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.... “Failure to adapt to multichannel retail will mean more household names disappearing from the high street. That isn’t just a UK trend, the US and Europe have also seen long-established brands fail to make the most of their multichannel offerings and suffer as a result. ... [Read full article on Guardian ]
Saturday 22nd of July 2017 03:00:41 PM
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Latest Finance News related to Established Brand

Burgers and birdwatching? UK retail fights to make shopping a big day out image
.... “Failure to adapt to multichannel retail will mean more household names disappearing from the high street. That isn’t just a UK trend, the US and Europe have also seen long-established brands fail to make the most of their multichannel offerings and suffer as a result. ...
Weetabix sold to US firm after breakfast cereal fails to catch on in China image
.... While it has some overseas manufacturing plants, all of the wheat that goes into Weetabix biscuits is grown within 50 miles of its base in Burton Latimer. The deal is expected to complete in the third quarter of 2017 and gives Post access to the UK market through an established brand, as well as an opportunity to find new markets for its own brands, including protein shakes and bars. ...
In the rough image
Source : BBC [Read Article] Tuesday 23rd of August 2016 11:03:08 PM
....Declining participation numbers in the game's biggest market means that other sports such as athletics and basketball offer more attractive opportunities for sales growth. As general sports goods providers covering a plethora of sports, Nike and Adidas were also latecomers to what is a specialised field - one already occupied by established brands such as Ping and Titleist. ...
Japan's Silicon Valley? Osaka hopes hi-tech startups will reverse economic woes image
.... In fact, none of the startups that began life at Knowledge Capital has yet graduated to a full retail shop, perhaps because the project only began in 2013. In the meantime, the storefronts have been snapped up by established brands like Coca-Cola and Mercedes-Benz happy to find spaces where they can try something new. ...
Will not criticising make you a better boss? image
Source : BBC [Read Article] Tuesday 9th of February 2016 12:05:34 AM
....Filipa Neto, co-founder of Chic by Choice, an online marketplace start-up which rents out designer dresses, enabling people to hire rather than buy them, has experienced exactly this problem, but with people outside the business. As a 25-year-old boss of the start-up she says it has been hard to persuade more well-known designers and established brands to join her database of suppliers. ...
'Facial scans that can calculate risk': new tools that will transform your finances image
.... Payments, banking, pensions and investments are being shaken up by the “geek squad”. Old, established brands such as Aviva now have spin-offs called things like Digital Garage, and last year the regulator received 39 requests for help from companies wanting to set up computerised financial advice systems, otherwise known as “robo-advisers”. ...
UK's 'gin renaissance' continues with sales set to top £1bn for first time image
....Such is the success of supermarket sourcing that a recent Which? guide found that budget gins – some selling at less than a tenner a bottle – trounced their more expensive and established rivals in a consumer taste test. Drinks experts from the consumer group rated 12 standard-range gins and gave Morrisons, Lidl and Waitrose higher marks than established brands Greenall’s and Beefeater, while the market leader, Gordon’s – which accounts for half of all gin sales in the UK – trailed behind in ninth position. ...
Online revolution could put paid to the shopping scrum image
Source : Telegraph [Read Article] Saturday 28th of November 2015 05:04:46 PM
.... Third, things never work out quite how you expect. When the internet grabbed investors’ attention 15 years ago, we all believed the disruption would be bad news for established brands and an unprecedented opportunity for challengers. ...
Are pop-up shops high street heroes – or just a temporary fix? image
Source : Guardian [Read Article] Thursday 5th of November 2015 12:00:26 PM
....”. It is pop-ups’ ability to react to rapidly changing consumer trends that gives them the edge over more established brands on the high street. ...
Beer titans opt to merge as trend for smaller craft brews comes to a head image
Source : Guardian [Read Article] Saturday 17th of October 2015 03:00:04 PM
....Yet that same week had seen the creation of “Megabrew”, the industry nickname for a company that will produce one in three of all beers around the world. As sales of established brands stall, SABMiller, the maker of Grolsch and Peroni, revealed on Tuesday that it had accepted a £68bn takeover by Anheuser-Busch InBev, the brewer behind Budweiser and Stella Artois. ...
What does it take to go from challenger brand to market leader? image
Source : Guardian [Read Article] Thursday 1st of October 2015 06:54:55 AM
.... “All small businesses suffer low points and challenger brands are no exception. It’s common, once initial growth tails off, to panic and pursue the safest option which is to become more like the established brands,” he explains. ...
First Utility launches in Germany - branded as Shell image
Source : Telegraph [Read Article] Wednesday 30th of September 2015 04:00:29 AM
.... . The supplier said it had opted to use Shell’s branding in Germany because Shell was “already a well-known and established brand with an extensive nationwide presence in Germany”, with over 2,000 petrol stations and 7 million loyalty card customers. ...
Forget iPads, children remain enthralled by Lego and Sylvanian Families image
Source : Telegraph [Read Article] Monday 21st of September 2015 04:03:19 PM
.... . Euromonitor said well-established brands such as Lego are not only attracting a new generation of children, but also play heavily to feelings of nostalgia in their parents, who are more likely to buy games they played with as a child. ...
AB InBev deal could unite Peroni and Budweiser under one roof image
Source : Guardian [Read Article] Wednesday 16th of September 2015 06:48:15 PM
.... However, this issue could be resolved by SABMiller selling its 58% stake in the MillerCoors joint venture. The leading brewers are exploring mergers and acquisitions as sales of established brands come under pressure from craft beers. ...
What does it take to sell to America? image
Source : Independent [Read Article] Monday 7th of September 2015 11:15:08 PM
....Mr Copestake explained: “Entering the USA is difficult because it’s already a highly developed and competitive retail market and virtually all subsectors are crowded with established domestic players, which makes carving out the share required for success tough. “Domestic retailers already have established brands and supply chains as well as customer loyalty. ...
Supermarket own-brand gins beat expensive rivals in Which? taste test image
Source : Guardian [Read Article] Tuesday 18th of August 2015 11:01:10 PM
....Own-brand gin was the resounding winner. Gins from Morrisons, Lidl and Waitrose were all rated higher than established brands Greenall’s and Beefeater, while market leader Gordon’s – which accounts for half of all gin sales in the UK – trailed behind in a disappointing ninth position. ...
Working without walls: do you really need an office? image
Source : Guardian [Read Article] Tuesday 4th of August 2015 06:00:03 AM
....Of course it’s not all smooth sailing. We often work with big established brands that, understandably, have a more corporate take on things. ...
See inside Versace's designer flats image
Source : BBC [Read Article] Friday 24th of July 2015 09:20:11 PM
....In the future, more and more interiors may come from fashion designers. After all, they are already established brands. ...
Dixons Carphone moves into tricky US market with Sprint joint venture image
Source : Guardian [Read Article] Thursday 2nd of July 2015 08:54:48 AM
.... Its Pinpoint customer services technology is also used in Apple’s UK stores and it provides phone insurance services for Aviva and others. “We have learned that working with an established brand in a market which is already successful is far easier than creating a greenfield brand in a market,” said Harrison. ...
Fitbit chief puts on $700m as flotation runs away with itself image
Source : Independent [Read Article] Thursday 18th of June 2015 07:15:47 PM
.... An initial range of $14 to $16 was revised upwards following strong interest, and the final price was raised even higher due to oversubscription. Perhaps such interest is not surprising – in terms of recent technology opportunities, Fitbit is a profitable company with an established brand in a rapidly growing market. ...
BAT agrees to buy cigarette firm TDR image
Source : BBC [Read Article] Monday 1st of June 2015 03:11:26 PM
.... . The company said it hoped to benefit from a skilled work force, well established brands and strong existing relationships with distributors and retailers. ...
Creators defend vanilla flavour made using synthetic biology image
Source : Guardian [Read Article] Thursday 28th of May 2015 11:29:14 AM
.... But given that it means only 1% of the market is vanillin that comes from seed pods, it can be argued that vanilla farmers could still be pushed out of the market. The 1% does currently have the backing of some established brands, though: Häagen-Dazs sources its flavouring from vanilla growers, and this year Hershey announced it will replace its artificial vanillin with natural vanilla. ...
Tencent's profits beat expectations image
Source : BBC [Read Article] Wednesday 13th of May 2015 10:27:42 AM
....Its streamed NBA basketball games are very popular across China. Tencent's chief strategy officer, James Mitchell, told Reuters in a recent interview that the firm had "paid aggressively to buy some of the most popular content, the most established brands". ...
Yelp shares rise 20% on sale rumours image
Source : BBC [Read Article] Thursday 7th of May 2015 08:21:26 PM
....It said that while advertising revenue from local retailers had grown by 51% from a year earlier to $98. 6m, revenue from established brands had decreased by 11%. ...
Luxury milkshakes stir crowdfunders image
Source : Telegraph [Read Article] Saturday 4th of April 2015 06:24:24 PM
.... “This is a luxury shake aimed primarily at adults, offering indulgent texture, much like melted ice cream,” he said. “We’d love to be a national, established brand one day. ...
Europe's ban on 'wasteful' gadgets – does it cost or save? image
Source : Telegraph [Read Article] Monday 16th of March 2015 07:30:52 AM
.... Halogens are by far the most popular in Britain, with around 10 in every home, because they are vastly cheaper then LED lights. Whereas a single halogen spotlight bulb costs around £1, an equivalent LED from an established brand costs £5-£10. ...
The reality of becoming your own boss image
Source : BBC [Read Article] Wednesday 25th of February 2015 12:05:53 AM
....The business launched in June last year and is not yet profitable, but so far it has 230,000 customers from 15 countries across western Europe, and its transactions are increasing by 30% each month. But Ms Neto says it is difficult to persuade more well-known designers and established brands to join her database of suppliers. ...
Pret owner invests in UK tech company image
Source : Telegraph [Read Article] Monday 23rd of February 2015 12:18:54 PM
.... . MVF is one the fastest growing UK technology companies and claims to use analytics and digital marketing to help attract new customers to established brands such as Mars and Nestlé. ...
Is the alcopop back in fashion? image
Source : Telegraph [Read Article] Sunday 8th of February 2015 11:11:43 PM
.... . We can expect a whole host of innovation in the category, both from start-ups and established brands. ...
 'Easy-to-sprinkle' Cornish salt becomes Scandinavian bestseller  image
Source : Telegraph [Read Article] Saturday 6th of December 2014 08:10:40 PM
.... . Cornish Sea Salt, the natural salt favoured by chef Hugh Fearnley-Whittingstall, is one of the most popular salts in northern Europe, outselling some of the most established brands. ...
Netflix chief Reed Hastings takes on telcos, cinemas and global expansion image
.... His next big television commission will be an epic British production following the life and times of the Queen. Just as Netflix’s first series were relatively low risk, it is starting in film with established brands. ...
Craft whiskey distillers in Brooklyn? Yes, with a side of chocolate image
Source : Guardian [Read Article] Sunday 14th of September 2014 04:27:47 PM
.... Oleson and Preston are setting their sights on what they call “the big guys”, industry heavyweights like Maker’s Mark, Jim Beam and Jack Daniels. Because of the popularity of the established brands, most people believe whiskey lives in Tennessee and bourbon hails only from Kentucky. ...
Georgian winemakers ready to toast end of EU tariffs image
Source : BBC [Read Article] Thursday 28th of August 2014 09:57:19 AM
...."Georgian wine exports go to Russia with very little effort. simply because Georgia has an established brand in Russia. ...
Love it or hate it: Marmite board game maker wins £50,000 investment on Dragons’ Den image
.... . “We didn’t have the money to promote our games like that, but it’s the only way to become an established brand. ...
Groupon revamps UK deals site in bid to become retail marketplace image
Source : Guardian [Read Article] Monday 18th of August 2014 11:00:00 PM
.... Groupon has also updated its iPhone and Android apps to include a tab that lets customers see deals available in their area. "As a marketplace, Groupon is now competing with well-established brands – and that's super-competitive," said Maude. ...
Netflix profits double to $71m as subscriptions rise image
Source : BBC [Read Article] Monday 21st of July 2014 08:39:39 PM
....The streaming video firm now has 50 million users in over 40 countries. Netflix has sought to upend the television industry by commissioning original content for its streaming-video platform and taking on established brands like HBO. ...
Race is on to take the best of British sport and society to the world  image
.... Flintoff, a giant 6ft 5in, began designing clothes for Jacamo, a retailer for larger men. Four years on, his collection is outselling established brands, and will this year launch in the US. ...
Banking your trust at the supermarket: What are the best deals on the market? image
....The loyalty that banks could once rely on has been abused and now lost and I for one certainly see this area of supermarket services becoming much bigger and more the norm over the next five years. All of the big players have the infrastructure in place this coupled with established brand loyalty makes them the perfect predator to the banks prey. ...
Attempt to cut off illegal websites' advertising revenue image
Source : BBC [Read Article] Sunday 30th of March 2014 11:08:46 PM
....The Infringing Website List (IWL) will be an "up-to-date list of copyright infringing sites" that can be cross-referenced by those third parties, in the hope that they will pull their advertising from those sites. "If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," said Detective Chief Inspector Andy Fyfe from the City of London Police Intellectual Property Crime Unit (Pipcu). ...

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