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....Critics said it represented another blow to privacy. Google announced the new product in a blogpost, saying: "For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel - all in one place. ... [Read full article on BBC ]
Wednesday 24th of May 2017 12:13:45 PM
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....To remove the risk of illegal or counterfeit products being transported both Ouibring and Worldcraze only allow users to buy and collect new products from legitimate shops. Worldcraze's chief marketing officer Constance Claviez Homberg says: "Our users can't buy illegal products because they are buying products directly in shops. ... [Read full article on BBC ]
Wednesday 17th of May 2017 11:01:47 PM
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...."I don't enjoy receiving them but that doesn't make them illegal," he said. However the ICO said making automatic marketing calls without people's consent was illegal. ... [Read full article on BBC ]
Wednesday 10th of May 2017 11:41:22 PM
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....Other purchases through Samsung Pay have to be authenticated before being made with a fingerprint, iris scan or pin, while Samsung Pay in the UK is only based on the contactless payment system and cannot use the magnetic stripe as it can in the US and other places. The availability of Samsung Pay, plus the expected marketing drive by the South Korean firm, could help the adoption of mobile payments, despite it being limited to Galaxy S8, S7 and S6 variants and only with Visa and Mastercard cards provided by Santander, Nationwide and MBNA at launch. ... [Read full article on Guardian ]
Tuesday 16th of May 2017 02:37:21 PM
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....". Khudor Annous, head of marketing and partnerships at Live. ... [Read full article on BBC ]
Thursday 4th of May 2017 11:15:21 PM
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.... The difficulty is that if the link pops up in your Facebook news feed because it's been shared by one of your friends or relatives, you're likely to be more inclined to accept it at face value. The power of word-of-mouth as a marketing tool is well known to both marketing professionals and scammers alike. ... [Read full article on BBC ]
Monday 8th of May 2017 04:00:25 AM
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....”. It’s a low-cost solution – £19 per month – for a small team just getting started with the intricacies of a social media marketing plan. ... [Read full article on Guardian ]
Monday 15th of May 2017 06:00:37 AM
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....You might have thought that big brands would have learned their lesson by now - even the best ideas can get away from you when social media users get their hands on them. And Walkers Crisps' marketing managers have found that out the hard way. ... [Read full article on BBC ]
Thursday 25th of May 2017 04:50:34 PM
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....”. The judges also noted that the chocolate bar’s shape had not been central to its marketing in recent years: “It has nothing, therefore, to do with the informed choices that consumers make between similar products. ... [Read full article on Guardian ]
Wednesday 17th of May 2017 09:31:17 AM
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....She says she would have welcomed the opportunity to stay at home until her son started school. Instead she ended up taking just a year off from her digital marketing career amid pressure from her employer and relatives. ... [Read full article on BBC ]
Sunday 21st of May 2017 12:04:00 AM
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....Will knickers or canapes win the battle for the soul of Marks & Spencer, or can the pink coats fight off a landgrab by prawn sandwiches to remain at the heart of the country’s most iconic high street store?. Recent trophy boardroom appointments and a new marketing campaign have contrasted with imminent store closures, and whisperings of further disappointing sales figures on the horizon as the brand continues to shift its focus from clothes to food. ... [Read full article on Guardian ]
Tuesday 16th of May 2017 05:23:05 PM
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....". The firm said it would be recruiting managers and restaurant workers, as well as customer relations, sales, interior design, IT, sustainability and marketing personnel. ... [Read full article on BBC ]
Wednesday 17th of May 2017 03:17:59 PM
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....The company also works closely with 400 premium brands including Ferrari, Channel, Gucci and British Airways. In addition to running "white label" concierge services for such companies, Quintessentially has expanded its operations in recent years to helping firms with their public relations and marketing, and assisting them in studying customer data to best plan new products and services. ... [Read full article on BBC ]
Sunday 30th of April 2017 11:01:33 PM
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.... We are the only NGO I know that has a sports branding company inside it," says Bianca. Ayrton Senna is still a goldmine in terms of marketing. ... [Read full article on BBC ]
Sunday 30th of April 2017 12:07:14 AM
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....James and I have very different roles. I’m chief technology officer, while James works in brand, marketing and PR. ... [Read full article on Guardian ]
Thursday 11th of May 2017 06:00:41 AM
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....8 million followers that read: “Thank you sooooo much @diormakeup for treating me like a princess!!”. In just a few years, the power of blogs and platforms such as Instagram has created a new marketing genre that has seen brands investing heavily in collaborations with the big names in the online space. ... [Read full article on Guardian ]
Saturday 27th of May 2017 11:05:41 PM
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....The boom in debt-financed car sales stems from the convergence of ultra-low interest rates and falling oil prices, which almost halved in 2014. Leasing companies, seeing how these developments made cars more affordable, embarked on a frenzy of marketing. ... [Read full article on Guardian ]
Monday 8th of May 2017 05:50:43 PM
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.... . The boost was spurred by a marketing push in North America. ... [Read full article on BBC ]
Thursday 4th of May 2017 01:14:52 PM
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.... . Earnings from refining, marketing and chemicals also rose 20% to $2. ... [Read full article on BBC ]
Thursday 4th of May 2017 07:25:09 AM
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.... Never mind that the first British outlet will be in Glasgow – choosing the home of the Canadian high commission to mark its British debut reflects a certain national pride in the brand. “Being associated with Canada at this particular moment in history is no bad thing,” says the company’s chief marketing officer, Neil Littler. ... [Read full article on Guardian ]
Sunday 30th of April 2017 05:31:04 AM
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....To help run the business Mr Masuko relies on his wife Sanae, whom he met when they both worked for the same Japanese investment fund. While Mr Masuko has the chief executive role, Sanae looks after staffing matters and marketing. ... [Read full article on BBC ]
Sunday 21st of May 2017 11:10:46 PM
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....David Jeary, a retail analyst at Canaccord Genuity, said: “This is an interesting appointment from an M&S perspective, since Jill McDonald, whose prior roles include long stints at McDonald’s and BA, cannot be seen as a clothing expert. What she does bring is considerable experience in marketing and customer relationship management, which have become even greater areas of focus under Steve Rowe’s tenure. ... [Read full article on Guardian ]
Wednesday 3rd of May 2017 07:12:00 AM
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....It’s all been quite frustrating for the Self Storage Association UK, which describes itself as the main trade body for the industry. Its boss Rennie Schafer says investment companies have been aggressively marketing these unregulated schemes to small investors “who are less informed of their perils,” adding: “The idea of breaking it up into little pieces and selling it off is not how self-storage works. ... [Read full article on Guardian ]
Saturday 27th of May 2017 06:00:20 AM
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....Darren Throop, chief executive of Entertainment One, said: "Peppa Pig's global appeal continues apace as we bring new content to audiences across the world. "With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long-term success of this global pre-school phenomenon. ... [Read full article on BBC ]
Friday 19th of May 2017 08:10:31 AM
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.... It has 250 small, Argos-style stores, where tradesmen and DIYers pick products including its popular “bog in a box” from a catalogue before placing their order at a counter. Toolstation marketing director John Meaden said it had two types of customers – tradesmen and “wannabe” tradesmen. ... [Read full article on Guardian ]
Saturday 13th of May 2017 07:01:40 AM
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.... To companies and brands they are a way to reach a wider audience. Paying influencers to plug or picture products is known as “influencer marketing”. ... [Read full article on Guardian ]
Friday 5th of May 2017 11:24:57 AM
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.... The company hid its identity, making it harder for people to complain. Companies can make automated marketing calls to people only if they have their specific consent. ... [Read full article on Guardian ]
Thursday 11th of May 2017 07:42:52 AM
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....The deal will allow Ansell to focus on its industrial and medical rubber products. Ansell chief executive Magnus Nicolin said: "It is our only consumer business, it is the only business where we're not number one in the world, it is a business with a dramatically different go-to-market in terms of marketing spend. ... [Read full article on BBC ]
Thursday 25th of May 2017 10:08:57 AM
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.... . Near zero Canada Life marketing director Paul Avis said savers have suffered from paltry returns since interest rates were cut to 0. ... [Read full article on Daily Express ]
Wednesday 10th of May 2017 12:01:00 AM
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.... “We don’t need another buyer,” he said. “The business is not just about picking knitwear, it’s running the buying departments, sourcing operations, logistics and marketing . ... [Read full article on Guardian ]
Wednesday 24th of May 2017 06:59:23 AM
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Latest Finance News related to Marketing

Millennial ‘influencers’ who are the new stars of web advertising image
Source : Guardian [Read Article] Saturday 27th of May 2017 11:05:41 PM
....8 million followers that read: “Thank you sooooo much @diormakeup for treating me like a princess!!”. In just a few years, the power of blogs and platforms such as Instagram has created a new marketing genre that has seen brands investing heavily in collaborations with the big names in the online space. ...
Serious Fraud Office warns of £120m pension scam image
Source : Guardian [Read Article] Saturday 27th of May 2017 06:00:20 AM
....It’s all been quite frustrating for the Self Storage Association UK, which describes itself as the main trade body for the industry. Its boss Rennie Schafer says investment companies have been aggressively marketing these unregulated schemes to small investors “who are less informed of their perils,” adding: “The idea of breaking it up into little pieces and selling it off is not how self-storage works. ...
Walkers Crisps Gary Lineker campaign suffers Twitter sabotage image
Source : BBC [Read Article] Thursday 25th of May 2017 04:50:34 PM
....You might have thought that big brands would have learned their lesson by now - even the best ideas can get away from you when social media users get their hands on them. And Walkers Crisps' marketing managers have found that out the hard way. ...
Ansell offloads condom division for $600m image
Source : BBC [Read Article] Thursday 25th of May 2017 10:08:57 AM
....The deal will allow Ansell to focus on its industrial and medical rubber products. Ansell chief executive Magnus Nicolin said: "It is our only consumer business, it is the only business where we're not number one in the world, it is a business with a dramatically different go-to-market in terms of marketing spend. ...
Debit cards set to overtake cash as most frequently used payment method in UK image
Source : Daily Express [Read Article] Thursday 25th of May 2017 12:00:00 AM
....The range of places where contactless payments are accepted includes Aldi, Barnardo's, Greggs, McDonald's, the M6 Toll, London Buses, London Tubes and the Post Office. James Frost, UK chief marketing officer of payments processor Worldpay, said: "Contactless cards have paved the way for rapid adoption of mobile payment systems. ...
Google plans to track credit card spending image
Source : BBC [Read Article] Wednesday 24th of May 2017 12:13:45 PM
....Critics said it represented another blow to privacy. Google announced the new product in a blogpost, saying: "For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel - all in one place. ...
M&S profits dive by nearly two-thirds as clothing sales slide image
Source : Guardian [Read Article] Wednesday 24th of May 2017 06:59:23 AM
.... “We don’t need another buyer,” he said. “The business is not just about picking knitwear, it’s running the buying departments, sourcing operations, logistics and marketing . ...
Doing it my way image
Source : BBC [Read Article] Monday 22nd of May 2017 11:29:21 PM
Dough kidding image
Source : BBC [Read Article] Sunday 21st of May 2017 11:10:46 PM
....To help run the business Mr Masuko relies on his wife Sanae, whom he met when they both worked for the same Japanese investment fund. While Mr Masuko has the chief executive role, Sanae looks after staffing matters and marketing. ...
Fair shares? image
Source : BBC [Read Article] Sunday 21st of May 2017 12:04:00 AM
....She says she would have welcomed the opportunity to stay at home until her son started school. Instead she ended up taking just a year off from her digital marketing career amid pressure from her employer and relatives. ...
Peppa Pig owner Entertainment One announces new series image
Source : BBC [Read Article] Friday 19th of May 2017 08:10:31 AM
....Darren Throop, chief executive of Entertainment One, said: "Peppa Pig's global appeal continues apace as we bring new content to audiences across the world. "With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long-term success of this global pre-school phenomenon. ...
Anything to declare? image
Source : BBC [Read Article] Wednesday 17th of May 2017 11:01:47 PM
....To remove the risk of illegal or counterfeit products being transported both Ouibring and Worldcraze only allow users to buy and collect new products from legitimate shops. Worldcraze's chief marketing officer Constance Claviez Homberg says: "Our users can't buy illegal products because they are buying products directly in shops. ...
Ikea to create 1,300 new UK jobs image
Source : BBC [Read Article] Wednesday 17th of May 2017 03:17:59 PM
....". The firm said it would be recruiting managers and restaurant workers, as well as customer relations, sales, interior design, IT, sustainability and marketing personnel. ...
KitKat foiled again in attempt to trademark four-fingered bar's shape image
Source : Guardian [Read Article] Wednesday 17th of May 2017 09:31:17 AM
....”. The judges also noted that the chocolate bar’s shape had not been central to its marketing in recent years: “It has nothing, therefore, to do with the informed choices that consumers make between similar products. ...
M&S puts faith in fluted sleeves as womenswear comes out fighting image
Source : Guardian [Read Article] Tuesday 16th of May 2017 05:23:05 PM
....Will knickers or canapes win the battle for the soul of Marks & Spencer, or can the pink coats fight off a landgrab by prawn sandwiches to remain at the heart of the country’s most iconic high street store?. Recent trophy boardroom appointments and a new marketing campaign have contrasted with imminent store closures, and whisperings of further disappointing sales figures on the horizon as the brand continues to shift its focus from clothes to food. ...
Samsung Pay launches in UK to take on Apple Pay and Google Android Pay image
....Other purchases through Samsung Pay have to be authenticated before being made with a fingerprint, iris scan or pin, while Samsung Pay in the UK is only based on the contactless payment system and cannot use the magnetic stripe as it can in the US and other places. The availability of Samsung Pay, plus the expected marketing drive by the South Korean firm, could help the adoption of mobile payments, despite it being limited to Galaxy S8, S7 and S6 variants and only with Visa and Mastercard cards provided by Santander, Nationwide and MBNA at launch. ...
A new company every week: inside the UK's AI revolution image
Source : Guardian [Read Article] Monday 15th of May 2017 06:00:37 AM
....”. It’s a low-cost solution – £19 per month – for a small team just getting started with the intricacies of a social media marketing plan. ...
Buy-to-let landlords suffering tax increases plan to raise rents  image
Source : Daily Express [Read Article] Saturday 13th of May 2017 05:27:00 PM
.... Furthermore, second home buyers must now pay additional stamp duty. John Eastgate, sales and marketing director at Kent Reliance, said: “Landlords may seem like an easy target for political point scoring, but they play a vital role in the economy. ...
Which? names Richer Sounds and Toolstation as UK's best-rated shops image
Source : Guardian [Read Article] Saturday 13th of May 2017 07:01:40 AM
.... It has 250 small, Argos-style stores, where tradesmen and DIYers pick products including its popular “bog in a box” from a catalogue before placing their order at a counter. Toolstation marketing director John Meaden said it had two types of customers – tradesmen and “wannabe” tradesmen. ...
Just do it: the experience economy and how we turned our backs on ‘stuff’ image
.... High-street clothing stores are deploying shop assistants with tablet computers on which they can call up your previous purchases and tastes based on online browsing. And with smart marketing, even the dullest essentials are being sold as part of a brand experience. ...
Keurboom Communications fined record £400,000 over nuisance calls image
Source : Guardian [Read Article] Thursday 11th of May 2017 07:42:52 AM
.... The company hid its identity, making it harder for people to complain. Companies can make automated marketing calls to people only if they have their specific consent. ...
Mr & Mrs Smith co-founder: ‘Don’t let yourself get comfortable’ image
Source : Guardian [Read Article] Thursday 11th of May 2017 06:00:41 AM
....James and I have very different roles. I’m chief technology officer, while James works in brand, marketing and PR. ...
Nuisance call firm Keurboom hit with record fine image
Source : BBC [Read Article] Wednesday 10th of May 2017 11:41:22 PM
...."I don't enjoy receiving them but that doesn't make them illegal," he said. However the ICO said making automatic marketing calls without people's consent was illegal. ...
Rock bottom interest rates destroy pension pots as £10m forced to delay retirement past 65 image
.... . Near zero Canada Life marketing director Paul Avis said savers have suffered from paltry returns since interest rates were cut to 0. ...
Drive carefully – I can see a credit car crash up ahead | Phillip Inman image
....The boom in debt-financed car sales stems from the convergence of ultra-low interest rates and falling oil prices, which almost halved in 2014. Leasing companies, seeing how these developments made cars more affordable, embarked on a frenzy of marketing. ...
Facebook publishes fake news ads in UK papers image
Source : BBC [Read Article] Monday 8th of May 2017 04:00:25 AM
.... The difficulty is that if the link pops up in your Facebook news feed because it's been shared by one of your friends or relatives, you're likely to be more inclined to accept it at face value. The power of word-of-mouth as a marketing tool is well known to both marketing professionals and scammers alike. ...
Putting you in the picture: yes, you can earn a living on Instagram image
.... To companies and brands they are a way to reach a wider audience. Paying influencers to plug or picture products is known as “influencer marketing”. ...
Watch me, watch me image
Source : BBC [Read Article] Thursday 4th of May 2017 11:15:21 PM
....". Khudor Annous, head of marketing and partnerships at Live. ...
Adidas shares hit a record high after firm sees sales jump image
Source : BBC [Read Article] Thursday 4th of May 2017 01:14:52 PM
.... . The boost was spurred by a marketing push in North America. ...
Royal Dutch Shell sees profits jump as oil price rises image
Source : BBC [Read Article] Thursday 4th of May 2017 07:25:09 AM
.... . Earnings from refining, marketing and chemicals also rose 20% to $2. ...
M&S hires Halfords chief to run struggling clothing arm image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 07:12:00 AM
....David Jeary, a retail analyst at Canaccord Genuity, said: “This is an interesting appointment from an M&S perspective, since Jill McDonald, whose prior roles include long stints at McDonald’s and BA, cannot be seen as a clothing expert. What she does bring is considerable experience in marketing and customer relationship management, which have become even greater areas of focus under Steve Rowe’s tenure. ...
Mr Fixer image
Source : BBC [Read Article] Sunday 30th of April 2017 11:01:33 PM
....The company also works closely with 400 premium brands including Ferrari, Channel, Gucci and British Airways. In addition to running "white label" concierge services for such companies, Quintessentially has expanded its operations in recent years to helping firms with their public relations and marketing, and assisting them in studying customer data to best plan new products and services. ...
Will Canada's Tim Hortons win over UK coffee fans? image
Source : Guardian [Read Article] Sunday 30th of April 2017 05:31:04 AM
.... Never mind that the first British outlet will be in Glasgow – choosing the home of the Canadian high commission to mark its British debut reflects a certain national pride in the brand. “Being associated with Canada at this particular moment in history is no bad thing,” says the company’s chief marketing officer, Neil Littler. ...
Hero's legacy image
Source : BBC [Read Article] Sunday 30th of April 2017 12:07:14 AM
.... We are the only NGO I know that has a sports branding company inside it," says Bianca. Ayrton Senna is still a goldmine in terms of marketing. ...
‘I would be cautious about CV writing services’ – our work expert responds image
.... It can be lonely and time-consuming. The internet has made marketing yourself and working from home more practical – but it’s still a huge difference from working in a traditional office. ...
Sir Martin Sorrell's pay package plunges from £70m to £48m image
Source : Guardian [Read Article] Friday 28th of April 2017 10:22:43 AM
. Sir Martin Sorrell received £48m in remuneration last year as WPP, the marketing and advertising company he founded and runs, moved to curb the level of his future payouts to avoid further clashes with investors. ...
No branch?  image
Source : BBC [Read Article] Thursday 27th of April 2017 11:05:04 PM
....So what new technology is coming along to replace the button-operated ATMs?. One of the major international ATM manufacturers and software suppliers, NCR, has just started marketing its latest "self-service" machine. ...
WPP to cut Sir Martin Sorrell's pay to £15m in bid to calm investors image
Source : Guardian [Read Article] Thursday 27th of April 2017 08:05:41 PM
.... In 2012, during what became known as the shareholder spring, nearly 60% of investors rejected his annual package for the previous year. Last year, Sorrell defended his pay package, arguing that he had put three decades of his life into building WPP from a maker of wire baskets into a £22bn global marketing business. ...
Nintendo says Switch will help double profits image
Source : BBC [Read Article] Thursday 27th of April 2017 12:33:24 PM
...." . He batted away criticism that the profit forecast was too low, saying that the money spent marketing the Switch was eating into profits. ...
Just Eat delivers £10m The X Factor sponsorship deal image
Source : Guardian [Read Article] Thursday 27th of April 2017 09:18:01 AM
....Just Eat’s multiyear deal, one of the largest for a weekly show on British television, includes sponsorship of The X Factor TV show, app and the annual live tour. The move marks a major ramping-up of the online takeaway food service’s marketing and advertising strategy following significant growth in its business after it swallowed Hungry House, its biggest competitor in the UK, for £200m in December. ...
Boohoo online fashion retailer sees its profits double image
Source : BBC [Read Article] Wednesday 26th of April 2017 06:17:43 AM
....2 active million customers worldwide, and crucially is able to rely on social media "influencers" and video bloggers - "vloggers" - to spread the word to its 18 to 24-year-old target market. "Boohoo has been able to halve the amount it spends on marketing over the past five years, because of this shift to social media," says Mr Stevenson. ...
Coca Cola to cut 1,200 jobs image
Source : BBC [Read Article] Tuesday 25th of April 2017 06:29:31 PM
....The majority of the extra cost savings will come from corporate job reductions, incoming chief executive James Quincey said in a conference call. A spokesperson added that savings would also be made through the firm's supply chain, marketing, and changes to its operating model. ...
How streaming saved the music: global industry revenues hit £12bn image
Source : Guardian [Read Article] Tuesday 25th of April 2017 04:55:19 PM
.... The IFPI report showed that 46% of 16-24 year olds had illegally ripped songs from YouTube or streaming sites. Sony, Warner and Universal were still divided on their marketing strategies using streaming. ...
Bubble, bubble, toil and trouble: why ultra-low mortgage rates are dangerous | Jonn Elledge image
.... Prices can’t rise forever: one day, interest rates must surely rise. All of which makes me think that YBS’s main motivation for offering the lowest-ever mortgage rate was as a marketing stunt. ...
England’s vineyards meet their biggest challenge – a decent bottle of red image
....”. Julia Trustram Eve, marketing director of English Wine Producers, estimates that only about 10% of the wine produced in the 500 vineyards in England and Wales is red. ...
‘Invite a colleague to join you for a drink after work’ – our work expert responds image
....• Can social media help? I wonder if putting out a jazzy Facebook/Instagram account linked to a website could get you a bit more exposure. We are at this point with my mum who is a baker and seeing her orders dry up as other bakers are marketing via Facebook. ...
Unicorn Frappuccino mania: Starbucks aims at Instagram image
Source : Guardian [Read Article] Friday 21st of April 2017 03:45:39 PM
....”. The beauty of releasing twee, social media-friendly products is that the marketing is done for you already. ...
Reckitt Benckiser says Mead Johnson takeover on track image
Source : BBC [Read Article] Friday 21st of April 2017 07:17:50 AM
.... . "We expect this brand strength, supported by the company's huge marketing clout, to drive growth in the longer term," he added. ...
Barbie out of fashion as Mattel slumps image
Source : BBC [Read Article] Thursday 20th of April 2017 10:30:59 PM
....That was the biggest slide since 2009 and short of the $801m forecast. Barbie sales had increased for the first nine months of 2016, aided by new marketing efforts and the launch of dolls in a range of skin tones and body shapes. ...
Bake Off auction seeks to whip up sponsorship bidding frenzy image
Source : Guardian [Read Article] Thursday 20th of April 2017 03:15:30 PM
....Given the show is a household name – 14 million viewers, more than half the viewing public, watched the final of the last series on the BBC, making it the biggest programme of 2016 – Channel 4 could expect to pocket well over £10m in the total sponsorship deal extending beyond TV. The show, which will launch in the autumn with Sandi Toksvig and Noel Fielding rounding out the new presenting line-up, will be worth a few more millions in off-air licensing fees for arrangements such as talent appearances and using the Bake Off association in wider marketing and in-store point of sale. ...
'It was like the tap turned off on job applications': SMEs post Brexit vote image
.... Maxwell Scott Bags, a York-based leather accessories company, sells all over the world and Germany is one of its key markets. The company’s German marketing assistant left earlier this month and it has not been able to replace her, despite months of trying. ...
Celebrities warned over Instagram ads image
Source : BBC [Read Article] Thursday 20th of April 2017 05:37:35 AM
....Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment. The consumer regulator sent letters to more than 90 individuals and marketing firms, though it has not revealed who was put on notice. ...
Adidas apologises for 'you survived Boston Marathon' email image
Source : BBC [Read Article] Wednesday 19th of April 2017 10:31:28 AM
.... . Adidas, the official sponsor of the Boston Marathon, sent out the marketing email which contained the subject line, "Congrats, you survived the Boston Marathon!". ...
Next boss misses out on annual bonus for first time in 18 years image
Source : Guardian [Read Article] Tuesday 18th of April 2017 04:15:22 PM
....New executive directors Michael Law and Jane Shields, who joined the board in 2013, will also get a 1% rise in basic salary to £416,000 each. But the annual report says the board handed Law, the operations director, and Shields, the sales and marketing director, a much lower pay rise than the 15% they had planned to implement this year in the light of poor profits. ...
Philip Hammond admits taxpayers' RBS stake is likely to be sold at a loss image
.... This is the first time Hammond has acknowledged that the shares are likely to be sold at a loss to the taxpayer, although Hammond’s predecessor George Osborne sold off a 5% stake in 2015 at 330p a share – a £1bn loss. Hammond said: “The government is not at present actively marketing its stake in RBS. ...
Weetabix sold to US firm after breakfast cereal fails to catch on in China image
....Turrell will take on the new role of chairman of Weetabix and will be responsible for managing the integration of the two companies. Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. ...
The gig economy 'slashies' risk burnout image
Source : Guardian [Read Article] Tuesday 18th of April 2017 06:00:21 AM
....For Ruth Thomson, a mother of two, having several jobs allows her to fulfil different interests. She is a learning designer (designing and creating online training content) for Digital Mums, digital marketing adviser for The Soap Co, and founder of Social Social. ...
Weetabix to be sold to US company Post Holdings image
Source : BBC [Read Article] Monday 17th of April 2017 11:07:28 PM
....Its products are exported to 80 countries, while it also has factories in Europe, east Africa and North America. Under the new ownership, Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. ...
Netflix says opportunity 'gigantic' despite slowing growth image
Source : BBC [Read Article] Monday 17th of April 2017 09:40:50 PM
.... . Aggressive marketing is still a huge part of Netflix's expenditure - $1bn expected this year - so it shows those new subscribers really aren't coming easy. ...
'Week of perfectly avoidable gaffes': how Pepsi, United and Spicer went wrong image
.... But when the company hurriedly pulled a poor-taste advert it turned out to be only the start of a nightmare few days for public relations that ended at the White House. In the fallout, marketing and “crisis communications” experts have thronged the public gallery to offer stern critiques of the unwise Pepsi Kendall Jenner “protester” video, the United Airlines responses to a passenger being dragged from his seat and White House press secretary Sean Spicer ignoring six million Jews killed when he said even the Nazis had not used chemical weapons, when talking about Syria. ...
Care home fees image
Source : BBC [Read Article] Saturday 15th of April 2017 12:03:01 AM
....It may not leave much for your family to inherit. Which is why marketing leaflets from a will-writing firm called Universal Wealth Preservation are eye-catching. ...
Google Home devices stop responding to Burger King's TV ad prompt image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:27:37 PM
....Some experts argue there’s still value in such a provocation. “Any advertising or media idea which provokes us to think about the absurdities of modern day digital life is, in itself, a good thing,” said Charlie Crowe, the president of C Squared, a publishing and events company focused on media and marketing. ...
Farfetch aims to end fashion faux pas with new service image
Source : BBC [Read Article] Wednesday 12th of April 2017 03:52:00 PM
....The site has also unveiled a design-your-own shoe tool for one of its brands. The internet and other technologies are making near-instant delivery, customised products and laser-focused marketing increasingly common. ...
How Uber conquers a city in seven steps image
Source : Guardian [Read Article] Wednesday 12th of April 2017 03:19:57 PM
....Grassroots support is strengthened with high-profile PR stunts, including delivering puppies, kittens and ice creams. “These are great marketing gimmicks, but behind that fun facade is a company that [has been accused of] undercutting competition, dodging local regulation and undermining its drivers,” said Reem Suleiman, a campaigner at SumOfUs. ...
Apple takes Swatch to court over 'Tick Different' ads image
Source : BBC [Read Article] Wednesday 12th of April 2017 12:59:56 PM
. Apple has filed a complaint against Swatch in a Swiss court over the use of the phrase Tick Different in a marketing campaign. ...
UK internet ad spend passes £10bn as Google faces YouTube row image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:32:23 AM
....9bn. “People are increasingly using their smartphones to watch more clips, programmes and films,” said James Chandler, the chief marketing officer at the Internet Advertising Bureau UK, which published the annual digital ad spend report. ...
Asda reignites row over 'farm' brands by relaunching value range image
Source : Guardian [Read Article] Wednesday 12th of April 2017 05:30:26 AM
....Asda, which pledged to replace the Smart Price branded products completely by 2018, has recently reintroduced the Farm Stores label for both meat and fresh produce after dropping it in 2001. UK farming organisations – which last year criticised Tesco’s introduction of a budget range of own-label “farm” brands – dismissed the latest marketing drive as misleading for consumers and insulting for farmers. ...
Cut price image
Source : BBC [Read Article] Sunday 9th of April 2017 11:18:58 PM
.... . If Gillette's marketing department persuades me that generic blades give an inferior shave, then I will happily keep paying extra for Gillette-branded blades. ...
Sparkling success image
Source : BBC [Read Article] Sunday 9th of April 2017 11:11:43 PM
....Also learning to live with type 1 diabetes, she and her husband travelled around the Caribbean, Vietnam and Thailand for six months. Upon returning to the UK Karen applied for and got a job as marketing director at Belu, the UK's first carbon-neutral bottled water firm and a social enterprise that gives all its profits to charity. ...
Wonga data breach could affect nearly 250,000 UK customers image
Source : Guardian [Read Article] Sunday 9th of April 2017 11:33:39 AM
.... The lender, which advertised heavily on TV and through football sponsorships, was found by the financial regulator to have made loans to customers who could not afford to repay them and to have chased bad debts with letters from a fake law firm. New directors have replaced the firm’s original founders, a three-month loan launched alongside the short-term payday loan, and marketing has been changed to appeal to a better-off audience. ...
Quebec's maple syrup producers seeking global domination image
Source : BBC [Read Article] Saturday 8th of April 2017 11:16:15 PM
....By the end of the millennium, Canada would be the reigning king of maple syrup, producing about 80% of the world's supply. Over the next two decades, Canadian maple syrup production would triple, largely due to the increasing demand worldwide spurred by the Federation's intense marketing efforts. ...
Advertising fail image
Source : BBC [Read Article] Thursday 6th of April 2017 01:57:06 PM
.... So what can brands do to generate buzz without offending?. David Meikle, who founded marketing consultancy Salt, doubts that Pepsi will suffer from any long-term damage from the Kendall Jenner ad fiasco. ...
Speedboat among £5.1m of assets seized in tax fraud investigation image
Source : Guardian [Read Article] Wednesday 5th of April 2017 06:53:57 PM
....Dutch prosecutors said the raids, which involved 28 British officers, were launched after the couple withdrew more than €300,000 (£256,000) in cash using credit cards linked to offshore accounts. The Dutch authorities said they suspected the couple, who own a marketing company in Manchester, committed tax fraud via a complex web of companies and offshore bank accounts in several countries. ...
From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest image
....”. What about the idea that all publicity is good publicity? “There is a growing conversation within marketing that outrage is a form of social currency, and that social currency equates to sales,” Kemp says. ...
UK charities fined for data law breaches image
Source : BBC [Read Article] Wednesday 5th of April 2017 10:20:45 AM
...."Some charities don't know if the information has been shared one or 100 times. This can result in lots of unwanted charity marketing. ...
Bed and breakfast? image
Source : BBC [Read Article] Tuesday 4th of April 2017 11:20:27 PM
....Yet the drink's main ingredients are exactly the same: wheat, malted barley and milk. The fact that the same liquid can be perceived in two such different ways is a great example of the "crazy nonsense and beauty of marketing", says Andrew Welch. ...
No yolk: Cadbury and National Trust say Easter egg row is nonsense image
Source : Guardian [Read Article] Tuesday 4th of April 2017 05:15:40 PM
.... This time, the company pointed out that while it’s true that the publicity referred to “the Cadbury Egg Hunt”, it also featured the word “Easter” in very large letters. “It is simply not true to claim that Easter does not feature in our marketing communications or on our products,” they said plaintively. ...
The property billboards that reveal the truth about Britain’s luxury housing market image
....It might seem like an odd decision, particularly given that the project is masterminded by a Malaysian consortium, and that the first phase of flats was sold mainly to buyers in Malaysia, Singapore and Hong Kong. But therein lies the answer: speak to any property-marketing agency and they will tell you their east-Asian clients are buying a piece of England, which – for them – means blond-haired, blue-eyed Burberry models. ...
Ralph Lauren to close flagship Polo store in cost-cutting plan image
Source : BBC [Read Article] Tuesday 4th of April 2017 02:52:30 PM
...."The decision will optimise our store portfolio in the New York area and allow us to focus on opportunities to pilot new and innovative customer experiences," said chief financial officer, Jane Nielsen. "The Polo brand remains strong, and we expect it to further strengthen as we continue to evolve the Polo product and marketing. ...

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