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Socially Most Trending News

....The claim by Mondelēz says it made £17m in net revenues from Toblerone in the UK last year and spent £4. 3m on marketing. ... [Read full article on Guardian ]
Thursday 17th of August 2017 05:00:03 AM
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....Coming off the back of the launches of the Nokia 3, 5 and 6 smartphones aimed at the low-end smartphone market, HMD said the Nokia 8 will cost €599 (£546) and will go on sale in early September, placing it in the middle of the launch season for new smartphones from both Samsung and Apple. Wood said that aggressive pricing and marketing would be needed for the Nokia 8 to successfully compete with established market leaders. ... [Read full article on Guardian ]
Wednesday 16th of August 2017 06:45:10 PM
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.... Take this feeling and find a way to shut it off permanently. Using your name to fit in ensures you will always spend your marketing budget trying to stand out. ... [Read full article on Guardian ]
Tuesday 22nd of August 2017 06:00:14 AM
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....Somalia is a profitable market for BAT, he says, because people like the more expensive brands. “The whole strategy of the marketing department is to get people smoking cheap brands like Sportsman and migrate them up to the global brands like Dunhill that are more profitable. ... [Read full article on Guardian ]
Friday 18th of August 2017 07:00:17 AM
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. Nestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign. ... [Read full article on Guardian ]
Friday 18th of August 2017 12:38:53 PM
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....Typically, fraudsters contact savers and offer low-risk investments with high returns, persuading them to transfer their money from their pension accounts into fake schemes. When new rules allowing people access to their funds were introduced in April 2015, there were warnings that this could prove costly to consumers unable to distinguish between scam calls and marketing by genuine firms. ... [Read full article on Guardian ]
Sunday 20th of August 2017 10:53:22 AM
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....2m. Jem Hodson, marketing manager at Hain Daniels, which produces the Mary Berry desserts, told the Grocer that cautious shoppers, with less money to spend, are sticking to familiar foods. ... [Read full article on Guardian ]
Saturday 19th of August 2017 11:05:27 PM
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Latest Finance News related to Marketing

Longer is better and don't invent words: picking the right name for your business image
.... Take this feeling and find a way to shut it off permanently. Using your name to fit in ensures you will always spend your marketing budget trying to stand out. ...
Pension cold-calling ban to include texts and emails in effort to tackle fraud image
....Typically, fraudsters contact savers and offer low-risk investments with high returns, persuading them to transfer their money from their pension accounts into fake schemes. When new rules allowing people access to their funds were introduced in April 2015, there were warnings that this could prove costly to consumers unable to distinguish between scam calls and marketing by genuine firms. ...
Customers feeling pinch take comfort in old-fashioned puds and pies image
Source : Guardian [Read Article] Saturday 19th of August 2017 11:05:27 PM
....2m. Jem Hodson, marketing manager at Hain Daniels, which produces the Mary Berry desserts, told the Grocer that cautious shoppers, with less money to spend, are sticking to familiar foods. ...
Bad break? KitKat maker accused of copying Atari Breakout game in ad image
Source : Guardian [Read Article] Friday 18th of August 2017 12:38:53 PM
. Nestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign. ...
Revealed: how British American Tobacco exploited war zones to sell cigarettes image
....Somalia is a profitable market for BAT, he says, because people like the more expensive brands. “The whole strategy of the marketing department is to get people smoking cheap brands like Sportsman and migrate them up to the global brands like Dunhill that are more profitable. ...
Toblerone shape not distinctive enough for trademark, Poundland claims image
Source : Guardian [Read Article] Thursday 17th of August 2017 05:00:03 AM
....The claim by Mondelēz says it made £17m in net revenues from Toblerone in the UK last year and spent £4. 3m on marketing. ...
Nokia 8 hopes to beat Apple and Samsung with 'bothie', a new version of the selfie image
....Coming off the back of the launches of the Nokia 3, 5 and 6 smartphones aimed at the low-end smartphone market, HMD said the Nokia 8 will cost €599 (£546) and will go on sale in early September, placing it in the middle of the launch season for new smartphones from both Samsung and Apple. Wood said that aggressive pricing and marketing would be needed for the Nokia 8 to successfully compete with established market leaders. ...
Ryanair calls for airport crackdown on alcohol sales image
Source : Guardian [Read Article] Monday 14th of August 2017 02:40:37 PM
....Ryanair accused airports of profiting from allowing limitless drinking in terminals. The carrier’s marketing director, Kenny Jacobs, said: “It’s completely unfair that airports can profit from the unlimited sale of alcohol to passengers and leave the airlines to deal with the safety consequences. ...
Uber to offer tipping for UK users – and introduce waiting charges image
Source : Guardian [Read Article] Monday 14th of August 2017 12:00:33 PM
....The IWGB said tipping was welcome but said the changes were “so timid and come so late in the game” that they would barely make any difference to drivers’ lives and working conditions. Uber should “change its marketing messages which currently discourages tipping to encouraging it so that drivers are not caught between a good tip and a good rating”, the union added. ...
Airbnb faces EU clampdown for not paying 'fair share' of tax image
Source : Guardian [Read Article] Thursday 10th of August 2017 02:52:30 PM
....A spokesperson said: “We follow the rules and pay all the tax we owe in the places we do business. Our France office provides marketing services and pays all applicable taxes, including VAT. ...
Co-operative Bank sheds 25,000 current account customers but losses shrink image
Source : Guardian [Read Article] Thursday 10th of August 2017 08:25:02 AM
....“We believe the recapitalisation will enable the bank to move forward with confidence. We will be investing in the brand and renewing marketing efforts,” he said. ...
FTSE 100 chiefs earn 160 times the average wage, study reveals image
Source : Guardian [Read Article] Wednesday 2nd of August 2017 11:01:06 PM
....But it would take the average worker 1,718 years to accrue the £48. 1m annual remuneration of Sir Martin Sorrell, chief executive of marketing firm WPP, who is Britain’s highest paid FTSE 100 boss. ...
William Hill sees online sports betting increase by 13% in a year image
Source : Guardian [Read Article] Wednesday 2nd of August 2017 10:46:50 PM
....Among innovations, William Hill – which was founded as a postal and telephone betting service in 1934 – now allows gamblers to ask the company for odds on Twitter. Bowcock plans further big investments in marketing and social media to attract younger punters. ...
The Guardian view on Grenfell and the housing crisis: no more excuses | Editorial image
....In England and Wales, overheated property prices are not exclusively a London problem; they are not primarily a product of foreign money. There are arguments for limiting the marketing of new developments overseas, because it inflates not just the prices of super-homes but also of small flats intended for first-time buyers, but they are so far untested. ...
Amtrak's $630m Trump budget cut could derail service in 220 US cities image
....Inside the smart waiting room – which has a mural of a ticket office window in lieu of an actual ticket office – Gwynne Jamieson wielded a placard that read: “Trump promised more infrastructure, we get less? Save Alpine’s Amtrak!”. A sprightly 71-year-old with a background in marketing, Jamieson fell in love with trains on long trips through her native Canada. ...
'No more brilliant jerks' – Arianna Huffington ushers in the new Uber image
....Kanter, who works with Frances Frei, Uber’s new SVP of leadership and strategy, said she expected “to see significant positive change” at the company as it entrusts more leaderships roles to women. Many of those women were brought in by Huffington, including the company’s second female board member, Wan Ling Martello, head of Nestlé in Asia, and Bozoma Saint John, a marketing guru who has worked with Spike Lee, Pepsi and Apple. ...
Carmakers’ electric dreams depend on supplies of rare minerals image
Source : Guardian [Read Article] Saturday 29th of July 2017 03:00:00 PM
.... A report by Amnesty and Afrewatch (African Resources Watch) published in January said corporations such as Apple, Samsung, Sony, Microsoft, Daimler and Volkswagen were failing to do basic checks to ensure that they did not use cobalt mined by child labourers in their products. Mark Dummett, business and human rights researcher at Amnesty International, said: “The glamorous shop displays and marketing of state-of-the-art technologies are a stark contrast to the children carrying bags of rocks, and miners in narrow manmade tunnels risking permanent lung damage. ...
Have a break, have a wasabi-flavoured KitKat image
Source : Guardian [Read Article] Friday 28th of July 2017 05:33:29 PM
....Launched 82 years ago in the UK as the ideal accompaniment to a cup of tea, the world’s third largest chocolate brand is No1 in Japan. While sales at home have fallen in recent years, they have risen by 50% in Japan since 2010, as KitKat has won over a growing number of fans thanks to a combination of marketing nous and serendipity. ...
Can Bozoma Saint John repair Uber's troubled image? image
Source : Guardian [Read Article] Friday 28th of July 2017 12:00:21 PM
....Four months later, she became an Apple employee, after the tech giant acquired Beats for $3bn. She climbed the ranks to become global head of marketing for Apple Music and iTunes. ...
O2 renews sponsorship of Academy music venues in £70m deal image
Source : Guardian [Read Article] Sunday 23rd of July 2017 11:01:20 PM
....In February, the telecoms firm splashed out £125m to keep the naming rights to the London venue The 02, formerly known as the Millennium Dome, until at least 2027. Nina Bibby, chief marketing officer at O2, said the latest deal was a shot in the arm for the live music industry which has seen a huge number of smaller venues close across the country in the last decade. ...
Frankly, banks – it’s time to give a damn about your image image
Source : Guardian [Read Article] Sunday 23rd of July 2017 06:00:00 AM
.... Anyway, block January 2019 out of your diary. The newish Barclays boss, Jes Staley, will have been primed by his lawyers to duck this week’s questions on that, so instead the City might take its first chance to grill him on his attempts to unmask an anonymous whistleblower, when Staley took a literal interpretation of Barclays’ old marketing slogan: “It’s our business to know your business. ...
Banks and companies plan expansion in Frankfurt after Brexit image
Source : Guardian [Read Article] Friday 21st of July 2017 05:53:07 PM
....Frankfurt’s leaders were quick out of the blocks to woo banks. Regional and national politicians met last July, 18 days after the Brexit vote, where they agreed on a campaign to persuade banks to relocate, including a marketing office in London. ...
The scandal of big tobacco’s behaviour in the developing world | Letters image
.... These countries are still fighting infectious diseases and face a double burden of poor health as a result of non-communicable diseases, with very limited budgets to deal with these. According to the international covenant on economic, social and cultural rights in the context of business activities (June 2017), these countries are obliged to protect their public’s health, and this includes regulating to restrict marketing and advertising of harmful products such as tobacco. ...
Provident Personal Credit fined for sending 1m spam texts image
Source : Guardian [Read Article] Monday 17th of July 2017 06:11:34 PM
.... The ICO’s head of enforcement, Steve Eckersley, said that the law was very clear. “You can’t send marketing texts to people who have not signed up to receive them,” he said. ...
Karren Brady to chair firm that owns Philip Green's Arcadia group image
Source : Guardian [Read Article] Monday 17th of July 2017 02:40:37 PM
....Born in north London, Brady began her career in advertising sales, joining Saatchi & Saatchi straight from school. She moved on to London radio station LBC where she was headhunted by David Sullivan to run marketing for his Sunday Sport paper after she persuaded him to buy millions of pounds’ worth of advertising. ...
The new bar from Mars – light on chocolate, light on calories image
Source : Guardian [Read Article] Friday 14th of July 2017 04:55:51 PM
.... It is good in the sense that the florentine-like biscuit squares have only the thinnest scraping of dark chocolate and even if you shove all four of them in your mouth at once it will only add up to 160 calories. “Brands are at the heart of what we do, but it’s really, really rare that we launch a new one,” said Mars marketing manager Rebecca Shepheard-Walwyn. ...
'Locals get first dibs': the Manchester flats banning foreign investors image
....”. Unsurprisingly, the pair insist it’s more than just a marketing gimmick and want to sell all 126 flats to owner occupiers, not just the first 20. ...
Uber’s practices are morally unacceptable – but a boycott won’t help | Hannah Lownsbrough image
.... It has also courted controversy in most of the places it operates in– avoiding taxes and local laws and eroding workers’ rights. For years, Uber managed to conceal its bad behaviour with expensive marketing campaigns and by offering the “we just make the technology” shrug that tech corporations are increasingly known for. ...
Lloyds and Halifax customers set for THESE huge changes to overdraft fees  image
Source : Daily Express [Read Article] Wednesday 12th of July 2017 04:09:00 PM
.... The bank said the overdraft changes will either benefit or won't affect more than nine out of 10 customers. Vim Maru, group director of customer products and marketing at Lloyds Banking Group, said: “This new approach is simple and clear, giving customers more control of their overdraft borrowing and how they manage their finances. ...
Threats, bullying, lawsuits: tobacco industry's dirty war for the African market image
....9% of adults smoke in the UK; and last month new figures showed UK heart disease deaths had fallen 20% since that country’s indoor smoking ban. “The tobacco industry is now turning its focus toward emerging markets in sub-Saharan Africa, seeking to exploit the continent’s patchwork tobacco control regulations and limited resources to combat industry marketing advances,” said Dr Emmanuela Gakidou and colleagues at the Institute for Health Metrics and Evaluation at the University of Washington in Seattle, publishing an analysis of smoking prevalence around the world in the Lancet in April. ...
Mark Zuckerberg’s got some cheek, advocating a universal basic income | Sonia Sodha image
....But that leaves tech CEOs with a problem. If they see a world with far fewer jobs, where will their customers of the future come from? Suddenly Facebook doesn’t look such a great marketing proposition if the majority of its users don’t have any income to spend. ...
Fuel savers image
Source : BBC [Read Article] Wednesday 5th of July 2017 11:12:32 PM
.... Then, controls may be more subtly managed. BuildingIQ connects existing heating, air conditioning and ventilation (HVAC) systems up to a computer that essentially micromanages those appliances, according to Steve Nguyen, vice president of product and marketing. ...
Sainsbury's AGM faces protests over plan to drop Fairtrade tea image
Source : Guardian [Read Article] Wednesday 5th of July 2017 06:07:34 PM
....“Are you now reasserting the power of the retailer against that of the producer – taking back control – and putting developing world producers back in the subservient role that Fairtrade redeems them from?” said Douglas James, an independent shareholder. He said recognition of the Fairtrade mark outshone that of any other ethical mark and was “the envy of the marketing world, the gold standard”. ...
Alibaba reveals Echo-like smart speaker image
Source : BBC [Read Article] Wednesday 5th of July 2017 04:05:12 PM
....In addition, it has built in support for Alipay, the company's popular online payment system, which is similar to PayPal. However, to begin with, the company is marketing the device as a "limited beta" release that will help provide feedback before it is ready to mass produce the item. ...
‘Gig workers’ already have rights – all we have to do is enforce them | Jason Moyer-Lee image
.... However, the fundamental problem of employment rights in the “gig economy” is the lack of enforcement of existing law. Technological ingenuity, Silicon Valley marketing spin and smooth-talking managers proclaiming the exceptionalism of their (non) employment models aside, one of the obvious solutions is rather less sexy: the government needs to enforce the law. ...
Sainsbury's sales sizzle as shoppers snap up paddling pools image
Source : Guardian [Read Article] Tuesday 4th of July 2017 06:53:35 AM
....”. The supermarket is thought to be considering a £130m takeover of Nisa, which supplies and provides marketing support to thousands of small independent stores. ...
LeEco chairman 'has bank accounts frozen over debt' image
Source : BBC [Read Article] Tuesday 4th of July 2017 04:54:25 AM
.... . The news of the court freeze on some of LeEco's assets was welcomed by Philip G Chiu, CEO of US-based marketing firm Beyond Media Global. ...
Baby Dove adverts criticised over breastfeeding stance image
Source : BBC [Read Article] Monday 3rd of July 2017 03:53:30 PM
....Baby Milk Action, a non-profit organisation, called the "What's your way?" campaign "seriously misguided". In a Facebook post, it said: "Please do not be intimidated by the Dove marketing campaign condoning those who object to breastfeeding in public. ...
Tesco continues savings drive as it cuts 1,200 head-office jobs image
Source : Guardian [Read Article] Wednesday 28th of June 2017 11:05:11 AM
....”. Head office jobs are to go across many functions including property, finance, buying and marketing once consultation has been completed over the summer. ...
Uber's scandals, blunders and PR disasters: the full list image
Source : Guardian [Read Article] Tuesday 27th of June 2017 11:14:33 PM
.... Good luck!” He later issued an apology and said he intended to get “leadership help”. Tech news site the Information reported that a group of senior employees, including Kalanick, visited an escort and karaoke bar in Seoul in 2014, leading to an HR complaint from a female marketing manager. ...
World's first floating windfarm to take shape off coast of Scotland image
Source : Guardian [Read Article] Tuesday 27th of June 2017 01:55:26 PM
....“Looking to the next decades, there might be a point where floating is bigger than fixed based,” said Stephan Barth of IEA Wind, an intergovernmental wind power body covering 21 countries. Bruno Geschier, chief marketing officer at Ideol, a French company hoping to build floating windfarms in Japan, France and elsewhere, said he expected floating farms to begin to take off in the next decade, “reaching cruising altitude in the mid-2020s and a big boom in 2030-35”. ...
Is your smart meter spying on you? image
Source : Guardian [Read Article] Saturday 24th of June 2017 06:00:00 AM
.... Even rudimentary information has commercial value. “For example, a telemarketing company will know if it’s a good moment to call your house. ...
Google and Facebook 'will lose millions in ads over extremism fears' image
Source : Guardian [Read Article] Thursday 22nd of June 2017 06:14:48 AM
....It is estimated that the cut in forecast spend equates to hundreds of millions of pounds of ad spend being held back from Google and Facebook. “I think trust in digital advertising is one of the most important industry issues of our time,” said Keith Weed, marketing chief at Unilever, the world’s second biggest advertiser, which owns brands including Dove and Lynx and spends €7. ...
European commission to crack down on offshore tax avoidance image
Source : Guardian [Read Article] Sunday 18th of June 2017 03:18:15 PM
.... And where all intermediaries in the chain are based outside European member states, the obligation to disclose will fall to the client. “The ultimate objective”, according to the commission, “is to design a mechanism … that will dissuade intermediaries from designing and marketing such arrangements. ...
Why the political uncertainty won't shake house price foundations   image
Source : Daily Express [Read Article] Sunday 18th of June 2017 09:46:00 AM
.... That is far higher than the long-term ratio of around four times average salary. John Eastgate, sales and marketing director of OneSavings Bank, says falling real incomes will worsen affordability: “However, we expect to see mortgage rates at record lows for some time to come and this will support demand and ensure a modest level of house-price growth in the medium term. ...
Revealed: the Romanian site where Louis Vuitton makes its Italian shoes image
Source : Guardian [Read Article] Saturday 17th of June 2017 08:00:33 AM
....4bn (£3. 45bn) last year on marketing its portfolio of top labels, which range from Moet & Chandon champagne to Givenchy, TAG Heuer and Louis Vuitton shoes, adorned with the LV logo that is a global badge of wealth. ...
Uber silent on CEO’s future as it adopts Holder proposals image
Source : Guardian [Read Article] Monday 12th of June 2017 07:04:16 AM
.... He said his “beliefs and approach to leadership” were “inconsistent” with those of the company. In addition to firing 20 employees, Uber said on Tuesday it was hiring an Apple marketing executive, Bozoma Saint John, to help improve its tarnished brand. ...
Criminal gang arrested for selling Apple users' private data in China image
.... A co-ordinated effort, following months of investigation and involving police across the Guangdong, Jiangsu, Zhejiang, and Fujian provinces, saw the 22 suspects apprehended, their “criminal tools” confiscated and their online network dismantled. The suspects worked in direct marketing and outsourcing for Apple in China, and allegedly charged between 10 yuan (£1. ...
Could growth hacking be the low-cost key to business success? image
Source : Guardian [Read Article] Thursday 8th of June 2017 06:00:19 AM
....Hackers push the boundaries and experiment extensively in the search of an approach that yields the best results. For smaller businesses, the main focus is on marketing tools, such as search engine optimisation (SEO), social media and email marketing, but for giants like Facebook, Airbnb, Uber and Dropbox, the approach can touch every area of the business. ...
Man Utd overtake Real Madrid to top Forbes football rich list image
Source : BBC [Read Article] Wednesday 7th of June 2017 06:59:41 AM
....Real, who won the Champions League and Spanish title, had been top for the past four years but saw their value drop by 2% as United's went up by 11%. "Manchester United's return to the top spot is a testament to their powerful brand and marketing acumen," Forbes Media assistant managing editor Mike Ozanian said in a statement. ...
Walking away: when is it time to call it quits on your business? image
Source : Guardian [Read Article] Wednesday 7th of June 2017 06:00:50 AM
....“Our gross margins were actually quite good,” Elliott Brown says. “But the fashion industry is very [competitive] and you have to have quite deep marketing pockets. ...
Uber fires 20 staff after harassment investigation image
Source : BBC [Read Article] Tuesday 6th of June 2017 07:14:58 PM
.... Ms Hornsey is herself relatively new, starting at the company in January. Bozoma Saint John, a former marketing executive at Apple, is also joining Uber as chief brand officer. ...
HSBC cash sweetener aims to entice staff to new Birmingham HQ image
Source : Guardian [Read Article] Sunday 4th of June 2017 03:56:29 PM
....”. Simões, who took over as HSBC’s chief executive in 2015, said it had proven “trickier” than expected to convince some specialists, particularly in areas like marketing and communications, to make the move, which he described as “quite a big task still”. ...
WPP needs a big name to follow Sir Martin Sorrell image
Source : Guardian [Read Article] Sunday 4th of June 2017 06:00:16 AM
.... But surely that isn’t Bob the Banker’s plan?. Anybody who has listened to the marketing of the financial spread betting industry over the years will know that one of the great trumpeted advantages is that even retail punters can have a flutter on shares going down. ...
Mail makes gains (but not profits) in the battle to break America image
Source : Guardian [Read Article] Sunday 4th of June 2017 06:00:16 AM
.... That’s a mountain of money to climb before you hit the sunlit uplands, and it exposes one crucial difference as news organisations set out to conquer the globe. Some – say the New York Times and Washington Post – are marketing their American news and views with only a few local twists, because readers everywhere want to know what the core Post or Times says. ...
Splendid isolation? image
Source : BBC [Read Article] Sunday 4th of June 2017 12:02:19 AM
....A bird's eye view reveals that it is actually a peninsula, caused by an oxbow bend in the River Lea, shortly before it flows into the Thames. But before I go too far in pricking the balloon of the marketing team that invented the island concept, it is worth pointing out that whoever named the nearby Isle of Dogs had the same problem; that too is very definitely joined to the mainland. ...
From videos to vlogs image
Source : BBC [Read Article] Thursday 1st of June 2017 11:31:14 PM
....". A study by marketing platform MuseFind found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts. ...
Selling up or selling out? image
Source : BBC [Read Article] Wednesday 31st of May 2017 11:18:14 PM
....But is such criticism fair, and why do small businesses sell up in the first place?. Mark Ritson, a professor of marketing at Melbourne Business School, says most consumers are "completely ignorant" about who owns their favourite brands. ...
Firms warned to prepare for tougher EU data protection rules image
Source : BBC [Read Article] Wednesday 31st of May 2017 11:02:50 PM
....Penalties issued by the UK Information Commissioner's Office in 2016 included a record £400,000 fine for telecoms firm TalkTalk over security failings that allowed a cyber attacker to access customer data "with ease". In 2015 the online pharmacy Pharmacy 2U was also told to pay £130,000 after it sold details of more than 20,000 customers to marketing companies without their consent. ...
Labour plans inheritance tax raid: Jeremy Corbyn sets his sights on YOUR inheritance image
....The surge in the FTSE 100, which recently burst through 7500 for the first time, has also boosted the over 50s by driving up the value of their pensions and stocks and shares Isas. Christopher Jones, sales and marketing director of Kings Court Trust, said the older generation has benefited from generous pension schemes, higher interest rates and more affordable housing: "This meant they could get on the property ladder at a younger age and benefit from the subsequent price rises. ...
Juice wars image
Source : BBC [Read Article] Tuesday 30th of May 2017 11:33:15 PM
.... . For each box of oranges they produce this season, farmers will pay six cents (of a Brazilian real) towards a UK and US marketing campaign promoting the virtues of their produce abroad. ...
Urinating dog joins Wall Street statue row image
Source : BBC [Read Article] Tuesday 30th of May 2017 05:26:11 PM
....But the pug's brief appearance generated a large and occasionally heated debate on social media. Some felt that the urinating pug was offensive, delivering an anti-feminist message - while others agreed with the artist that Fearless Girl was not art, but a marketing ploy. ...
Ryanair expects lower fares but reports record profits image
Source : BBC [Read Article] Tuesday 30th of May 2017 06:08:03 AM
....Ryanair, which campaigned for Britain to remain in the EU, said a "hard Brexit" - in which the UK leaves the EU without a trade deal - was a significant risk as it could disrupt UK-EU flights. Kenny Jacobs, Ryanair's chief marketing officer, told BBC Radio 4's Today programme there had been no clarity from the government. ...
Back to work image
Source : BBC [Read Article] Sunday 28th of May 2017 11:09:28 PM
.... . Formerly a high-level marketing executive for Diageo, Julianne took a four-year career break when her children were born before retraining as a psychologist. ...
Millennial ‘influencers’ who are the new stars of web advertising image
Source : Guardian [Read Article] Saturday 27th of May 2017 11:05:41 PM
....8 million followers that read: “Thank you sooooo much @diormakeup for treating me like a princess!!”. In just a few years, the power of blogs and platforms such as Instagram has created a new marketing genre that has seen brands investing heavily in collaborations with the big names in the online space. ...
Serious Fraud Office warns of £120m pension scam image
Source : Guardian [Read Article] Saturday 27th of May 2017 06:00:20 AM
....It’s all been quite frustrating for the Self Storage Association UK, which describes itself as the main trade body for the industry. Its boss Rennie Schafer says investment companies have been aggressively marketing these unregulated schemes to small investors “who are less informed of their perils,” adding: “The idea of breaking it up into little pieces and selling it off is not how self-storage works. ...
Walkers Crisps Gary Lineker campaign suffers Twitter sabotage image
Source : BBC [Read Article] Thursday 25th of May 2017 04:50:34 PM
....You might have thought that big brands would have learned their lesson by now - even the best ideas can get away from you when social media users get their hands on them. And Walkers Crisps' marketing managers have found that out the hard way. ...
Ansell offloads condom division for $600m image
Source : BBC [Read Article] Thursday 25th of May 2017 10:08:57 AM
....The deal will allow Ansell to focus on its industrial and medical rubber products. Ansell chief executive Magnus Nicolin said: "It is our only consumer business, it is the only business where we're not number one in the world, it is a business with a dramatically different go-to-market in terms of marketing spend. ...
Debit cards set to overtake cash as most frequently used payment method in UK image
Source : Daily Express [Read Article] Thursday 25th of May 2017 12:00:00 AM
....The range of places where contactless payments are accepted includes Aldi, Barnardo's, Greggs, McDonald's, the M6 Toll, London Buses, London Tubes and the Post Office. James Frost, UK chief marketing officer of payments processor Worldpay, said: "Contactless cards have paved the way for rapid adoption of mobile payment systems. ...
Google plans to track credit card spending image
Source : BBC [Read Article] Wednesday 24th of May 2017 12:13:45 PM
....Critics said it represented another blow to privacy. Google announced the new product in a blogpost, saying: "For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel - all in one place. ...
M&S profits dive by nearly two-thirds as clothing sales slide image
Source : Guardian [Read Article] Wednesday 24th of May 2017 06:59:23 AM
.... “We don’t need another buyer,” he said. “The business is not just about picking knitwear, it’s running the buying departments, sourcing operations, logistics and marketing . ...
Doing it my way image
Source : BBC [Read Article] Monday 22nd of May 2017 11:29:21 PM
Dough kidding image
Source : BBC [Read Article] Sunday 21st of May 2017 11:10:46 PM
....To help run the business Mr Masuko relies on his wife Sanae, whom he met when they both worked for the same Japanese investment fund. While Mr Masuko has the chief executive role, Sanae looks after staffing matters and marketing. ...
Fair shares? image
Source : BBC [Read Article] Sunday 21st of May 2017 12:04:00 AM
....She says she would have welcomed the opportunity to stay at home until her son started school. Instead she ended up taking just a year off from her digital marketing career amid pressure from her employer and relatives. ...
Peppa Pig owner Entertainment One announces new series image
Source : BBC [Read Article] Friday 19th of May 2017 08:10:31 AM
....Darren Throop, chief executive of Entertainment One, said: "Peppa Pig's global appeal continues apace as we bring new content to audiences across the world. "With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long-term success of this global pre-school phenomenon. ...
Anything to declare? image
Source : BBC [Read Article] Wednesday 17th of May 2017 11:01:47 PM
....To remove the risk of illegal or counterfeit products being transported both Ouibring and Worldcraze only allow users to buy and collect new products from legitimate shops. Worldcraze's chief marketing officer Constance Claviez Homberg says: "Our users can't buy illegal products because they are buying products directly in shops. ...
Ikea to create 1,300 new UK jobs image
Source : BBC [Read Article] Wednesday 17th of May 2017 03:17:59 PM
....". The firm said it would be recruiting managers and restaurant workers, as well as customer relations, sales, interior design, IT, sustainability and marketing personnel. ...
KitKat foiled again in attempt to trademark four-fingered bar's shape image
Source : Guardian [Read Article] Wednesday 17th of May 2017 09:31:17 AM
....”. The judges also noted that the chocolate bar’s shape had not been central to its marketing in recent years: “It has nothing, therefore, to do with the informed choices that consumers make between similar products. ...
M&S puts faith in fluted sleeves as womenswear comes out fighting image
Source : Guardian [Read Article] Tuesday 16th of May 2017 05:23:05 PM
....Will knickers or canapes win the battle for the soul of Marks & Spencer, or can the pink coats fight off a landgrab by prawn sandwiches to remain at the heart of the country’s most iconic high street store?. Recent trophy boardroom appointments and a new marketing campaign have contrasted with imminent store closures, and whisperings of further disappointing sales figures on the horizon as the brand continues to shift its focus from clothes to food. ...
Samsung Pay launches in UK to take on Apple Pay and Google Android Pay image
....Other purchases through Samsung Pay have to be authenticated before being made with a fingerprint, iris scan or pin, while Samsung Pay in the UK is only based on the contactless payment system and cannot use the magnetic stripe as it can in the US and other places. The availability of Samsung Pay, plus the expected marketing drive by the South Korean firm, could help the adoption of mobile payments, despite it being limited to Galaxy S8, S7 and S6 variants and only with Visa and Mastercard cards provided by Santander, Nationwide and MBNA at launch. ...

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