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Socially Most Trending News

....HSBC has rushed to head off complaints from small businesses that found the bank had frozen or closed down their accounts as part of a crackdown on financial crime. Hundreds of small firms are thought to be affected, whose businesses range from an avocado importer to marketing and design companies. ... [Read full article on Guardian ]
Sunday 3rd of September 2017 06:47:51 PM
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....“We will prove that Exxon and the fossil fuel industry knew for decades that greenhouse gas pollution would cause warming of the air and oceans, sea level rise, and other consequences,” he told AFP. “The industry engaged in deception and denial while aggressively marketing and making enormous profits. ... [Read full article on Guardian ]
Thursday 24th of August 2017 02:04:29 AM
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....”. Advertising and marketing spend by multinational companies is viewed as a bellwether for the global economy, which has enhanced Sorrell’s reputation as a commentator on economic growth given the presence of the consumer goods group Unilever and carmaker Ford on the WPP client list. ... [Read full article on Guardian ]
Wednesday 23rd of August 2017 06:50:30 AM
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....”. Sussex-based natural food wholesaler, Infinity Foods, stocks some of these new drinks but so far none of them are gaining the traction of coconut water, says sales and marketing manager Charlie Booth. ... [Read full article on Guardian ]
Friday 8th of September 2017 01:56:10 PM
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....” He said Unilever wanted a range of teas to serve people in different moments. Pole, a herbalist, and Westwell, a business consultant who had been involved in marketing computer systems, set up Pukka in 2001 after meeting through a small ad in a Bristol magazine. ... [Read full article on Guardian ]
Thursday 7th of September 2017 08:15:55 AM
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....Khosrowshahi said his priorities were to meet with the leadership team and fill the many management holes. Uber currently has vacancies for several key positions including a CFO (officially), chief operating officer, chief marketing officer, general counsel and senior vice-president of engineering. ... [Read full article on Guardian ]
Wednesday 30th of August 2017 06:45:55 PM
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....The potential impact amounts to 15% of the current workforce in the sector and emerged in a poll conducted by YouGov for the Royal Society of Arts, whose chief executive, Matthew Taylor, has been advising Downing Street on the future of modern work. Jobs in finance and accounting, transport and distribution and in media, marketing and advertising are most likely to be automated in the next decade, the research says. ... [Read full article on Guardian ]
Tuesday 19th of September 2017 10:34:36 AM
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.... Face ID is not only used for unlocking the phone, but also making payments and logging into banking apps. “The iPhone is locked until you look at it and it recognizes you,” said senior vice-president of worldwide marketing Phil Schiller, adding that it recognizes your face even if you change your hairstyle or are wearing glasses or a hat. ... [Read full article on Guardian ]
Wednesday 13th of September 2017 06:40:15 AM
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....“What is sure is electric vehicles will increase dramatically. We feel the tipping point has been reached,” said Guillaume Berthier, chief of sales and marketing for electric vehicles at Renault, which has seen a 40% increase in battery electric vehicles this year. ... [Read full article on Guardian ]
Friday 15th of September 2017 01:35:15 PM
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....The obligation on airlines is to have sufficient slack in the system to cope. It was only when Ryanair marketing officer Kenny Jacobs conceded that “we have messed up in the planning of pilot holidays” that one got close to an admission of fault. ... [Read full article on Guardian ]
Monday 18th of September 2017 02:26:16 PM
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.... Take this feeling and find a way to shut it off permanently. Using your name to fit in ensures you will always spend your marketing budget trying to stand out. ... [Read full article on Guardian ]
Tuesday 22nd of August 2017 06:00:14 AM
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....Though Kasaei had appropriately labelled the image an advertisement, the ASA upheld two issues with her post in its ruling on Wednesday. Kasaei’s assertion that the tea could reduce water weight was found to be in violation of rules for marketing containing nutrition or health claims. ... [Read full article on Guardian ]
Friday 15th of September 2017 11:26:40 PM
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....Apple has unveiled the iPhone X, its new radically redesigned smartphone that drops the traditional home button for an all-screen design, as well as a new iPhone 8 and iPhone 8 Plus models. Apple’s senior vice president of worldwide marketing, Phil Schiller, took to the stage of the company’s new Steve Jobs Theater situated within the brand new Apple Park “spaceship” headquarters to unveil the new iPhones. ... [Read full article on Guardian ]
Tuesday 12th of September 2017 06:57:46 PM
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.... Release a list now of all the flights you plan to cancel so your paying customers can make alternative arrangements!. Kenny Jacobs, Ryanair’s chief marketing officer, said the company was “working hard to fix” the problem, after it announced a 2% reduction in scheduled flights until the end of October. ... [Read full article on Guardian ]
Sunday 17th of September 2017 03:58:51 PM
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.... But it would take the average worker 1,718 years to accrue the £48. 1m annual remuneration of Sir Martin Sorrell, chief executive of marketing and advertising business WPP, who is Britain’s highest paid FTSE 100 boss. ... [Read full article on Guardian ]
Thursday 24th of August 2017 08:24:14 PM
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....One of the world’s biggest tobacco companies has launched the Foundation for a Smoke-Free World, claiming that it wants to see a future in which people will stop smoking its cigarettes. Philip Morris International (PMI) says its future is in e-cigarettes and other smoke-free nicotine delivery systems, but anti-tobacco campaigners were highly sceptical, pointing out that it had not stopped marketing the cigarettes it agrees are harmful. ... [Read full article on Guardian ]
Wednesday 13th of September 2017 04:12:12 PM
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....“I’m not your classic hippy,” she says. “I was normal! I worked for a big oil company, I was in marketing. ... [Read full article on Guardian ]
Thursday 31st of August 2017 05:00:22 AM
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....”. A digital marketing consultant made a similar point, referring to cocaine as an “every-weekend normal part of the house party, the pub and the club” in major UK cities: “It’s normal. ... [Read full article on Guardian ]
Saturday 9th of September 2017 11:04:21 PM
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....From 1 November, the check-in bag allowance will increase from 15kg to 20kg, while the fee for luggage in the hold will be reduced from £35 to £25. Kenny Jacobs, the airline’s chief marketing officer, said the changes to its baggage policy still mean passengers will be able to travel with two bags for free, but under the current rules too many passengers were taking two bags on board busy flights, resulting in insufficient overhead space and causing delays. ... [Read full article on Guardian ]
Wednesday 6th of September 2017 08:08:37 AM
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....”. For Becky Palfery, the co-owner of the Leeds bookshop Colours May Vary – which in May held a beer art exhibition, Pumped – that marketing necessity has facilitated the rise of branding that can be considered art. ... [Read full article on Guardian ]
Sunday 3rd of September 2017 02:00:07 PM
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....The FCA said it was spending £42. 2m on the entire “deadline awareness” marketing push, with £24. ... [Read full article on Guardian ]
Tuesday 29th of August 2017 04:25:34 PM
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....”. Kenny Jacobs, Ryanair’s chief marketing officer, said: “This regulation is enforced on our behalf by security contractors at Manchester airport and those who are attempting to conceal alcohol may be denied travel and we have asked them to ensure our policies are enforced correctly. ... [Read full article on Guardian ]
Friday 25th of August 2017 11:22:05 AM
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.... By Friday it stood at more than 110m. Swift’s marketing is a masterclass in exploiting the personal life her fans lap up, from references to Kanye West and Kim Kardashian – who tussled with Swift when she objected to the line “I made that bitch famous” in one of West’s songs – to her long feud with Katy Perry, relationship with Tom Hiddleston and recent victory in a sexual assault case. ... [Read full article on Guardian ]
Saturday 2nd of September 2017 03:00:18 PM
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....The report warned that some providers could go bust, which could leave customers without the funerals for which they had paid. It also found some companies were aggressively marketing plans to over-50s, and that most customers did not understand what they had signed up for. ... [Read full article on Guardian ]
Saturday 9th of September 2017 06:00:00 AM
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....Mayfield says of his free running: “It didn’t feel like work, and it was very easy to fit in around my studies. I enjoyed the creative side of needing to think on my feet, which has led me to a career in digital marketing for business brands like Expert Market. ... [Read full article on Guardian ]
Saturday 26th of August 2017 05:59:28 AM
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.... She hired fellow students from her course to perform at corporate and charity dance events and would teach young people to put on performing arts shows in the school holidays, offering disadvantaged children free places by charging wealthier families more. “When I wasn’t studying and rehearsing I was organising, promoting and marketing my business. ... [Read full article on Guardian ]
Saturday 2nd of September 2017 06:00:07 AM
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....”. Ladbrokes said: “We take this very seriously and have been working to improve the types of advertising and marketing used by affiliates. ... [Read full article on Guardian ]
Tuesday 12th of September 2017 11:01:48 PM
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.... The commission reported last year that Paddy Power encouraged a problem gambler to keep betting until he lost five jobs, his home and access to his children. Or try Wednesday’s tale about the grubby marketing tactics employed by affiliates chasing finder’s fees for delivering punters to the doors of the big companies. ... [Read full article on Guardian ]
Wednesday 13th of September 2017 06:27:29 PM
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Latest Finance News related to Marketing

Robots 'could take 4m UK private sector jobs within 10 years' image
Source : Guardian [Read Article] Tuesday 19th of September 2017 10:34:36 AM
....The potential impact amounts to 15% of the current workforce in the sector and emerged in a poll conducted by YouGov for the Royal Society of Arts, whose chief executive, Matthew Taylor, has been advising Downing Street on the future of modern work. Jobs in finance and accounting, transport and distribution and in media, marketing and advertising are most likely to be automated in the next decade, the research says. ...
Ryanair is 'unnecessarily pissing people off' – again | Nils Pratley image
Source : Guardian [Read Article] Monday 18th of September 2017 02:26:16 PM
....The obligation on airlines is to have sufficient slack in the system to cope. It was only when Ryanair marketing officer Kenny Jacobs conceded that “we have messed up in the planning of pilot holidays” that one got close to an admission of fault. ...
Ryanair tries to appease passengers with list of flights cancelled until Thursday image
.... Release a list now of all the flights you plan to cancel so your paying customers can make alternative arrangements!. Kenny Jacobs, Ryanair’s chief marketing officer, said the company was “working hard to fix” the problem, after it announced a 2% reduction in scheduled flights until the end of October. ...
Social media stars face crackdown over money from brands image
Source : Guardian [Read Article] Friday 15th of September 2017 11:26:40 PM
....Though Kasaei had appropriately labelled the image an advertisement, the ASA upheld two issues with her post in its ruling on Wednesday. Kasaei’s assertion that the tea could reduce water weight was found to be in violation of rules for marketing containing nutrition or health claims. ...
Driving force: are electric cars crowding out traditional engines? image
Source : Guardian [Read Article] Friday 15th of September 2017 01:35:15 PM
....“What is sure is electric vehicles will increase dramatically. We feel the tipping point has been reached,” said Guillaume Berthier, chief of sales and marketing for electric vehicles at Renault, which has seen a 40% increase in battery electric vehicles this year. ...
Might, not right: betting firms get their due on fixed-odds machines image
Source : Guardian [Read Article] Wednesday 13th of September 2017 06:27:29 PM
.... The commission reported last year that Paddy Power encouraged a problem gambler to keep betting until he lost five jobs, his home and access to his children. Or try Wednesday’s tale about the grubby marketing tactics employed by affiliates chasing finder’s fees for delivering punters to the doors of the big companies. ...
Tobacco company launches foundation to stub out smoking image
Source : Guardian [Read Article] Wednesday 13th of September 2017 04:12:12 PM
....One of the world’s biggest tobacco companies has launched the Foundation for a Smoke-Free World, claiming that it wants to see a future in which people will stop smoking its cigarettes. Philip Morris International (PMI) says its future is in e-cigarettes and other smoke-free nicotine delivery systems, but anti-tobacco campaigners were highly sceptical, pointing out that it had not stopped marketing the cigarettes it agrees are harmful. ...
House prices: How to get the BEST deal from your estate agents image
Source : Daily Express [Read Article] Wednesday 13th of September 2017 10:10:00 AM
....Shun Poor Marketing. You can tell a lot about an agent by the amount of effort they put into marketing your home, Higgins says: “Check the quality of their photographs and marketing copy. ...
iPhone X: even an embarrassing launch glitch can't knock Apple off the top image
Source : Guardian [Read Article] Wednesday 13th of September 2017 06:40:15 AM
.... Face ID is not only used for unlocking the phone, but also making payments and logging into banking apps. “The iPhone is locked until you look at it and it recognizes you,” said senior vice-president of worldwide marketing Phil Schiller, adding that it recognizes your face even if you change your hairstyle or are wearing glasses or a hat. ...
Betting firms could be fined over ads 'targeting vulnerable people' image
Source : Guardian [Read Article] Tuesday 12th of September 2017 11:01:48 PM
....”. Ladbrokes said: “We take this very seriously and have been working to improve the types of advertising and marketing used by affiliates. ...
iPhone X: new Apple smartphone dumps home button for all-screen design image
Source : Guardian [Read Article] Tuesday 12th of September 2017 06:57:46 PM
....Apple has unveiled the iPhone X, its new radically redesigned smartphone that drops the traditional home button for an all-screen design, as well as a new iPhone 8 and iPhone 8 Plus models. Apple’s senior vice president of worldwide marketing, Phil Schiller, took to the stage of the company’s new Steve Jobs Theater situated within the brand new Apple Park “spaceship” headquarters to unveil the new iPhones. ...
Confessions from the City: why firms are failing to tackle the cocaine crisis image
Source : Guardian [Read Article] Saturday 9th of September 2017 11:04:21 PM
....”. A digital marketing consultant made a similar point, referring to cocaine as an “every-weekend normal part of the house party, the pub and the club” in major UK cities: “It’s normal. ...
Don't dig deep for a pre-paid funeral plan image
Source : Guardian [Read Article] Saturday 9th of September 2017 06:00:00 AM
....The report warned that some providers could go bust, which could leave customers without the funerals for which they had paid. It also found some companies were aggressively marketing plans to over-50s, and that most customers did not understand what they had signed up for. ...
Shelling out: Britons go nuts for coconut water image
Source : Guardian [Read Article] Friday 8th of September 2017 01:56:10 PM
....”. Sussex-based natural food wholesaler, Infinity Foods, stocks some of these new drinks but so far none of them are gaining the traction of coconut water, says sales and marketing manager Charlie Booth. ...
Pukka tea firm vows to stay ethical as PG Tips owner takes it over image
Source : Guardian [Read Article] Thursday 7th of September 2017 08:15:55 AM
....” He said Unilever wanted a range of teas to serve people in different moments. Pole, a herbalist, and Westwell, a business consultant who had been involved in marketing computer systems, set up Pukka in 2001 after meeting through a small ad in a Bristol magazine. ...
Ryanair: pay £5 for priority boarding to carry on wheelie bags image
Source : Guardian [Read Article] Wednesday 6th of September 2017 08:08:37 AM
....From 1 November, the check-in bag allowance will increase from 15kg to 20kg, while the fee for luggage in the hold will be reduced from £35 to £25. Kenny Jacobs, the airline’s chief marketing officer, said the changes to its baggage policy still mean passengers will be able to travel with two bags for free, but under the current rules too many passengers were taking two bags on board busy flights, resulting in insufficient overhead space and causing delays. ...
HSBC heads off complaints over small business account closures image
Source : Guardian [Read Article] Sunday 3rd of September 2017 06:47:51 PM
....HSBC has rushed to head off complaints from small businesses that found the bank had frozen or closed down their accounts as part of a crackdown on financial crime. Hundreds of small firms are thought to be affected, whose businesses range from an avocado importer to marketing and design companies. ...
Brew period: the craft beer labels that are works of art image
Source : Guardian [Read Article] Sunday 3rd of September 2017 02:00:07 PM
....”. For Becky Palfery, the co-owner of the Leeds bookshop Colours May Vary – which in May held a beer art exhibition, Pumped – that marketing necessity has facilitated the rise of branding that can be considered art. ...
From streaming to selfies – six things Taylor Swift taught the music industry image
.... By Friday it stood at more than 110m. Swift’s marketing is a masterclass in exploiting the personal life her fans lap up, from references to Kanye West and Kim Kardashian – who tussled with Swift when she objected to the line “I made that bitch famous” in one of West’s songs – to her long feud with Katy Perry, relationship with Tom Hiddleston and recent victory in a sexual assault case. ...
How to make studying for a degree work for you image
Source : Guardian [Read Article] Saturday 2nd of September 2017 06:00:07 AM
.... She hired fellow students from her course to perform at corporate and charity dance events and would teach young people to put on performing arts shows in the school holidays, offering disadvantaged children free places by charging wealthier families more. “When I wasn’t studying and rehearsing I was organising, promoting and marketing my business. ...
Bulk buy: why zero-waste supermarkets are the new, old way to shop image
Source : Guardian [Read Article] Thursday 31st of August 2017 05:00:22 AM
....“I’m not your classic hippy,” she says. “I was normal! I worked for a big oil company, I was in marketing. ...
New Uber CEO meets staff as emotional Travis Kalanick gets standing ovation image
Source : Guardian [Read Article] Wednesday 30th of August 2017 06:45:55 PM
....Khosrowshahi said his priorities were to meet with the leadership team and fill the many management holes. Uber currently has vacancies for several key positions including a CFO (officially), chief operating officer, chief marketing officer, general counsel and senior vice-president of engineering. ...
Hasta la vista, PPI! Schwarzenegger fronts FCA's £42m campaign image
Source : Guardian [Read Article] Tuesday 29th of August 2017 04:25:34 PM
....The FCA said it was spending £42. 2m on the entire “deadline awareness” marketing push, with £24. ...
Need a well-paid student job you enjoy? Here are a few off-the-wall ideas image
Source : Guardian [Read Article] Saturday 26th of August 2017 05:59:28 AM
....Mayfield says of his free running: “It didn’t feel like work, and it was very easy to fit in around my studies. I enjoyed the creative side of needing to think on my feet, which has led me to a career in digital marketing for business brands like Expert Market. ...
Air passengers react to alcohol crackdown: 'Get as many in as you can' image
Source : Guardian [Read Article] Friday 25th of August 2017 11:22:05 AM
....”. Kenny Jacobs, Ryanair’s chief marketing officer, said: “This regulation is enforced on our behalf by security contractors at Manchester airport and those who are attempting to conceal alcohol may be denied travel and we have asked them to ensure our policies are enforced correctly. ...
Tories may compel firms to disclose gap between pay of CEOs and workers image
Source : Guardian [Read Article] Thursday 24th of August 2017 08:24:14 PM
.... But it would take the average worker 1,718 years to accrue the £48. 1m annual remuneration of Sir Martin Sorrell, chief executive of marketing and advertising business WPP, who is Britain’s highest paid FTSE 100 boss. ...
Exxon deliberately misled public on climate science, say researchers image
Source : Guardian [Read Article] Thursday 24th of August 2017 02:04:29 AM
....“We will prove that Exxon and the fossil fuel industry knew for decades that greenhouse gas pollution would cause warming of the air and oceans, sea level rise, and other consequences,” he told AFP. “The industry engaged in deception and denial while aggressively marketing and making enormous profits. ...
WPP faces worst year in a decade as advertisers cut spending image
Source : Guardian [Read Article] Wednesday 23rd of August 2017 06:50:30 AM
....”. Advertising and marketing spend by multinational companies is viewed as a bellwether for the global economy, which has enhanced Sorrell’s reputation as a commentator on economic growth given the presence of the consumer goods group Unilever and carmaker Ford on the WPP client list. ...
Longer is better and don't invent words: picking the right name for your business image
.... Take this feeling and find a way to shut it off permanently. Using your name to fit in ensures you will always spend your marketing budget trying to stand out. ...
Pension cold-calling ban to include texts and emails in effort to tackle fraud image
....Typically, fraudsters contact savers and offer low-risk investments with high returns, persuading them to transfer their money from their pension accounts into fake schemes. When new rules allowing people access to their funds were introduced in April 2015, there were warnings that this could prove costly to consumers unable to distinguish between scam calls and marketing by genuine firms. ...
Customers feeling pinch take comfort in old-fashioned puds and pies image
Source : Guardian [Read Article] Saturday 19th of August 2017 11:05:27 PM
....2m. Jem Hodson, marketing manager at Hain Daniels, which produces the Mary Berry desserts, told the Grocer that cautious shoppers, with less money to spend, are sticking to familiar foods. ...
Bad break? KitKat maker accused of copying Atari Breakout game in ad image
Source : Guardian [Read Article] Friday 18th of August 2017 12:38:53 PM
. Nestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign. ...
Revealed: how British American Tobacco exploited war zones to sell cigarettes image
....Somalia is a profitable market for BAT, he says, because people like the more expensive brands. “The whole strategy of the marketing department is to get people smoking cheap brands like Sportsman and migrate them up to the global brands like Dunhill that are more profitable. ...
Toblerone shape not distinctive enough for trademark, Poundland claims image
Source : Guardian [Read Article] Thursday 17th of August 2017 05:00:03 AM
....The claim by Mondelēz says it made £17m in net revenues from Toblerone in the UK last year and spent £4. 3m on marketing. ...
Nokia 8 hopes to beat Apple and Samsung with 'bothie', a new version of the selfie image
....Coming off the back of the launches of the Nokia 3, 5 and 6 smartphones aimed at the low-end smartphone market, HMD said the Nokia 8 will cost €599 (£546) and will go on sale in early September, placing it in the middle of the launch season for new smartphones from both Samsung and Apple. Wood said that aggressive pricing and marketing would be needed for the Nokia 8 to successfully compete with established market leaders. ...
Ryanair calls for airport crackdown on alcohol sales image
Source : Guardian [Read Article] Monday 14th of August 2017 02:40:37 PM
....Ryanair accused airports of profiting from allowing limitless drinking in terminals. The carrier’s marketing director, Kenny Jacobs, said: “It’s completely unfair that airports can profit from the unlimited sale of alcohol to passengers and leave the airlines to deal with the safety consequences. ...
Uber to offer tipping for UK users – and introduce waiting charges image
Source : Guardian [Read Article] Monday 14th of August 2017 12:00:33 PM
....The IWGB said tipping was welcome but said the changes were “so timid and come so late in the game” that they would barely make any difference to drivers’ lives and working conditions. Uber should “change its marketing messages which currently discourages tipping to encouraging it so that drivers are not caught between a good tip and a good rating”, the union added. ...
Airbnb faces EU clampdown for not paying 'fair share' of tax image
Source : Guardian [Read Article] Thursday 10th of August 2017 02:52:30 PM
....A spokesperson said: “We follow the rules and pay all the tax we owe in the places we do business. Our France office provides marketing services and pays all applicable taxes, including VAT. ...
Co-operative Bank sheds 25,000 current account customers but losses shrink image
Source : Guardian [Read Article] Thursday 10th of August 2017 08:25:02 AM
....“We believe the recapitalisation will enable the bank to move forward with confidence. We will be investing in the brand and renewing marketing efforts,” he said. ...
FTSE 100 chiefs earn 160 times the average wage, study reveals image
Source : Guardian [Read Article] Wednesday 2nd of August 2017 11:01:06 PM
....But it would take the average worker 1,718 years to accrue the £48. 1m annual remuneration of Sir Martin Sorrell, chief executive of marketing firm WPP, who is Britain’s highest paid FTSE 100 boss. ...
William Hill sees online sports betting increase by 13% in a year image
Source : Guardian [Read Article] Wednesday 2nd of August 2017 10:46:50 PM
....Among innovations, William Hill – which was founded as a postal and telephone betting service in 1934 – now allows gamblers to ask the company for odds on Twitter. Bowcock plans further big investments in marketing and social media to attract younger punters. ...
The Guardian view on Grenfell and the housing crisis: no more excuses | Editorial image
....In England and Wales, overheated property prices are not exclusively a London problem; they are not primarily a product of foreign money. There are arguments for limiting the marketing of new developments overseas, because it inflates not just the prices of super-homes but also of small flats intended for first-time buyers, but they are so far untested. ...
Amtrak's $630m Trump budget cut could derail service in 220 US cities image
....Inside the smart waiting room – which has a mural of a ticket office window in lieu of an actual ticket office – Gwynne Jamieson wielded a placard that read: “Trump promised more infrastructure, we get less? Save Alpine’s Amtrak!”. A sprightly 71-year-old with a background in marketing, Jamieson fell in love with trains on long trips through her native Canada. ...
'No more brilliant jerks' – Arianna Huffington ushers in the new Uber image
....Kanter, who works with Frances Frei, Uber’s new SVP of leadership and strategy, said she expected “to see significant positive change” at the company as it entrusts more leaderships roles to women. Many of those women were brought in by Huffington, including the company’s second female board member, Wan Ling Martello, head of Nestlé in Asia, and Bozoma Saint John, a marketing guru who has worked with Spike Lee, Pepsi and Apple. ...
Carmakers’ electric dreams depend on supplies of rare minerals image
Source : Guardian [Read Article] Saturday 29th of July 2017 03:00:00 PM
.... A report by Amnesty and Afrewatch (African Resources Watch) published in January said corporations such as Apple, Samsung, Sony, Microsoft, Daimler and Volkswagen were failing to do basic checks to ensure that they did not use cobalt mined by child labourers in their products. Mark Dummett, business and human rights researcher at Amnesty International, said: “The glamorous shop displays and marketing of state-of-the-art technologies are a stark contrast to the children carrying bags of rocks, and miners in narrow manmade tunnels risking permanent lung damage. ...
Have a break, have a wasabi-flavoured KitKat image
Source : Guardian [Read Article] Friday 28th of July 2017 05:33:29 PM
....Launched 82 years ago in the UK as the ideal accompaniment to a cup of tea, the world’s third largest chocolate brand is No1 in Japan. While sales at home have fallen in recent years, they have risen by 50% in Japan since 2010, as KitKat has won over a growing number of fans thanks to a combination of marketing nous and serendipity. ...
Can Bozoma Saint John repair Uber's troubled image? image
Source : Guardian [Read Article] Friday 28th of July 2017 12:00:21 PM
....Four months later, she became an Apple employee, after the tech giant acquired Beats for $3bn. She climbed the ranks to become global head of marketing for Apple Music and iTunes. ...
O2 renews sponsorship of Academy music venues in £70m deal image
Source : Guardian [Read Article] Sunday 23rd of July 2017 11:01:20 PM
....In February, the telecoms firm splashed out £125m to keep the naming rights to the London venue The 02, formerly known as the Millennium Dome, until at least 2027. Nina Bibby, chief marketing officer at O2, said the latest deal was a shot in the arm for the live music industry which has seen a huge number of smaller venues close across the country in the last decade. ...
Frankly, banks – it’s time to give a damn about your image image
Source : Guardian [Read Article] Sunday 23rd of July 2017 06:00:00 AM
.... Anyway, block January 2019 out of your diary. The newish Barclays boss, Jes Staley, will have been primed by his lawyers to duck this week’s questions on that, so instead the City might take its first chance to grill him on his attempts to unmask an anonymous whistleblower, when Staley took a literal interpretation of Barclays’ old marketing slogan: “It’s our business to know your business. ...
Banks and companies plan expansion in Frankfurt after Brexit image
Source : Guardian [Read Article] Friday 21st of July 2017 05:53:07 PM
....Frankfurt’s leaders were quick out of the blocks to woo banks. Regional and national politicians met last July, 18 days after the Brexit vote, where they agreed on a campaign to persuade banks to relocate, including a marketing office in London. ...
The scandal of big tobacco’s behaviour in the developing world | Letters image
.... These countries are still fighting infectious diseases and face a double burden of poor health as a result of non-communicable diseases, with very limited budgets to deal with these. According to the international covenant on economic, social and cultural rights in the context of business activities (June 2017), these countries are obliged to protect their public’s health, and this includes regulating to restrict marketing and advertising of harmful products such as tobacco. ...
Provident Personal Credit fined for sending 1m spam texts image
Source : Guardian [Read Article] Monday 17th of July 2017 06:11:34 PM
.... The ICO’s head of enforcement, Steve Eckersley, said that the law was very clear. “You can’t send marketing texts to people who have not signed up to receive them,” he said. ...
Karren Brady to chair firm that owns Philip Green's Arcadia group image
Source : Guardian [Read Article] Monday 17th of July 2017 02:40:37 PM
....Born in north London, Brady began her career in advertising sales, joining Saatchi & Saatchi straight from school. She moved on to London radio station LBC where she was headhunted by David Sullivan to run marketing for his Sunday Sport paper after she persuaded him to buy millions of pounds’ worth of advertising. ...
The new bar from Mars – light on chocolate, light on calories image
Source : Guardian [Read Article] Friday 14th of July 2017 04:55:51 PM
.... It is good in the sense that the florentine-like biscuit squares have only the thinnest scraping of dark chocolate and even if you shove all four of them in your mouth at once it will only add up to 160 calories. “Brands are at the heart of what we do, but it’s really, really rare that we launch a new one,” said Mars marketing manager Rebecca Shepheard-Walwyn. ...
'Locals get first dibs': the Manchester flats banning foreign investors image
....”. Unsurprisingly, the pair insist it’s more than just a marketing gimmick and want to sell all 126 flats to owner occupiers, not just the first 20. ...
Uber’s practices are morally unacceptable – but a boycott won’t help | Hannah Lownsbrough image
.... It has also courted controversy in most of the places it operates in– avoiding taxes and local laws and eroding workers’ rights. For years, Uber managed to conceal its bad behaviour with expensive marketing campaigns and by offering the “we just make the technology” shrug that tech corporations are increasingly known for. ...
Lloyds and Halifax customers set for THESE huge changes to overdraft fees  image
Source : Daily Express [Read Article] Wednesday 12th of July 2017 04:09:00 PM
.... The bank said the overdraft changes will either benefit or won't affect more than nine out of 10 customers. Vim Maru, group director of customer products and marketing at Lloyds Banking Group, said: “This new approach is simple and clear, giving customers more control of their overdraft borrowing and how they manage their finances. ...
Threats, bullying, lawsuits: tobacco industry's dirty war for the African market image
....9% of adults smoke in the UK; and last month new figures showed UK heart disease deaths had fallen 20% since that country’s indoor smoking ban. “The tobacco industry is now turning its focus toward emerging markets in sub-Saharan Africa, seeking to exploit the continent’s patchwork tobacco control regulations and limited resources to combat industry marketing advances,” said Dr Emmanuela Gakidou and colleagues at the Institute for Health Metrics and Evaluation at the University of Washington in Seattle, publishing an analysis of smoking prevalence around the world in the Lancet in April. ...
Mark Zuckerberg’s got some cheek, advocating a universal basic income | Sonia Sodha image
....But that leaves tech CEOs with a problem. If they see a world with far fewer jobs, where will their customers of the future come from? Suddenly Facebook doesn’t look such a great marketing proposition if the majority of its users don’t have any income to spend. ...
Fuel savers image
Source : BBC [Read Article] Wednesday 5th of July 2017 11:12:32 PM
.... Then, controls may be more subtly managed. BuildingIQ connects existing heating, air conditioning and ventilation (HVAC) systems up to a computer that essentially micromanages those appliances, according to Steve Nguyen, vice president of product and marketing. ...
Sainsbury's AGM faces protests over plan to drop Fairtrade tea image
Source : Guardian [Read Article] Wednesday 5th of July 2017 06:07:34 PM
....“Are you now reasserting the power of the retailer against that of the producer – taking back control – and putting developing world producers back in the subservient role that Fairtrade redeems them from?” said Douglas James, an independent shareholder. He said recognition of the Fairtrade mark outshone that of any other ethical mark and was “the envy of the marketing world, the gold standard”. ...
Alibaba reveals Echo-like smart speaker image
Source : BBC [Read Article] Wednesday 5th of July 2017 04:05:12 PM
....In addition, it has built in support for Alipay, the company's popular online payment system, which is similar to PayPal. However, to begin with, the company is marketing the device as a "limited beta" release that will help provide feedback before it is ready to mass produce the item. ...
‘Gig workers’ already have rights – all we have to do is enforce them | Jason Moyer-Lee image
.... However, the fundamental problem of employment rights in the “gig economy” is the lack of enforcement of existing law. Technological ingenuity, Silicon Valley marketing spin and smooth-talking managers proclaiming the exceptionalism of their (non) employment models aside, one of the obvious solutions is rather less sexy: the government needs to enforce the law. ...
Sainsbury's sales sizzle as shoppers snap up paddling pools image
Source : Guardian [Read Article] Tuesday 4th of July 2017 06:53:35 AM
....”. The supermarket is thought to be considering a £130m takeover of Nisa, which supplies and provides marketing support to thousands of small independent stores. ...
LeEco chairman 'has bank accounts frozen over debt' image
Source : BBC [Read Article] Tuesday 4th of July 2017 04:54:25 AM
.... . The news of the court freeze on some of LeEco's assets was welcomed by Philip G Chiu, CEO of US-based marketing firm Beyond Media Global. ...
Baby Dove adverts criticised over breastfeeding stance image
Source : BBC [Read Article] Monday 3rd of July 2017 03:53:30 PM
....Baby Milk Action, a non-profit organisation, called the "What's your way?" campaign "seriously misguided". In a Facebook post, it said: "Please do not be intimidated by the Dove marketing campaign condoning those who object to breastfeeding in public. ...
Tesco continues savings drive as it cuts 1,200 head-office jobs image
Source : Guardian [Read Article] Wednesday 28th of June 2017 11:05:11 AM
....”. Head office jobs are to go across many functions including property, finance, buying and marketing once consultation has been completed over the summer. ...
Uber's scandals, blunders and PR disasters: the full list image
Source : Guardian [Read Article] Tuesday 27th of June 2017 11:14:33 PM
.... Good luck!” He later issued an apology and said he intended to get “leadership help”. Tech news site the Information reported that a group of senior employees, including Kalanick, visited an escort and karaoke bar in Seoul in 2014, leading to an HR complaint from a female marketing manager. ...
World's first floating windfarm to take shape off coast of Scotland image
Source : Guardian [Read Article] Tuesday 27th of June 2017 01:55:26 PM
....“Looking to the next decades, there might be a point where floating is bigger than fixed based,” said Stephan Barth of IEA Wind, an intergovernmental wind power body covering 21 countries. Bruno Geschier, chief marketing officer at Ideol, a French company hoping to build floating windfarms in Japan, France and elsewhere, said he expected floating farms to begin to take off in the next decade, “reaching cruising altitude in the mid-2020s and a big boom in 2030-35”. ...
Is your smart meter spying on you? image
Source : Guardian [Read Article] Saturday 24th of June 2017 06:00:00 AM
.... Even rudimentary information has commercial value. “For example, a telemarketing company will know if it’s a good moment to call your house. ...
Google and Facebook 'will lose millions in ads over extremism fears' image
Source : Guardian [Read Article] Thursday 22nd of June 2017 06:14:48 AM
....It is estimated that the cut in forecast spend equates to hundreds of millions of pounds of ad spend being held back from Google and Facebook. “I think trust in digital advertising is one of the most important industry issues of our time,” said Keith Weed, marketing chief at Unilever, the world’s second biggest advertiser, which owns brands including Dove and Lynx and spends €7. ...
European commission to crack down on offshore tax avoidance image
Source : Guardian [Read Article] Sunday 18th of June 2017 03:18:15 PM
.... And where all intermediaries in the chain are based outside European member states, the obligation to disclose will fall to the client. “The ultimate objective”, according to the commission, “is to design a mechanism … that will dissuade intermediaries from designing and marketing such arrangements. ...
Why the political uncertainty won't shake house price foundations   image
Source : Daily Express [Read Article] Sunday 18th of June 2017 09:46:00 AM
.... That is far higher than the long-term ratio of around four times average salary. John Eastgate, sales and marketing director of OneSavings Bank, says falling real incomes will worsen affordability: “However, we expect to see mortgage rates at record lows for some time to come and this will support demand and ensure a modest level of house-price growth in the medium term. ...
Revealed: the Romanian site where Louis Vuitton makes its Italian shoes image
Source : Guardian [Read Article] Saturday 17th of June 2017 08:00:33 AM
....4bn (£3. 45bn) last year on marketing its portfolio of top labels, which range from Moet & Chandon champagne to Givenchy, TAG Heuer and Louis Vuitton shoes, adorned with the LV logo that is a global badge of wealth. ...
Uber silent on CEO’s future as it adopts Holder proposals image
Source : Guardian [Read Article] Monday 12th of June 2017 07:04:16 AM
.... He said his “beliefs and approach to leadership” were “inconsistent” with those of the company. In addition to firing 20 employees, Uber said on Tuesday it was hiring an Apple marketing executive, Bozoma Saint John, to help improve its tarnished brand. ...
Criminal gang arrested for selling Apple users' private data in China image
.... A co-ordinated effort, following months of investigation and involving police across the Guangdong, Jiangsu, Zhejiang, and Fujian provinces, saw the 22 suspects apprehended, their “criminal tools” confiscated and their online network dismantled. The suspects worked in direct marketing and outsourcing for Apple in China, and allegedly charged between 10 yuan (£1. ...
Could growth hacking be the low-cost key to business success? image
Source : Guardian [Read Article] Thursday 8th of June 2017 06:00:19 AM
....Hackers push the boundaries and experiment extensively in the search of an approach that yields the best results. For smaller businesses, the main focus is on marketing tools, such as search engine optimisation (SEO), social media and email marketing, but for giants like Facebook, Airbnb, Uber and Dropbox, the approach can touch every area of the business. ...
Man Utd overtake Real Madrid to top Forbes football rich list image
Source : BBC [Read Article] Wednesday 7th of June 2017 06:59:41 AM
....Real, who won the Champions League and Spanish title, had been top for the past four years but saw their value drop by 2% as United's went up by 11%. "Manchester United's return to the top spot is a testament to their powerful brand and marketing acumen," Forbes Media assistant managing editor Mike Ozanian said in a statement. ...
Walking away: when is it time to call it quits on your business? image
Source : Guardian [Read Article] Wednesday 7th of June 2017 06:00:50 AM
....“Our gross margins were actually quite good,” Elliott Brown says. “But the fashion industry is very [competitive] and you have to have quite deep marketing pockets. ...
Uber fires 20 staff after harassment investigation image
Source : BBC [Read Article] Tuesday 6th of June 2017 07:14:58 PM
.... Ms Hornsey is herself relatively new, starting at the company in January. Bozoma Saint John, a former marketing executive at Apple, is also joining Uber as chief brand officer. ...

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