : BBC [Read Article] Tuesday 4th of April 2017 11:20:27 PM
....Yet the drink's main ingredients are exactly the same: wheat, malted barley and milk. The fact that the same liquid can be perceived in two such different ways is a great example of the "crazy nonsense and beauty of marketing", says Andrew Welch. ...
No yolk: Cadbury and National Trust say Easter egg row is nonsense image
Source : Guardian [Read Article] Tuesday 4th of April 2017 05:15:40 PM
.... This time, the company pointed out that while it’s true that the publicity referred to “the Cadbury Egg Hunt”, it also featured the word “Easter” in very large letters. “It is simply not true to claim that Easter does not feature in our marketing communications or on our products,” they said plaintively. ...
The property billboards that reveal the truth about Britain’s luxury housing market image
....It might seem like an odd decision, particularly given that the project is masterminded by a Malaysian consortium, and that the first phase of flats was sold mainly to buyers in Malaysia, Singapore and Hong Kong. But therein lies the answer: speak to any property-marketing agency and they will tell you their east-Asian clients are buying a piece of England, which – for them – means blond-haired, blue-eyed Burberry models. ...
Ralph Lauren to close flagship Polo store in cost-cutting plan image
Source : BBC [Read Article] Tuesday 4th of April 2017 02:52:30 PM
...."The decision will optimise our store portfolio in the New York area and allow us to focus on opportunities to pilot new and innovative customer experiences," said chief financial officer, Jane Nielsen. "The Polo brand remains strong, and we expect it to further strengthen as we continue to evolve the Polo product and marketing. ...
Swipe right image
Source : BBC [Read Article] Sunday 2nd of April 2017 11:07:33 PM
....". Saskia has grown Hey Saturday by word of mouth and by following a marketing mantra known as "know, like and trust". ...
UK's gender pay rankings will put discrimination under spotlight image
Source : Guardian [Read Article] Sunday 2nd of April 2017 12:16:22 PM
....A more radical reaction to their findings would be simply to close the gap by giving women a pay rise. One firm that did that, London marketing start-up Brainlabs, was featured in this column last year. ...
Congested, polluted and with car jobs at risk, Stuttgart reaches a crossroads image
....“Electrification is coming fast. I think one in three of all cars will be hybrids, plugins or full electric by 2030,” says Claus Huisgen, director of global marketing at Getrag, part of the Magna group and the world’s largest supplier of transmission systems. ...
Google reveals latest UK tax bill image
Source : BBC [Read Article] Friday 31st of March 2017 02:19:00 PM
....But the latest accounts filed in the US by Alphabet, Google's parent company, show UK sales of more than £6bn. One reason for the discrepancy is that it treats its business here as a development and marketing services operation. ...
Broadband users could see bills slashed as BT is forced to cut charges image
....”. Harding pointed out that BT Retail, which sells broadband, TV and landline packages to consumers, has already stopped marketing 40Mb options in favour of faster 55Mb services. ...
GSK's Emma Walmsley steps into Andrew Witty's shoes image
Source : BBC [Read Article] Thursday 30th of March 2017 10:59:54 PM
....'Bias for action'. Ms Walmsley originally studied classics and modern languages at Oxford before moving into business, taking up a management and marketing role at L'Oreal, which included several years at its Shanghai office. ...
Paramount looks to Disney model to recover after string of flops image
Source : Guardian [Read Article] Thursday 30th of March 2017 12:13:26 PM
....The biggest flop of 2016, racking up an estimated loss of $120m. With a budget of $100m and a huge marketing budget the global box office take of just over $90m was dismal. ...
Coffee cup fee could cut use by 300 million, study suggests image
Source : BBC [Read Article] Thursday 30th of March 2017 08:31:37 AM
.... . Head of marketing Louise Whitaker said: "There is a huge amount of waste being sent to landfill each year and promoting reusable cups is part of the solution. ...
UK businesses welcome May's free trade call but warn of no-deal Brexit disaster image
....Airlines schedule flights up to a year in advance, meaning they could be forced to scrap flights in March 2018 for March 2019 and beyond, when Britain will have left the EU. Kenny Jacobs, chief marketing officer of budget airline Ryanair, said: “There is a distinct possibility that there may be no flights between the UK and Europe for a period of time after March 2019. ...
Vauxhall drops FA home nations football sponsorship deals image
Source : BBC [Read Article] Wednesday 29th of March 2017 05:09:23 PM
....Vauxhall has been the lead sponsor of the England, Scotland, Wales and Northern Ireland teams since 2011. But a spokeswoman said Vauxhall wanted to start running separate marketing campaigns for individual models. ...
Pension crisis looms as one in five Britons has no savings for their old age image
Source : Daily Express [Read Article] Tuesday 28th of March 2017 01:37:00 PM
.... . Those putting aside the least include those in the media, marketing and information research. ...
​Sweet Brexit: what sugar tells us about Britain’s future outside the EU image
....Where sugar beet reflects the earthy, continental side of Britain’s character, cane has colonial roots: an ocean-going reminder of sunshine in the Caribbean and Australia, but also the darker history of Britain’s part in the slave trade. “Out of the strong came forth sweetness” – the Old Testament riddle used as a marketing slogan on the front of tins of Lyle’s Golden Syrup since 1885 – has become a rallying call for those who see their country shaking off the mud and rediscovering its imperial swagger. ...
BrewDog backs down over Lone Wolf pub trademark dispute image
Source : Guardian [Read Article] Monday 27th of March 2017 12:04:26 PM
....co/VGijMAEYK1. Branding expert Graham Hales, chief marketing officer at the Chemistry Group, said BrewDog had made the right decision by backing down. ...
Google's bad week: YouTube loses millions as advertising row reaches US image
Source : Guardian [Read Article] Saturday 25th of March 2017 10:00:06 AM
.... When an ad appears against a piece of content, it’s not always clear whether it’s been shown based on a person’s previous browsing behavior, interests, or demographic data or because the brand is affiliated with a particular content creator, such as a YouTube star. “There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. ...
How one council is beating Britain's housing crisis image
Source : Guardian [Read Article] Saturday 25th of March 2017 07:00:02 AM
.... Housing for rent constructed by development companies is not classified as council housing and therefore not subject to Right To Buy, so councils will not be forced to sell off these homes. For many, the prospect of steady rental revenues to help fund services is the main driver, as shown by a survey by the regeneration marketing firm 3Fox International. ...
‘A truly terrible story, and not uncommon’ – our work expert responds image
.... I feel I’m wasting my life selling rubbish to people that don’t need another variant of shampoo, another type of insurance or another format of a painkiller. I’ve considered marketing within the charity sector or political communications, but maybe I’m missing something else? Salary isn’t a concern, neither is a title or whether the work is temporary, permanent, freelance, full- or part-time. ...
Zimbabwe's cash-strapped tobacco farms image
Source : BBC [Read Article] Friday 24th of March 2017 12:34:10 PM
. The start of the tobacco marketing and selling season has brought in some much-needed hard currency to the Zimbabwean economy. ...
Related to :
Ads in the sky image
Source : BBC [Read Article] Friday 24th of March 2017 12:13:43 AM
....A few years ago retailers were excited about the potential of pinging you specific offers and ads to your phone based on where you were in the store or High Street. But "proximity marketing" as it's called, has so far failed to take off, mainly due to the high costs of installing and maintaining Bluetooth beacons used to locate shoppers precisely. ...
Next sees first annual profit fall in eight years image
Source : BBC [Read Article] Thursday 23rd of March 2017 07:24:09 AM
...."We remain clear on our priorities going forward. We will continue to focus on improving the company's product, marketing, services, stores and cost control. ...
Call to give fathers allocated leave to improve uptake image
Source : Guardian [Read Article] Wednesday 22nd of March 2017 06:23:33 PM
....“While my employer said that I could take the leave, they would not pay me the statutory maternity pay, saying I would have to go unpaid … so I went back to work once my paternity leave came to an end,” he said. David, a marketing manager for an engineering company said: “Although my request for flexible working was granted, I often feel as though management are trying to catch me out and flippant remarks about my being a part-timer are commonplace. ...
What everyone assumes about rights in the gig economy is wrong | Jason Moyer-Lee image
.... This was later found to be unlawful. These companies present themselves, via their impressive marketing machines, as “platforms”, linking customers with independent businesses. ...
Advertising control image
Source : BBC [Read Article] Tuesday 21st of March 2017 12:07:48 AM
....The issue comes down to cost - and how much more brand owners are prepared to advertise and how much we as consumers are prepared to pay for those products. "We all want the cheapest [advertising]," says Unilever's chief marketing officer Keith Weed, "but it comes at a cost. ...
Head of Google Europe apologises over ads on extremist content image
Source : Guardian [Read Article] Monday 20th of March 2017 12:23:08 PM
....BT and Sky said they were reviewing their relationship with Google. Unilever’s chief marketing officer, Keith Weed, who was speaking alongside Brittin at the Advertising Week Europe seminar, said the consumer goods company has not pulled its adverts from Google and had not yet been affected. ...
Asda withdraws Slimzone meals amid row with Slimming World image
Source : BBC [Read Article] Monday 20th of March 2017 11:10:47 AM
....The supermarket chain Asda has withdrawn a range of slimming meals after a disagreement with weight loss organisation Slimming World. Asda launched a range of 12 meals this year, marketing them as counting as "free" foods under Slimming World's categorisation. ...
Uber president quits firm saying its values are 'inconsistent' with his image
.... He had been performing some of those COO responsibilities. Jones joined Uber in September from US retailer Target, where he was chief marketing officer. ...
How can I leave my job in ad-land and use my skills to do good? image
Source : Guardian [Read Article] Monday 20th of March 2017 07:00:30 AM
....I enjoy my job and I’m good at it, but I’m looking to get out of ad-land, hopefully to do something that makes life better for others. I have considered marketing within the charity sector or political comms, but I think perhaps I’m missing something else. ...
Uber faces further turmoil as company president Jeff Jones quits image
Source : Guardian [Read Article] Sunday 19th of March 2017 11:27:43 PM
. Taxi hailing app Uber has been thrust deeper into turmoil with the departure of company president Jeff Jones, a marketing expert hired to help bolster its reputation. ...
Google braces for questions as more big-name firms pull adverts image
Source : Guardian [Read Article] Sunday 19th of March 2017 03:24:45 PM
.... Experts estimate this could have been worth £250,000 to extremists. Brittin will be among the first people to address delegates on Monday when speakers will also include Unilever’s chief marketing officer, Keith Weed. ...
French advertising giant pulls out of Google and YouTube image
Source : Guardian [Read Article] Friday 17th of March 2017 03:08:24 PM
. A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube. ...
YouTube: UK government suspends ads amid extremism concerns image
Source : BBC [Read Article] Friday 17th of March 2017 11:15:21 AM
....But Channel 4 has questioned whether YouTube remains a "safe environment" for advertisers, saying it had removed all its promotions with immediate effect. "We are extremely concerned about Channel 4 advertising being placed alongside highly offensive material on YouTube," said Dan Brooke, the broadcaster's chief marketing and communications officer. ...
Comma comeuppance: When rogue punctuation proves costly image
Source : BBC [Read Article] Friday 17th of March 2017 09:44:01 AM
....The ruling has been branded "profoundly nerdy" by Quartz, while the Guardian says it "will delight grammar nerds and Oxford comma enthusiasts anywhere". Well, Maine's law says the following activities do not qualify for overtime pay: "The canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of: (1) Agricultural produce; (2) Meat and fish products; and (3) Perishable foods. ...
Google summoned   by ministers as government pulls ads over extremist content image
.... “Google should ensure that content is quarantined until properly categorised,” Smith said. Dan Brooke, Channel 4’s chief marketing and communications officer, said the company was “extremely concerned” about its advertising being put alongside offensive material on YouTube. ...
Channel 4 chief executive David Abraham to stand down image
Source : Guardian [Read Article] Tuesday 14th of March 2017 03:30:33 PM
....”. Internal candidates likely to throw their hat in the ring include the chief creative officer Jay Hunt, chief marketing and communications officer Dan Brooke and sales chief Jonathan Allan. ...
'Invisible epidemic' image
Source : BBC [Read Article] Tuesday 14th of March 2017 12:03:19 AM
....The app is prescribed to patients via their doctors and enables patients to monitor their eyesight from the comfort of their own homes. "Our goal is to reduce vision blindness by actively monitoring the patient's home vision test results and alerting the patient's licensed eye-care doctor of any significant vision function change," says myVisionTrack chief marketing officer George Mavro. ...
Whose round is it? image
Source : BBC [Read Article] Tuesday 14th of March 2017 12:02:53 AM
....Elsewhere, the process is getting a more technological revamp. For the team at marketing agency No Brainer, a tea round app is solving brew-based arguments by letting an algorithm select whose turn it is at random. ...
Five minute guide to getting the most form home sale image
Source : Daily Express [Read Article] Sunday 12th of March 2017 01:48:00 PM
. There is plenty to think about before marketing your property, such as finding a good estate agent and making your home look spick-and-span. ...
The farming revolution that aims to bring free-range milk to Britain image
Source : Guardian [Read Article] Sunday 12th of March 2017 12:05:09 AM
....Indeed, for the Go Vegan World group, which recently extended an eye-catching advertising campaign against the dairy industry in Ireland and the UK, no amount of free-range labelling can mask the injustice of dairy. “The concept of free range is a marketing ploy designed by a dying industry in an attempt to assuage the conscience of the public,” says the campaign’s Sandra Higgins. ...
Brexit and Bochum haunt Vauxhall in the new battle for Ellesmere Port image
Source : Guardian [Read Article] Saturday 11th of March 2017 04:00:38 PM
....7bn on an annual basis. It said most of this would come from “synergies” – eliminating duplication in head-office functions such as marketing. ...
Replacing EU hospitality workers after Brexit 'will take 10 years' image
Source : Guardian [Read Article] Saturday 11th of March 2017 08:00:29 AM
....In the meantime, she says Britain has to have continued access to a low-skilled EU workforce otherwise businesses face bankruptcy. Kathy Dyball, head of marketing at the hospitality job site Caterer. ...
‘Think of it as an utterly invaluable learning experience’ – our work expert responds image
....With savings almost exhausted I am in a make-or-break situation of whether to struggle on or fold the business and look for permanent paid employment. I have a wealth of experience in retail, information technology, finance and marketing, as well as all the knowledge I have gained from setting up and running a business (even if not a particularly successful one) – but how do I account for the past four years on a CV or job application?. ...

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