Topic filter : Brand Recognition

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.... We’ve watched studios incrementally move away from original, creator-driven projects seen as “risky” (meanwhile, the first-time director Jordan Peele’s Get Out is the most profitable film of the year, with a $175m payday on a measly $4. 5m budget) towards franchises and other projects ostensibly boasting built-in audiences through brand recognition. ... [Read full article on Guardian ]
Friday 11th of August 2017 04:14:44 PM
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Box office massacre: how Hollywood flopped this summer image
Source : Guardian [Read Article] Friday 11th of August 2017 04:14:44 PM
.... We’ve watched studios incrementally move away from original, creator-driven projects seen as “risky” (meanwhile, the first-time director Jordan Peele’s Get Out is the most profitable film of the year, with a $175m payday on a measly $4. 5m budget) towards franchises and other projects ostensibly boasting built-in audiences through brand recognition. ...
Government criticises 'inefficient' debt and pensions advice bodies image
Source : Guardian [Read Article] Monday 19th of December 2016 05:30:19 PM
....”. MAS was set up in 2010 to improve people’s money management skills and spent more than £100m on marketing and advertising, but “achieved only a 5% to 10% brand recognition,” stated the document. ...
Barcelona signs sponsorship deal with Rakuten image
Source : BBC [Read Article] Wednesday 16th of November 2016 06:52:02 PM
.... . But there are plenty of Asian firms who can vouch for European football sponsorships doing wonders for their brand recognition - be that Sharp's long running sponsorship with Manchester United in the 1980s and 90s to Thai beer firm Chang sponsoring Everton and Hong Kong's AIA backing Tottenham Hotspur. ...
Brand repair image
Source : BBC [Read Article] Wednesday 12th of October 2016 11:06:27 PM
....Instead, the shockwaves resulting from the Note 7 handsets catching fire are likely to be felt for years, and cause incalculable damage to the South Korean firm's reputation. For marketing experts what is at risk for Samsung is its brand equity - intangibles such as customer loyalty, prestige and positive brand recognition. ...
Wendy's sales hit by cheaper US grocery prices image
Source : BBC [Read Article] Wednesday 10th of August 2016 03:57:40 PM
.... . According to Mr Dutton, new offerings can generate a buzz and build brand recognition. ...
Playboy business on sale for $500m – but is there still money in the bunny? image
....The problem for Playboy’s management is familiar to all print publishers and, separately, to pornographers: print is in sustained, seemingly irreversible, decline; subscription pornography like the Playboy channel, once profitable with revenue from hotel customers, has been supplanted by free web porn. Despite high brand recognition Playboy does not appear to have a ready way to access a younger generation of consumers. ...
Moody's tips Next over M&S in fashion battle image
Source : Guardian [Read Article] Monday 8th of February 2016 11:36:36 AM
....Next will outperform Marks & Spencer’s clothing business as the fierce rivals battle to cope with intense competition in fashion retailing, according to Moody’s, the credit rating agency. Next has an advantage over M&S in brand recognition, online sales and cost control over the next year or 18 months but M&S has closed the gap on profitability by buying more materials direct from suppliers, Moody’s said. ...
TV advertising: not out of reach for growing businesses image
Source : Guardian [Read Article] Wednesday 13th of January 2016 07:10:04 AM
.... Just look at the success of the recent Christmas ad campaigns. John Lewis’ man on the moon advert has led to tens of thousands of tweets and Facebook posts – and greater brand recognition. ...
Is there ever a case for exporting before you’re ready? image
Source : Guardian [Read Article] Monday 14th of December 2015 07:00:08 AM
.... Early adopters are elusive and in short supply. But if your product’s right, velocity and brand recognition will suddenly combine to tip you into rapid growth. ...
Exporters need a good product, a strong brand and to keep innovating image
Source : Guardian [Read Article] Friday 27th of November 2015 07:15:18 AM
....Author and journalist Peter Marsh, chairing, delivered the good news: Britain still ranks 10th in the world in terms of manufacturing output and, with 1% of the world’s population, manufactures 2% of its goods. Luis Arriaga, UPS’s district manager for UK, Ireland and Nordics , said British exporters had an advantage because the “Made in Britain” tag is still regarded as a mark of quality: “It’s easier to build on a name that has brand recognition than trying to start from scratch. ...
What Twitter must do to save itself image
Source : BBC [Read Article] Wednesday 28th of October 2015 03:55:26 AM
....During his conference call with investors, Jack Dorsey cited a punishing statistic about Twitter. In its target markets - the Western world, basically - Twitter has around 90% brand recognition among the general population. ...
Retirement housebuilder McCarthy & Stone lays foundation for £1bn IPO image
Source : Guardian [Read Article] Wednesday 14th of October 2015 10:02:19 AM
....”. He said a stock market listing would give the company the ability to raise more capital to expand as well as increasing its brand recognition and credibility. ...
How far is too far when it comes to advertising to children? image
Source : Guardian [Read Article] Wednesday 16th of September 2015 12:09:07 PM
.... More than half of all Dunkin’ Donuts and Wendy’s advertisements, for example, now appear on Facebook. And digital media lends itself to more compelling marketing methods, such as brand-boosting “advergames”, of the sort used by Subway and Burger King, which can win over the brand loyalty or brand recognition of children much more effectively than conventional commercials. ...
Innovation in funding 2015-16: Accentuate Games Ltd image
Source : Guardian [Read Article] Friday 14th of August 2015 01:45:50 PM
....Funding of £45,000 was secured from Peter Jones, for 40% equity with a novel ratchet down to 25% upon pay-down of initial funding. These funding routes have allowed Accentuate to achieve record sales, brand recognition, key account expansion and a big sales increase in 2015. ...
Paypal worth $50bn in Nasdaq return image
Source : BBC [Read Article] Monday 20th of July 2015 05:12:32 PM
...."We are focused on leveraging our strengths to drive long-term growth for our company and shareholders," he said. JP Morgan analysts described Paypal as a "gorilla" in the online payments marketplace and said its "global scale and brand recognition" would help its growth. ...
Turning homework into a global firm image
Source : BBC [Read Article] Sunday 21st of June 2015 07:20:49 PM
....His answer was for Flitto to collate the Twitter and other social media feeds of Western pop stars such as Lady Gaga, and encourage people to translate them into different languages, in exchange for merchandise of the celebrity in question. It worked, and Flitto soon started to see its business and brand recognition grow, with more and more customers, and a growing number of translators signing up. ...
10 things to know about the market at the base of the pyramid image
Source : Guardian [Read Article] Thursday 11th of June 2015 11:06:33 AM
....The best approach for meeting and overcoming obstacles to implementing business models at the BoP is establishing strategic and complimentary partnerships. They can help companies to overcome challenges related to distribution, access in remote areas, customer financing, the workforce, technical assistance and local brand recognition to name a few. ...
Why I choose to have less choice image
Source : Guardian [Read Article] Monday 18th of May 2015 04:45:05 PM
.... Exhausted, we just take a stab and hope for the best, or we succumb to inertia; choose what we have always chosen. Consumers are thrown back on simple cues that are advantageous to the producers, such as brand recognition. ...
Poundland's biggest shareholder flogs larger than expected stake image
Source : Telegraph [Read Article] Wednesday 11th of February 2015 09:02:04 AM
.... . The takeover will see 99p Stores disappear from the high street and rebranded with Poundland, which the company said has better brand recognition amongst shoppers and a better financial position and infrastructure than its rival. ...
How Much? Poundland pays 99p...plus £54,999,999.01 to take over 99p Stores image
.... . The takeover will see 99p Stores disappear from the high street and rebranded with Poundland, which the company said has better brand recognition amongst shoppers and a better financial position and infrastructure than its rival. ...
Legoland on track for South Korea image
Source : Daily Express [Read Article] Saturday 29th of November 2014 12:00:00 AM
....Chief executive Nick Varney said the company had chosen to add South Korea to its existing portfolio of six Legoland parks in five countries because it is one of the biggest buyers of the group’s toys in Asia. “South Korea offers both a developed theme park market and strong Lego brand recognition,” he said. ...
Sony shares fall by up to 12% after warning of bigger loss image
Source : BBC [Read Article] Thursday 18th of September 2014 01:42:24 AM
...."Even though the market continues to grow, Standard & Poor's views the smartphone business as risky, given intense competition with Chinese makers, strong pressure to cut prices and, as a result, thin margins in general," it said in a statement. "To restore its smartphone business, Sony will shift strategy to focus more on profitability than scale, but we believe it will not be easy for Sony to maintain brand recognition and generate stable profitability in this competitive market. ...
Scottish independence: how businesses and their workers could be affected image
.... Just when you thought 'Made in Britain' was enjoying a revival, could we start to see 'Made in Scotland'? . While the Scottish Government admits companies will still be able to say 'Made in Britain', since Britain is a geographical term, it suggests that the words Scotland and Scottish have 'international brand recognition'. ...
Sunday interview: King's Riccardo Zacconi image
Source : Telegraph [Read Article] Saturday 28th of June 2014 07:00:06 PM
.... More of its players are in the US than any other territory and the company is listed on the New York Stock Exchange. It is also the market where King, as a company, has most brand recognition. ...
Spotify should be a warning to tech firms who don't seize their chance image
Source : Telegraph [Read Article] Thursday 29th of May 2014 05:02:40 PM
.... Sadly, Apple’s deal for Beats will ensure that Spotify stays that way. The iPhone maker has more cash on its books than it knows what to do with, almost unrivalled brand recognition and a cult-like following among its fans. ...
Linkedin, but what about Linkedout? image
Source : Independent [Read Article] Monday 28th of April 2014 03:45:42 PM
....Matt Gingell explains how the use of the popular social media website by employees can be a double-edged sword for the business. Linkedin, like other social media websites, is often regarded as an extremely useful tool for brand recognition and developing business for the employer. ...

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