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Socially Most Trending News

. A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube. ... [Read full article on Guardian ]
Friday 17th of March 2017 03:08:24 PM
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.... Experts estimate this could have been worth £250,000 to extremists. Brittin will be among the first people to address delegates on Monday when speakers will also include Unilever’s chief marketing officer, Keith Weed. ... [Read full article on Guardian ]
Sunday 19th of March 2017 03:24:45 PM
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. Taxi hailing app Uber has been thrust deeper into turmoil with the departure of company president Jeff Jones, a marketing expert hired to help bolster its reputation. ... [Read full article on Guardian ]
Sunday 19th of March 2017 11:27:43 PM
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.... He had been performing some of those COO responsibilities. Jones joined Uber in September from US retailer Target, where he was chief marketing officer. ... [Read full article on Guardian ]
Monday 20th of March 2017 09:15:56 AM
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.... “Google should ensure that content is quarantined until properly categorised,” Smith said. Dan Brooke, Channel 4’s chief marketing and communications officer, said the company was “extremely concerned” about its advertising being put alongside offensive material on YouTube. ... [Read full article on Guardian ]
Friday 17th of March 2017 08:21:31 AM
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....The ruling has been branded "profoundly nerdy" by Quartz, while the Guardian says it "will delight grammar nerds and Oxford comma enthusiasts anywhere". Well, Maine's law says the following activities do not qualify for overtime pay: "The canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of: (1) Agricultural produce; (2) Meat and fish products; and (3) Perishable foods. ... [Read full article on BBC ]
Friday 17th of March 2017 09:44:01 AM
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....The supermarket chain Asda has withdrawn a range of slimming meals after a disagreement with weight loss organisation Slimming World. Asda launched a range of 12 meals this year, marketing them as counting as "free" foods under Slimming World's categorisation. ... [Read full article on BBC ]
Monday 20th of March 2017 11:10:47 AM
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....Nor does the generation of jobs for refugees depend entirely, or even primarily, on manufacturing firms opening new factories in the havens. All the main haven countries for Syrians are already middle-income economies, with many firms, international and domestic, producing goods that can be supplied to global marketing chains. ... [Read full article on Guardian ]
Wednesday 22nd of March 2017 06:00:27 AM
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....BT and Sky said they were reviewing their relationship with Google. Unilever’s chief marketing officer, Keith Weed, who was speaking alongside Brittin at the Advertising Week Europe seminar, said the consumer goods company has not pulled its adverts from Google and had not yet been affected. ... [Read full article on Guardian ]
Monday 20th of March 2017 12:23:08 PM
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....But Channel 4 has questioned whether YouTube remains a "safe environment" for advertisers, saying it had removed all its promotions with immediate effect. "We are extremely concerned about Channel 4 advertising being placed alongside highly offensive material on YouTube," said Dan Brooke, the broadcaster's chief marketing and communications officer. ... [Read full article on BBC ]
Friday 17th of March 2017 11:15:21 AM
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....The issue comes down to cost - and how much more brand owners are prepared to advertise and how much we as consumers are prepared to pay for those products. "We all want the cheapest [advertising]," says Unilever's chief marketing officer Keith Weed, "but it comes at a cost. ... [Read full article on BBC ]
Tuesday 21st of March 2017 12:07:48 AM
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...."We remain clear on our priorities going forward. We will continue to focus on improving the company's product, marketing, services, stores and cost control. ... [Read full article on BBC ]
Thursday 23rd of March 2017 07:24:09 AM
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.... This was later found to be unlawful. These companies present themselves, via their impressive marketing machines, as “platforms”, linking customers with independent businesses. ... [Read full article on Guardian ]
Wednesday 22nd of March 2017 09:00:30 AM
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....I enjoy my job and I’m good at it, but I’m looking to get out of ad-land, hopefully to do something that makes life better for others. I have considered marketing within the charity sector or political comms, but I think perhaps I’m missing something else. ... [Read full article on Guardian ]
Monday 20th of March 2017 07:00:30 AM
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....“While my employer said that I could take the leave, they would not pay me the statutory maternity pay, saying I would have to go unpaid … so I went back to work once my paternity leave came to an end,” he said. David, a marketing manager for an engineering company said: “Although my request for flexible working was granted, I often feel as though management are trying to catch me out and flippant remarks about my being a part-timer are commonplace. ... [Read full article on Guardian ]
Wednesday 22nd of March 2017 06:23:33 PM
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Latest Finance News related to Marketing

Next sees first annual profit fall in eight years image
Source : BBC [Read Article] Thursday 23rd of March 2017 07:24:09 AM
...."We remain clear on our priorities going forward. We will continue to focus on improving the company's product, marketing, services, stores and cost control. ...
Call to give fathers allocated leave to improve uptake image
Source : Guardian [Read Article] Wednesday 22nd of March 2017 06:23:33 PM
....“While my employer said that I could take the leave, they would not pay me the statutory maternity pay, saying I would have to go unpaid … so I went back to work once my paternity leave came to an end,” he said. David, a marketing manager for an engineering company said: “Although my request for flexible working was granted, I often feel as though management are trying to catch me out and flippant remarks about my being a part-timer are commonplace. ...
What everyone assumes about rights in the gig economy is wrong | Jason Moyer-Lee image
.... This was later found to be unlawful. These companies present themselves, via their impressive marketing machines, as “platforms”, linking customers with independent businesses. ...
Advertising control image
Source : BBC [Read Article] Tuesday 21st of March 2017 12:07:48 AM
....The issue comes down to cost - and how much more brand owners are prepared to advertise and how much we as consumers are prepared to pay for those products. "We all want the cheapest [advertising]," says Unilever's chief marketing officer Keith Weed, "but it comes at a cost. ...
Head of Google Europe apologises over ads on extremist content image
Source : Guardian [Read Article] Monday 20th of March 2017 12:23:08 PM
....BT and Sky said they were reviewing their relationship with Google. Unilever’s chief marketing officer, Keith Weed, who was speaking alongside Brittin at the Advertising Week Europe seminar, said the consumer goods company has not pulled its adverts from Google and had not yet been affected. ...
Asda withdraws Slimzone meals amid row with Slimming World image
Source : BBC [Read Article] Monday 20th of March 2017 11:10:47 AM
....The supermarket chain Asda has withdrawn a range of slimming meals after a disagreement with weight loss organisation Slimming World. Asda launched a range of 12 meals this year, marketing them as counting as "free" foods under Slimming World's categorisation. ...
Uber president quits firm saying its values are 'inconsistent' with his image
.... He had been performing some of those COO responsibilities. Jones joined Uber in September from US retailer Target, where he was chief marketing officer. ...
How can I leave my job in ad-land and use my skills to do good? image
Source : Guardian [Read Article] Monday 20th of March 2017 07:00:30 AM
....I enjoy my job and I’m good at it, but I’m looking to get out of ad-land, hopefully to do something that makes life better for others. I have considered marketing within the charity sector or political comms, but I think perhaps I’m missing something else. ...
Uber faces further turmoil as company president Jeff Jones quits image
Source : Guardian [Read Article] Sunday 19th of March 2017 11:27:43 PM
. Taxi hailing app Uber has been thrust deeper into turmoil with the departure of company president Jeff Jones, a marketing expert hired to help bolster its reputation. ...
Google braces for questions as more big-name firms pull adverts image
Source : Guardian [Read Article] Sunday 19th of March 2017 03:24:45 PM
.... Experts estimate this could have been worth £250,000 to extremists. Brittin will be among the first people to address delegates on Monday when speakers will also include Unilever’s chief marketing officer, Keith Weed. ...
French advertising giant pulls out of Google and YouTube image
Source : Guardian [Read Article] Friday 17th of March 2017 03:08:24 PM
. A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube. ...
YouTube: UK government suspends ads amid extremism concerns image
Source : BBC [Read Article] Friday 17th of March 2017 11:15:21 AM
....But Channel 4 has questioned whether YouTube remains a "safe environment" for advertisers, saying it had removed all its promotions with immediate effect. "We are extremely concerned about Channel 4 advertising being placed alongside highly offensive material on YouTube," said Dan Brooke, the broadcaster's chief marketing and communications officer. ...
Comma comeuppance: When rogue punctuation proves costly image
Source : BBC [Read Article] Friday 17th of March 2017 09:44:01 AM
....The ruling has been branded "profoundly nerdy" by Quartz, while the Guardian says it "will delight grammar nerds and Oxford comma enthusiasts anywhere". Well, Maine's law says the following activities do not qualify for overtime pay: "The canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of: (1) Agricultural produce; (2) Meat and fish products; and (3) Perishable foods. ...
Google summoned   by ministers as government pulls ads over extremist content image
.... “Google should ensure that content is quarantined until properly categorised,” Smith said. Dan Brooke, Channel 4’s chief marketing and communications officer, said the company was “extremely concerned” about its advertising being put alongside offensive material on YouTube. ...
Channel 4 chief executive David Abraham to stand down image
Source : Guardian [Read Article] Tuesday 14th of March 2017 03:30:33 PM
....”. Internal candidates likely to throw their hat in the ring include the chief creative officer Jay Hunt, chief marketing and communications officer Dan Brooke and sales chief Jonathan Allan. ...
'Invisible epidemic' image
Source : BBC [Read Article] Tuesday 14th of March 2017 12:03:19 AM
....The app is prescribed to patients via their doctors and enables patients to monitor their eyesight from the comfort of their own homes. "Our goal is to reduce vision blindness by actively monitoring the patient's home vision test results and alerting the patient's licensed eye-care doctor of any significant vision function change," says myVisionTrack chief marketing officer George Mavro. ...
Whose round is it? image
Source : BBC [Read Article] Tuesday 14th of March 2017 12:02:53 AM
....Elsewhere, the process is getting a more technological revamp. For the team at marketing agency No Brainer, a tea round app is solving brew-based arguments by letting an algorithm select whose turn it is at random. ...
Five minute guide to getting the most form home sale image
Source : Daily Express [Read Article] Sunday 12th of March 2017 01:48:00 PM
. There is plenty to think about before marketing your property, such as finding a good estate agent and making your home look spick-and-span. ...
The farming revolution that aims to bring free-range milk to Britain image
Source : Guardian [Read Article] Sunday 12th of March 2017 12:05:09 AM
....Indeed, for the Go Vegan World group, which recently extended an eye-catching advertising campaign against the dairy industry in Ireland and the UK, no amount of free-range labelling can mask the injustice of dairy. “The concept of free range is a marketing ploy designed by a dying industry in an attempt to assuage the conscience of the public,” says the campaign’s Sandra Higgins. ...
Brexit and Bochum haunt Vauxhall in the new battle for Ellesmere Port image
Source : Guardian [Read Article] Saturday 11th of March 2017 04:00:38 PM
....7bn on an annual basis. It said most of this would come from “synergies” – eliminating duplication in head-office functions such as marketing. ...
Replacing EU hospitality workers after Brexit 'will take 10 years' image
Source : Guardian [Read Article] Saturday 11th of March 2017 08:00:29 AM
....In the meantime, she says Britain has to have continued access to a low-skilled EU workforce otherwise businesses face bankruptcy. Kathy Dyball, head of marketing at the hospitality job site Caterer. ...
‘Think of it as an utterly invaluable learning experience’ – our work expert responds image
....With savings almost exhausted I am in a make-or-break situation of whether to struggle on or fold the business and look for permanent paid employment. I have a wealth of experience in retail, information technology, finance and marketing, as well as all the knowledge I have gained from setting up and running a business (even if not a particularly successful one) – but how do I account for the past four years on a CV or job application?. ...
May defends 'fair' National Insurance rise amid criticism image
Source : BBC [Read Article] Thursday 9th of March 2017 08:28:31 PM
.... . "But while Class 4 contributions are profit related and therefore 'fairer', this was I suspect not the reason for the change but a post-decision marketing strap line. ...
Sir Martin Sorrell's £42m payout takes earnings to £210m in five years image
. The scale of pay deals on offer in FTSE 100 boardrooms has been illustrated by the latest payout to Sir Martin Sorrell, who was awarded more than £40m in 2016 taking the total payout to the chief executive of marketing and advertising company WPP in the past five years to more than £200m. ...
Lego misses out on top toy maker slot image
Source : BBC [Read Article] Thursday 9th of March 2017 12:51:17 PM
....02bn in sales last year. Lego's sales were strong in the UK and other European markets last year, but were flat in the US despite a significant increase in marketing. ...
What are the UK's highest paid apprenticeships of 2017? image
Source : Guardian [Read Article] Thursday 9th of March 2017 09:42:43 AM
....Requirements: five GCSEs, including maths and English, at grade C or above, and three A-levels at grade C. A variety of marketing and social media companies offer apprenticeship schemes aimed at school leavers. ...
Uber stops using Greyball 'secret program' to dodge regulators image
Source : BBC [Read Article] Thursday 9th of March 2017 05:21:32 AM
...."We are expressly prohibiting its use to target action by local regulators going forward," said Uber's chief security officer Joe Sullivan. He said the same technology had also been used for many other purposes, including for marketing promotions and deterring Uber riders using the app in violation of the company's term of service. ...
Horses for courses image
Source : BBC [Read Article] Thursday 9th of March 2017 12:54:11 AM
....". At Liverpool University the horseracing MBA includes the study of marketing, sponsorship, the media, sports law, regulation, and horse welfare, explains the head of the course, Neil Coster. ...
How to save WH Smith from its 'godawful uniformity' image
Source : Guardian [Read Article] Tuesday 7th of March 2017 04:52:17 PM
....”. “Waterstones is very inspirational – it has coffee shops, events, readings,” says Heiner Evanschitzky, professor of marketing and a director at the Aston Centre for Retail Insights. ...
BT denies squeezing customers after paying £1.2bn for Champions League image
....After submitting its bid last week, Gavin Patterson, the BT chief executive, complained about the inflation of sports rights in the UK market. Guy-Laurent Epstein, the marketing director at Uefa, said: “BT have delivered strong audiences in the UK and we are excited about their future plans for the use of social media which will engage a growing fan base that consumes sport in different ways. ...
Red hot image
Source : BBC [Read Article] Monday 6th of March 2017 12:04:06 AM
....Mr Wang says that from the beginning the intention was to let the product speak for itself, and build up sales thanks to customer recommendations rather than pay for advertising. He describes this as the "build a better mousetrap, and the world will beat a path to your door" marketing strategy. ...
Has wearable tech had its day? image
Source : BBC [Read Article] Sunday 5th of March 2017 01:47:11 AM
.... . Theo Axford, senior product marketing manager at Garmin UK, told the BBC that while the market had become "very competitive" the firm had not experienced declining sales. ...
Sorrell: companies that offend good governance tend to perform better image
....”. Sorrell made the comments as WPP, the world’s largest marketing services group, said that it was lowering its growth forecast for this year below City expectations as advertisers remain jittery in the face of market uncertainty, following the election of Donald Trump as US president and the UK’s vote to leave the EU. ...
How can I explain that my startup firm fails to put food on the table? image
....With savings almost exhausted, I’m in a make-or-break situation of whether to struggle on, or fold the business and look for permanent paid employment again. I have a wealth of experience in retail, information technology, finance and marketing, but how do I account for the past four years on a CV or job application?. ...
Love on the line? image
Source : BBC [Read Article] Friday 3rd of March 2017 12:03:50 AM
...."They definitely have systems in place. However, if revealed, they can easily be mirrored by competitors," says Tom Bourlet, a former digital marketing consultant at a dating website. ...
Jimmy Choo revenues boosted by menswear range image
Source : BBC [Read Article] Thursday 2nd of March 2017 09:15:36 AM
....". She said, Jimmy Choo's strong British heritage had struck a chord with consumers in Asia, unlike some other luxury players, but the greatest concern was in the tough US market where it needed to develop more innovative marketing. ...
'It's getting tougher' image
Source : BBC [Read Article] Thursday 2nd of March 2017 12:17:26 AM
.... . Among them are childcare centre administrators, tax accountants, architects, anaesthetists, motorcycle mechanics and gas fitters, while the most commonly recruited employees are cooks, cafe managers and marketing specialists. ...
Liverpool FC in the red after spending big on players image
Source : BBC [Read Article] Wednesday 1st of March 2017 11:24:10 AM
....It has hired Peter Moore, chief competition officer at gaming firm Electronic Arts, to take over as chief executive in June. The club hopes the 61-year-old - an avid Liverpool fan - can draw on his marketing expertise to boost commercial income. ...
Vietnam's 'bikini airline' Vietjet takes off in public listing image
Source : BBC [Read Article] Tuesday 28th of February 2017 09:22:34 AM
.... . "They've been clever about their marketing," says Mr Waldron. ...
Middle-aged dog walkers to lead Mountain Warehouse across US image
Source : Guardian [Read Article] Monday 27th of February 2017 09:35:52 AM
....Mountain Warehouse has been growing at more than 20% a year, with sales expected to exceed £200m this year, as it expands at home and tackles the foothills of vast new markets such as the USA and Canada. Neale sees a gap for utilitarian fleeces and rucksacks that don’t break the bank in a market where big marketing budgets are deployed to convince shoppers to shell out for hi-tech performance fabrics with names like “Windwall” and “Aquaguard”. ...
Nokia 3310 mobile phone resurrected at MWC 2017 image
Source : BBC [Read Article] Sunday 26th of February 2017 04:30:03 PM
....Hence the decision to remind us of Nokia's glorious past, where everyone seemed to have a phone with that familiar ringtone and nobody was asking to borrow a charger to get them through the day. A stroke of marketing genius then - but a risky strategy. ...
‘Part-time is unfairly interpreted as lack of commitment’ – our work expert responds image
.... Consequently I was fixated on stability and survival, even though that meant relegating my real love, writing, to a hobby. As a result I’ve done well, and at the age of 27 became head of marketing at a mid-size company. ...
'The pips are squeaking!' image
Source : BBC [Read Article] Friday 24th of February 2017 09:44:16 PM
....In the new system business properties rated at up to £12,000 pay zero rates (the threshold used to be £6,000). It's good news for a shop that runs on passion and niche marketing. ...
Setting sums: Paul Weller looks to crowdfund his clothing collection image
Source : Guardian [Read Article] Friday 24th of February 2017 04:36:01 PM
....Real Stars Are Rare’s is only sold online, or in Bickley’s shop. But Weller and Bickley now plan to sell 17% of the business for £400,000 to hire a design team, expand the range and spend on marketing. ...
Comparethemarket ads lead way as online firms become top TV spenders image
Source : Guardian [Read Article] Thursday 23rd of February 2017 07:01:00 AM
.... The three companies spent only a relatively small £15m on TV ads between them. “For online brands in particular, which usually have little or no physical presence, TV’s ability to create emotional connections with large audiences is vital,” said Lindsey Clay, chief executive of TV marketing body Thinkbox, which published the research. ...
O2 in £125m deal to keep naming rights to former Millennium Dome image
Source : Guardian [Read Article] Thursday 23rd of February 2017 06:31:06 AM
.... The number of tickets to be made available each year has not been disclosed. “Our loyalty programme is about unforgettable live experiences and memories,” said Nina Bibby, chief marketing officer at O2 UK. ...
Doing the legwork image
Source : BBC [Read Article] Thursday 23rd of February 2017 12:55:41 AM
...."With running, a lot of people think it's something that's just about you and yourself, and that's it, but that's not actually the case," says Renan Keraudran. The 28-year-old Frenchman works in marketing, and often travels overseas. ...
Six auction sites' ads banned over misleading savings claims image
Source : Guardian [Read Article] Wednesday 22nd of February 2017 07:00:27 AM
....The savings that customers could make compared with recommended retail prices were not backed by sufficient evidence, the ASA said. It also admonished MadBid for advertorials that appeared to be editorial written by a journalist when they were in fact company marketing material. ...
A London penthouse for £60,000. No, not to buy – that's the weekly rent image
Source : Guardian [Read Article] Saturday 18th of February 2017 09:00:35 AM
.... Another three Rollers were waiting under cover in the building’s dedicated garage. The penthouse is a favourite of celebrities and Middle Eastern royalty, according to the agents marketing it. ...
A new Isa is offering tax-free returns of 12% – so what’s the catch? image
Source : Guardian [Read Article] Saturday 18th of February 2017 07:00:33 AM
.... Another player, Landbay, says it is launching its offering “very soon”. Other firms that have been fully authorised but don’t appear to be marketing Isas yet include Folk2Folk, Peer Funding Limited, Crowd for Angels, British Pearl, Crowdstacker, Octopus Choice and CapitalStackers. ...
I'm looking for a marketing job but my heart's not in it image
Source : Guardian [Read Article] Friday 17th of February 2017 07:00:03 AM
.... Consequently, I was fixated on stability and survival, even though that meant relegating my real love – writing – to a hobby. I’ve done well as a result and at the age of 27 became head of the marketing department at a mid-sized company. ...
Automated holidays: how AI is affecting the travel industry image
Source : Guardian [Read Article] Friday 17th of February 2017 06:00:02 AM
....More investment in AI is a business necessity for hotels, according to Tim Gunstone, managing director of EyeforTravel, who recently spoke [pdf] on the issue at an industry conference. “The cost of search marketing [paid by hotels to online travel agents for sales made] has gone up,” he says. ...
Out with the old, in with the nude: Playboy brings back naked women image
Source : Guardian [Read Article] Monday 13th of February 2017 10:08:03 PM
....”. Using the marketing headline “Naked is normal”, Hefner called the return of naked women a “remarkably special moment personally and professionally”. ...
Paris steps up drive to woo London bankers uprooted by Brexit image
Source : Guardian [Read Article] Monday 6th of February 2017 04:04:18 PM
....Paris is targeting the “tens of thousands” of bankers its hopes will be driven out of London by Brexit, dangling the promise of tax breaks and flexible redundancy rules to complement the French capital’s cultural charms. In one of the most aggressive marketing initiatives yet, a delegation of political and business leaders from France met representatives of about 80 banks and fund managers for a summit on Monday on the 37th floor of the Shard in central London. ...
Super Bowl ads trolling Trump: 'The world is more beautiful the more you accept' image
....#BoycottBudweiser also trended on Twitter, following an ad showing a dramatised account of the Anheuser-Busch co-founder’s journey to America from Germany in the 1800s. The company’s vice-president of marketing, Marcel Marcondes, said in a statement the video was not intended to be “political commentary”. ...
For Carney, wages are the only true window to the future image
Source : Guardian [Read Article] Sunday 5th of February 2017 07:00:07 AM
The high street is already under threat and now this... | Lucy Siegle image
Source : Guardian [Read Article] Sunday 5th of February 2017 12:05:44 AM
.... When, a couple of years ago, my husband and I opened a gallery-craft shop in a pretty harbour town in Devon, it was like the fulfilment of a dream. For those who don’t understand the appeal: when you have your own shop you get to do a bit of everything – branding, stock control, marketing and, in our case, representing the local producers and craftspeople who made our stock. ...
Are you a serious buyer? Estate agents can now ask you to pay up to prove it image
.... They put in an offer, which was accepted in June. But then the agent marketing the property, East Ham-based Property Link, said that to proceed they would have to pay a £900 “fee”. ...
Beware the call connection services that charge £3.60 a minute image
Source : Guardian [Read Article] Saturday 4th of February 2017 06:59:22 AM
.... Red Play Media is no stranger to controversy. In 2011-12 its marketing of premium rate numbers to contact a range of organisations and services, including NHS Direct, an HMRC bereavement helpline and special baby care units at hospitals among others, via PhoneNumber. ...
Tip of the iceberg: lettuce rationing broadens to broccoli and cabbage image
Source : Guardian [Read Article] Friday 3rd of February 2017 05:36:12 PM
....”. But there could be a silver lining says Vernon Mascarenhas, head of sales and marketing at First Choice Produce. ...
Amazon posts solid fourth quarter profit but shares dip over revenue image
Source : Guardian [Read Article] Thursday 2nd of February 2017 10:33:39 PM
....Amazon forecast a larger than expected drop in operating income for the current quarter as it continues to spend heavily on new warehouses and video content. The company is also increasing investment in marketing its Prime membership programme internationally and original video content. ...
Sports Direct's French Connection flutter looks like a fashion faux pas | Nils Pratley image
.... Nurofen, Durex condoms and the Scholl footwear brand fitted that bill. With baby milk, Reckitt would be up against the commanding marketing budgets of Nestlé and Danone. ...
Alarm bells ring over raids on pension pots image
Source : Daily Express [Read Article] Wednesday 1st of February 2017 12:01:00 AM
.... . “Fraudsters use a myriad methods to reach and trick their victims, including face-to-face contact, online marketing, texting, social media and email. ...
Plain packaging and graphic warnings will ‘crush’ craft drinks, says gin master image
.... “There are strong commercial sanctions for companies that break the rules and products can be removed from shelves,” she said. “Banning alcohol marketing or calling for plain packaging is not the answer and will only serve to damage Britain’s thriving creative industries. ...
Is equity release a good way to pay off your home loan? image
Source : Guardian [Read Article] Saturday 28th of January 2017 07:00:48 AM
.... Often this will take the form of cash given to younger family members to help towards a deposit, or to help with the cost of a wedding or university. “We are seeing a shift to people gifting an inheritance early because the child needs it now more than ever,” says Alice Watson, head of marketing for equity release at specialist firm Retirement Advantage. ...
Why is Tesco buying Budgens' owner – and will it affect shoppers? image
Source : Guardian [Read Article] Friday 27th of January 2017 02:12:27 PM
....Premier is the largest branded group with 3,358 outlets, while Londis has 1,903, Budgens has 150 and Family Shopper 52. Booker doesn’t own these stores – they are all independently run and owned – but it sells them a large proportion of their stock and assists with marketing, IT and a whole range of other services making for a close relationship. ...
Frankfurt prepares for Brexit bankers: 'Maybe our city will change them' image
Source : Guardian [Read Article] Friday 27th of January 2017 07:15:19 AM
.... The report predicts the German city will become “the clear European centre for financial market regulation and … the European centre for supranational risk management”. Frankfurt’s politicians and marketing board have been busy with a charm offensive, sending roadshows to London as well as setting up a walk-in information centre in the city for would-be movers. ...
Bernie Ecclestone, Sir Martin Sorrell and executives to reap $40m in F1 selloff image
....Liberty has already made an impact on F1 after just a few days of holding the keys. It has replaced Ecclestone with former 21st Century Fox president Chase Carey who has become F1’s chairman and chief executive whilst ex-ESPN marketing director Sean Bratches has been hired as commercial director. ...
High-density London: past, present and future image
Source : Guardian [Read Article] Sunday 22nd of January 2017 10:02:21 AM
.... The indispensable Municipal Dreams documents resistance to and disapproval of the scheme, and the borough’s insistence that it needed to almost double the London County Council’s density limits of 136 people per acre if it was to rehouse everyone who’d lived in the old terraced streets they had cleared. When conceived in 1963 by the old municipal borough of Chelsea, its Tory champions proclaimed that the World’s End would provide “village-style living in the heart of London” - a charming irony given that identical marketing-speak for private developments so scandalises today’s anti-gentrification protesters. ...
Amazon and Google fight crucial battle over voice recognition image
Source : Guardian [Read Article] Sunday 22nd of January 2017 07:03:00 AM
....Indeed, where are Apple and Microsoft, which also have their own voice-driven assistants in the form of Siri and Cortana? Although both can be used in the home – Siri on the iPhone or iPad, and to play content on the Apple TV set-top box, and Cortana on the Xbox games console – neither seems to be intent on the “home assistant” market. Phil Schiller, Apple’s vice-president of marketing, seemed to suggest recently that Apple wouldn’t follow Amazon and Google into offering a voice-only device: “Having my iPhone with me as the thing I speak to is better than something stuck in my kitchen or on a wall somewhere. ...
'Of the very greatest gravity’: key quotes from the Rolls-Royce bribery scandal image
....Extract from statement of facts on the case, which was put to court by Serious Fraud Office and the company. “In 1999 RR [Rolls-Royce] issued its first written policy governing the use of intermediaries, administered by MS [marketing services division]. ...
Brexit jitters mean less junk mail (and less money for the Royal Mail) image
Source : Guardian [Read Article] Thursday 19th of January 2017 03:20:30 PM
....“We are seeing the impact of overall business uncertainty in the UK on letter volumes, in particular advertising and business letters,” the company said in a statement which sent its shares down by more than 5%. Royal Mail warned in November that it had experienced a drop-off in marketing business – better known as junk mail – both before and after the EU referendum, as firms reined in spending. ...
Chinese company Alibaba signs deal to be major sponsor of Olympic Games image
Source : Guardian [Read Article] Thursday 19th of January 2017 01:41:33 PM
.... While neither the IOC nor Alibaba would comment on the sums involved, informed analysts told the Guardian that it could ultimately add over $1bn to the IOC’s coffers by the time it concludes in 11 years’ time. Michael Payne, who was director of marketing and television for the IOC for 20 years and spent a year working with the IOC and Alibaba on the deal, said he believed that it was the most “groundbreaking strategic partnership that the IOC has yet entered into”. ...
New BT service could end nuisance phone calls image
Source : Guardian [Read Article] Monday 16th of January 2017 09:41:56 AM
....Nuisance calls could largely be eradicated under a new BT service that allows phone users to block firms making the calls, which other telecom firms are expected to follow. Many smartphones already allow users to block numbers after receiving unwanted marketing calls. ...
Swedish supermarkets replace sticky labels with laser marking image
Source : Guardian [Read Article] Monday 16th of January 2017 05:00:14 AM
....”. Laser Food’s technology has been around for several years but has previously been used for marketing or branding, without being explicitly linked to sustainability. ...

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