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Socially Most Trending News

.... . Google is expected to attract more than 40% of digital advertising dollars this year; Amazon is on track to collect half of US online sales by 2021, according to at least one analyst. ... [Read full article on BBC ]
Thursday 8th of June 2017 11:38:02 PM
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.... Its Venice workshop claims to embody “ancestral savoir-faire” in a region “revered for its fine shoe craftsmanship”. It is an image burnished by one of the biggest advertising budgets in the world. ... [Read full article on Guardian ]
Saturday 17th of June 2017 08:00:33 AM
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....It appeared to be another example of how systems were often unknowingly left vulnerable to hackers, suggested cybersecurity expert Prof Alan Woodward at the University of Surrey. "You might not think it matters, after all it's just an advertising billboard, but who knows what else this system is linked to. ... [Read full article on BBC ]
Tuesday 30th of May 2017 12:03:47 PM
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....About time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own hands. Vodafone will no longer rely on website “blacklists” drawn up by the social media titans and its own advertising agency. ... [Read full article on Guardian ]
Tuesday 6th of June 2017 07:21:46 PM
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. Oil industry company Halliburton has been branded “obscene” for advertising unpaid UK internships, which critics say give an unfair advantage to people from privileged backgrounds. ... [Read full article on Guardian ]
Wednesday 7th of June 2017 06:35:11 PM
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.... As voice-activated interfaces, they must be constantly attentive in order to detect when the “wake word” that rouses them is spoken. In this way, they are able to harvest data that might be used to refine targeted advertising, or for other commercial purposes that are only disclosed deep in the terms and conditions that govern their use. ... [Read full article on Guardian ]
Tuesday 6th of June 2017 04:30:13 AM
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....Japan has a culture of long working hours and this is not a new phenomenon - it was first recorded in the 1960s - but recently high-profile cases have thrust karoshi back into the spotlight. On Christmas Day in 2015, 24-year-old Matsuri Takahashi, an employee at the Japanese advertising agency Dentsu, jumped to her death. ... [Read full article on BBC ]
Thursday 1st of June 2017 11:35:37 PM
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. More than one in five shareholders at advertising giant WPP have voted against chief executive Sir Martin Sorrell's £48m pay package. ... [Read full article on BBC ]
Wednesday 7th of June 2017 02:46:21 PM
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. Google will let publishers ask people who use ad-blockers to either enable advertising or make a payment to view content without ads. ... [Read full article on BBC ]
Friday 2nd of June 2017 01:43:49 PM
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.... The company has prioritised A/B testing across its payment options, email marketing and the product itself since they launched. This involves offering one version of your website, email or advertising to half of your audience and a different version to the other half to see which delivers better returns. ... [Read full article on Guardian ]
Thursday 8th of June 2017 06:00:19 AM
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.... . "The new revenue comes from advertising share, especially on YouTube, and from sponsorship for those with a large enough social media following. ... [Read full article on BBC ]
Thursday 1st of June 2017 11:31:14 PM
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....com, he and his partners Jennifer Black and Britt Iversen decided to close their doors. Fabula’s original vision had been to disrupt the traditional advertising industry, by offering a service with less bureaucracy, making the campaign turnaround faster and the volume of clients higher. ... [Read full article on Guardian ]
Wednesday 7th of June 2017 06:00:50 AM
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....Advertisers will pull hundreds of millions of pounds in spending from Google and Facebook this year over concerns about ads running next to inappropriate content such as extremist sites and fake news. Sir Martin Sorrell’s GroupM, which buys more than $75bn (£60bn) of advertising space on behalf of clients globally, has slashed its growth prediction for UK digital advertising and has blamed some of the adjustment on an advertiser backlash over the inability of Silicon Valley giants to stop ads appearing around inappropriate content. ... [Read full article on Guardian ]
Thursday 22nd of June 2017 06:14:48 AM
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. Vodafone is to introduce a tough new global policy to prevent its advertising from appearing on fake news and hate speech sites. ... [Read full article on Guardian ]
Tuesday 6th of June 2017 12:54:53 PM
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....The regulations are getting tighter, specifically in the way companies can advertise tobacco products. Even so, only 29 countries, representing just 12% of the world's population, have completely banned all forms of tobacco advertising, promotion and sponsorship. ... [Read full article on BBC ]
Wednesday 31st of May 2017 02:27:31 PM
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.... So what’s in store?. A NatWest advertising campaign gives a clue to where ATMs are heading. ... [Read full article on Guardian ]
Saturday 10th of June 2017 05:59:18 AM
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....Campaigners in France, where a similar installation programme is taking place, think so. On holiday in Bordeaux recently I was struck by posters advertising a demo called “Stop Linky”. ... [Read full article on Guardian ]
Saturday 24th of June 2017 06:00:00 AM
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. More than a fifth of WPP investors have voted against Sir Martin Sorrell’s £48m pay package, as the chief executive and his board faced a barrage of questions at the annual meeting over who will take over as head of the world’s largest advertising group. ... [Read full article on Guardian ]
Wednesday 7th of June 2017 11:58:17 AM
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....At most FTSE 100 companies, a 21% vote against the remuneration report would be a cause of embarrassment. At advertising giant WPP, a one-fifth rebellion counts as a decent result. ... [Read full article on Guardian ]
Wednesday 7th of June 2017 02:27:31 PM
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....”. The chief executive of WPP, one of the biggest spenders of advertisers’ money on ITV, said the broadcaster had a tough task choosing its next leader, with the TV advertising market under attack from Facebook and Google and viewers being lured away by the rise of streaming rivals businesses such as Netflix and Amazon. ... [Read full article on Guardian ]
Sunday 18th of June 2017 01:45:50 PM
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. The advertising giant WPP Group has a board consisting of 14 directors. ... [Read full article on Guardian ]
Sunday 4th of June 2017 06:00:16 AM
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.... We then print the best of your comments alongside Jeremy’s own insights. I am 58 and have previously worked abroad as a media advertising executive. ... [Read full article on Guardian ]
Friday 16th of June 2017 06:00:01 AM
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.... Simon Laszczak. I am a 58-year-old man who has previously worked abroad as a media advertising executive. ... [Read full article on Guardian ]
Saturday 24th of June 2017 05:59:00 AM
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Latest Finance News related to Advertising

Is your smart meter spying on you? image
Source : Guardian [Read Article] Saturday 24th of June 2017 06:00:00 AM
....Campaigners in France, where a similar installation programme is taking place, think so. On holiday in Bordeaux recently I was struck by posters advertising a demo called “Stop Linky”. ...
‘Think about becoming a personal trainer’ – our work expert responds image
.... Simon Laszczak. I am a 58-year-old man who has previously worked abroad as a media advertising executive. ...
Google and Facebook 'will lose millions in ads over extremism fears' image
Source : Guardian [Read Article] Thursday 22nd of June 2017 06:14:48 AM
....Advertisers will pull hundreds of millions of pounds in spending from Google and Facebook this year over concerns about ads running next to inappropriate content such as extremist sites and fake news. Sir Martin Sorrell’s GroupM, which buys more than $75bn (£60bn) of advertising space on behalf of clients globally, has slashed its growth prediction for UK digital advertising and has blamed some of the adjustment on an advertiser backlash over the inability of Silicon Valley giants to stop ads appearing around inappropriate content. ...
ITV narrows search for successor to chief executive Adam Crozier image
Source : Guardian [Read Article] Sunday 18th of June 2017 01:45:50 PM
....”. The chief executive of WPP, one of the biggest spenders of advertisers’ money on ITV, said the broadcaster had a tough task choosing its next leader, with the TV advertising market under attack from Facebook and Google and viewers being lured away by the rise of streaming rivals businesses such as Netflix and Amazon. ...
Revealed: the Romanian site where Louis Vuitton makes its Italian shoes image
Source : Guardian [Read Article] Saturday 17th of June 2017 08:00:33 AM
.... Its Venice workshop claims to embody “ancestral savoir-faire” in a region “revered for its fine shoe craftsmanship”. It is an image burnished by one of the biggest advertising budgets in the world. ...
How can I get more senior roles in social care? image
Source : Guardian [Read Article] Friday 16th of June 2017 06:00:01 AM
.... We then print the best of your comments alongside Jeremy’s own insights. I am 58 and have previously worked abroad as a media advertising executive. ...
Related to :
Sir John Hegarty: Einstein didn't have a brainstorm session image
Source : Guardian [Read Article] Wednesday 14th of June 2017 06:00:19 AM
. One of the advertising world’s most celebrated contrarians, Sir John Hegarty is still railing against conformity after more than 50 years at the forefront of the industry. ...
New Channel 4 boss Alex Mahon faces some unwelcome drama image
Source : Guardian [Read Article] Saturday 10th of June 2017 03:00:29 PM
....Mahon, head of the special effects company behind Gravity and Guardians of the Galaxy, will arrive as chief executive in the autumn, as Channel 4 relaunches the post-BBC Great British Bake Off and discusses a proposed move out of London. Throw in wider issues including a steep decline in TV viewing (especially in C4’s heartland of 16-to-34-year-olds), the rise of the streaming services Netflix and Amazon and the deterioration of the advertising market, and it is clear that Mahon will have to act quickly. ...
Taming the giants image
Source : BBC [Read Article] Thursday 8th of June 2017 11:38:02 PM
Could growth hacking be the low-cost key to business success? image
Source : Guardian [Read Article] Thursday 8th of June 2017 06:00:19 AM
.... The company has prioritised A/B testing across its payment options, email marketing and the product itself since they launched. This involves offering one version of your website, email or advertising to half of your audience and a different version to the other half to see which delivers better returns. ...
US oil firm Halliburton branded ‘obscene’ over unpaid UK internships image
. Oil industry company Halliburton has been branded “obscene” for advertising unpaid UK internships, which critics say give an unfair advantage to people from privileged backgrounds. ...
WPP boss £48m pay voted against by a fifth of investors image
Source : BBC [Read Article] Wednesday 7th of June 2017 02:46:21 PM
. More than one in five shareholders at advertising giant WPP have voted against chief executive Sir Martin Sorrell's £48m pay package. ...
Relieved RBS bosses should spare a thought for the claimaints image
Source : Guardian [Read Article] Wednesday 7th of June 2017 02:27:31 PM
....At most FTSE 100 companies, a 21% vote against the remuneration report would be a cause of embarrassment. At advertising giant WPP, a one-fifth rebellion counts as a decent result. ...
More than a fifth of WPP investors reject Sorrell’s £48m pay package image
Source : Guardian [Read Article] Wednesday 7th of June 2017 11:58:17 AM
. More than a fifth of WPP investors have voted against Sir Martin Sorrell’s £48m pay package, as the chief executive and his board faced a barrage of questions at the annual meeting over who will take over as head of the world’s largest advertising group. ...
Walking away: when is it time to call it quits on your business? image
Source : Guardian [Read Article] Wednesday 7th of June 2017 06:00:50 AM
....com, he and his partners Jennifer Black and Britt Iversen decided to close their doors. Fabula’s original vision had been to disrupt the traditional advertising industry, by offering a service with less bureaucracy, making the campaign turnaround faster and the volume of clients higher. ...
Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley image
....About time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own hands. Vodafone will no longer rely on website “blacklists” drawn up by the social media titans and its own advertising agency. ...
Vodafone to stop its ads appearing on fake news and hate speech sites image
. Vodafone is to introduce a tough new global policy to prevent its advertising from appearing on fake news and hate speech sites. ...
Rise of the machines: who is the ‘internet of things’ good for? image
Source : Guardian [Read Article] Tuesday 6th of June 2017 04:30:13 AM
.... As voice-activated interfaces, they must be constantly attentive in order to detect when the “wake word” that rouses them is spoken. In this way, they are able to harvest data that might be used to refine targeted advertising, or for other commercial purposes that are only disclosed deep in the terms and conditions that govern their use. ...
Google to let publishers charge users for ad-blockers image
Source : BBC [Read Article] Friday 2nd of June 2017 01:43:49 PM
. Google will let publishers ask people who use ad-blockers to either enable advertising or make a payment to view content without ads. ...
Worked to death image
Source : BBC [Read Article] Thursday 1st of June 2017 11:35:37 PM
....Japan has a culture of long working hours and this is not a new phenomenon - it was first recorded in the 1960s - but recently high-profile cases have thrust karoshi back into the spotlight. On Christmas Day in 2015, 24-year-old Matsuri Takahashi, an employee at the Japanese advertising agency Dentsu, jumped to her death. ...
From videos to vlogs image
Source : BBC [Read Article] Thursday 1st of June 2017 11:31:14 PM
.... . "The new revenue comes from advertising share, especially on YouTube, and from sponsorship for those with a large enough social media following. ...
Investment groups tell investors to give up tobacco industry image
Source : BBC [Read Article] Wednesday 31st of May 2017 02:27:31 PM
....The regulations are getting tighter, specifically in the way companies can advertise tobacco products. Even so, only 29 countries, representing just 12% of the world's population, have completely banned all forms of tobacco advertising, promotion and sponsorship. ...
Liverpool One shopping centre screen 'hacked' image
Source : BBC [Read Article] Tuesday 30th of May 2017 12:03:47 PM
....It appeared to be another example of how systems were often unknowingly left vulnerable to hackers, suggested cybersecurity expert Prof Alan Woodward at the University of Surrey. "You might not think it matters, after all it's just an advertising billboard, but who knows what else this system is linked to. ...
Millennial ‘influencers’ who are the new stars of web advertising image
Source : Guardian [Read Article] Saturday 27th of May 2017 11:05:41 PM
.... She has also collaborated with #AmExPlatinum in highly stylised posts that convey the perceived luxury lifestyle promoted by the financial services brand. Each one carries a carefully worded caption and the #ad tag, defining the post as a piece of paid-for advertising. ...
Spotify hopes going public will cement streaming as music's future image
Source : Guardian [Read Article] Saturday 27th of May 2017 10:00:25 AM
.... One is Google-owned YouTube, which dominates music streaming with a free, ad-supported model. While YouTube points to $1bn it paid back to the industry in advertising last year, payments to artists have not kept pace. ...
'Working from home is having an adverse effect on your health' – our work expert responds image
....My youngest son is 18 and finishing his A-levels. He is very creative and would like to work eventually in a media, advertising and/or film role. ...
Broadband price wars: TalkTalk fires superfast salvo at super-low cost image
.... Sky has a fibre deal that at £20 a month looks cheaper, however users are limited to 25GB of data downloads each month, rather defeating the “upgrading” exercise. The prices, which must now include the landline cost to meet new price advertising rules, will look attractive to anyone who hasn’t switched supplier recently – particularly those with BT who pay £29. ...
Walkers Crisps Gary Lineker campaign suffers Twitter sabotage image
Source : BBC [Read Article] Thursday 25th of May 2017 04:50:34 PM
....Within hours of the launch of a Champions League final campaign, which included the chance to win tickets for next weekend's Cardiff showpiece, their crisp-eater-in-chief Gary Lineker has been pictured clutching photos of Fred West and Harold Shipman in online videos on Twitter. From Pepsi to Nivea: Some of the worst advertising fails. ...
Bad sex scenes image
Source : BBC [Read Article] Wednesday 24th of May 2017 11:00:09 PM
....While for many people making their podcast is a happy hobby, for an increasing number - such as Jamie Morton - it can be a very lucrative business. So how can podcast makers make money? With most podcasts being given away for free, the answer is advertising revenues, but if you aren't an expert on the advertising industry, securing adverts may seem like an impossible challenge. ...
German police raid Daimler offices image
Source : BBC [Read Article] Tuesday 23rd of May 2017 02:02:06 PM
....Daimler, which owns Mercedes-Benz, said it was co-operating with authorities. It added "known and unknown employees" were being sought over suspicion of fraud and misleading advertising. ...
Cuban revolution image
Source : BBC [Read Article] Monday 22nd of May 2017 11:35:07 PM
....The constraints are shaping the emerging Cuban start-ups. At this month's TechCrunch conference in New York, Mr Gonzalez shared a stage with Kewelta, a firm focusing on advertising within decentralised online and offline networks, and Knales, which provides updates on weather, news and other events via text messages and phone calls. ...
An apprenticeship or university – which would be better for my creative son? image
....My youngest son is 18 and just finishing his A-levels. He is creative and would like to work eventually in a media/advertising/film role. ...
Picture perfect: how to make an art of your investments image
Source : Guardian [Read Article] Saturday 20th of May 2017 06:00:17 AM
....The best work sells quickly, so turn up early. Charles Saatchi, the advertising magnate and art collector, sometimes arrives at shows before all the artwork is installed and rival dealers get there (he is famed for buying up entire graduation shows). ...
KitKat foiled again in attempt to trademark four-fingered bar's shape image
Source : Guardian [Read Article] Wednesday 17th of May 2017 09:31:17 AM
....”. The judges heard that Nestlé had spent between £3m and £11m a year advertising and promoting KitKats between 1996 and 2007. ...
McDonald's decides to withdraw 'offensive' television advert image
Source : BBC [Read Article] Tuesday 16th of May 2017 04:32:24 PM
....". The campaign, from London-based advertising agency Leo Burnett, had been scheduled to run for seven weeks. ...
McDonald's pulls ad that 'exploited child bereavement' image
Source : Guardian [Read Article] Tuesday 16th of May 2017 10:12:36 AM
....”. She added that due to lead times required by broadcasters, the promotion created by the London advertising agency Leo Burnett, would still air on Wednesday. ...
Leasehold now the No 1 concern for UK homeowners, study finds image
Source : Guardian [Read Article] Tuesday 16th of May 2017 05:01:05 AM
....Taylor Wimpey has since stopped selling homes with doubling ground rent clauses, and begun a £130m scheme to change the leases, but many buyers remain unhappy. Lee Bennett from Manchester has begun parking advertising vans outside new-build developments in the north-west where homes are being sold as leasehold. ...
McDonald's apologises for 'offensive' television advert image
Source : BBC [Read Article] Monday 15th of May 2017 06:04:22 PM
...."We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added. The campaign, from London-based advertising agency Leo Burnett, first aired on 12 May and is scheduled to run for seven weeks. ...
888 shares hit by Gambling Commission review image
Source : BBC [Read Article] Monday 15th of May 2017 07:40:51 AM
....Analyst Simon Davies of Canaccord Genuity said the review followed a period of "increased regulatory activity in the UK online gaming market". UKGC announced its first ever fine for advertising breaches on 2 May when BGO was fined £300,000. ...
Mining company BHP drops Billiton from name in $10m ad campaign image
Source : Guardian [Read Article] Monday 15th of May 2017 12:52:45 AM
....BHP Billiton, the world’s biggest miner is rebranding, changing its name back to just BHP from this week. The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, “Think Big”, to facilitate the change. ...
Fake news or not, the future belongs to Facebook image
Source : Guardian [Read Article] Sunday 14th of May 2017 06:00:08 AM
....Now, of course, there are elements of hyperbole here. Newspapers see Facebook and Google eating what’s left of their future as the digital giants devour 90% of advertising growth. ...
Just do it: the experience economy and how we turned our backs on ‘stuff’ image
.... It soon had more than three million subscribers, and in 2016 Unilever, P&G’s big rival, bought the Dollar Shave Club – and its members – for $1bn. “People have got that we can move from a transactional relationship mediated by big-scale advertising to much more of a one-to-one relationship with the customer,” Strong adds. ...
Firms 'hobbled' by poor mobile coverage image
Source : BBC [Read Article] Friday 12th of May 2017 08:36:37 AM
.... . It also said regulator Ofcom needed to do more to hold providers to the promises they made about coverage in advertising. ...
Aw Snap: Snapchat parent company's value plummets after earnings report image
Source : Guardian [Read Article] Wednesday 10th of May 2017 09:22:36 PM
....Wednesday was the first time Snap has had to publish its earnings since it made its initial public offering (IPO) in March, which valued the company at $28bn. Since then, the company has been trying to convince Wall Street that it can make money from advertising at a time when rival Facebook has been pushing aggressively into Snap’s territory. ...
21st Century Fox hit by lack of blockbusters image
Source : BBC [Read Article] Wednesday 10th of May 2017 09:14:26 PM
. Profits at 21st Century Fox dipped in the first three months of the year, weighed down by flat cable advertising and less successful movie releases. ...
Pret a Manger considers putting New York IPO on the menu image
Source : Guardian [Read Article] Wednesday 10th of May 2017 02:23:58 PM
....In the UK, about 65% of its workforce is drawn from EU countries other than Britain. The company has traditionally relied on its website to fill vacancies, with applicants directed to a recruitment centre in London, but it has started advertising roles in job centres and on social media to try to attract British workers. ...
ITV revenues fall 3% as advertising continues to shrink image
Source : BBC [Read Article] Wednesday 10th of May 2017 06:34:29 AM
. Revenues at broadcaster ITV fell 3% in the first three months of the year as advertising income dropped 9%. ...
Walt Disney profits were boosted by Beauty and the Beast image
Source : BBC [Read Article] Tuesday 9th of May 2017 09:37:14 PM
....Its television networks, which include ABC, Disney and the sports-focused ESPN, are the biggest earners, together accounting for more than 40% of the firm's total revenue in the last financial year. However, ESPN has struggled with millions of subscriber losses and advertising declines in recent years, as live sports services have begun to feel the pressure from online television and viewer demands for cheaper cable packages. ...
Ofcom to probe high cost of directory enquiry calls image
Source : BBC [Read Article] Monday 8th of May 2017 11:53:44 AM
.... . Other phone services that carry advertising and automated responses are free. ...
Private equity bids $2.5bn for Sydney Morning Herald owner image
.... . TPG Capital and the Ontario Teachers' Pension Plan want to buy parts of Fairfax Media including its newspapers and property advertising arm, Domain. ...
Barclays Bank launches new £10m advertising campaign to fight fraud image
Source : Daily Express [Read Article] Monday 8th of May 2017 07:51:00 AM
. The bank is launching a new £10 million advertising campaign alerting people to the risk of fraud in the digital age. ...
Debit card control lets you 'turn off' card to beat scams image
Source : BBC [Read Article] Sunday 7th of May 2017 11:19:09 PM
....The aim is to block any opportunity for a con-artist to go on a spending spree, were they to trick somebody out of the card details. The official launch of the service coincides with a major advertising campaign by the bank about the threat of fraud. ...
Share your horror stories to help end ticket rip-offs image
Source : Guardian [Read Article] Saturday 6th of May 2017 06:00:56 AM
.... The campaign follows a series of high-profile examples of fans being overcharged, refused entry at the door, or ending up with seats that were far worse than those they had paid for. Families with children waiting to see the Harry Potter and the Cursed Child play, which secondary sites including Viagogo were advertising for more than £8,000, were among those refused entry earlier this year. ...
Putting you in the picture: yes, you can earn a living on Instagram image
.... It was promoted by more than 400 “influencers” with huge social media followings. Instagrammers who are paid to promote products, and where the message is controlled by the brand, are subject to the same rules around advertising as any other media. ...
Watch me, watch me image
Source : BBC [Read Article] Thursday 4th of May 2017 11:15:21 PM
.... . "I see live streaming following a path similar to social networking, where at first it started as a place for people to connect with each other but eventually evolved into a powerful platform for advertising, marketing, and publishing," says Paul Verna, principal analyst at eMarketer. ...
TV's got talent: top jobs in UK broadcasting up for grabs image
Source : Guardian [Read Article] Thursday 4th of May 2017 06:29:22 AM
....ITV’s chief executive, Adam Crozier, is stepping down after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster. Crozier, who led a turnaround at ITV after the 2009 recession and successfully reduced the broadcaster’s reliance on advertising revenue by building up its production arm, will leave to pursue a portfolio of roles at private and publicly listed companies. ...
Facebook nears two billion monthly users image
Source : BBC [Read Article] Wednesday 3rd of May 2017 09:35:28 PM
....". The company grew its revenue from advertising, which accounts for almost all of Facebook's income, by 51% to $7. ...
Lego Batman and CNN star as Time Warner profits rise image
Source : BBC [Read Article] Wednesday 3rd of May 2017 07:14:29 PM
....That was helped by Lego Batman and Kong: Skull Island movies, which together have grossed nearly $900m globally, according to tracking firm Box Office Mojo. Higher subscription fees for its HBO cable channel and the Turner broadcast network, which includes CNN, also buoyed revenues, helping to offset a decline in advertising. ...
Adam Crozier will leave ITV looking a picture of health image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:50:32 PM
....Adam Crozier, it could be said, is leaving ITV at a good moment for him. The business has been reinvented from its basket-case status in 2010 but now faces a tougher advertising market and the march of Netflix, Amazon and whoever comes next. ...
ITV chief executive Adam Crozier steps down image
Source : BBC [Read Article] Wednesday 3rd of May 2017 07:36:53 AM
.... . Mr Crozier built up ITV's production arm, reducing its reliance on shrinking advertising revenue. ...
4G mobile: UK urban areas with best and worst coverage revealed image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:33:27 AM
....The chancellor, Philip Hammond, has said he wants to get ahead of the curve early to make the UK a “world leader” in 5G, which theoretically will open up an interconnected world of driverless cars, smart home appliances, armies of delivery drones and lightning-fast video on the go. The advertising watchdog is to crack down on the broadband speeds companies claim in adverts to lure customers into signing up for their services. ...
ITV chief executive Adam Crozier steps down after seven years image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:25:36 AM
....ITV’s chief executive, Adam Crozier, is stepping down after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster. Crozier, who led a turnaround at ITV after the recession and successfully reduced the broadcaster’s reliance on advertising revenue by building up its production arm, will leave at the end of June to pursue a portfolio of roles at private and publicly listed companies. ...
New Zealand media merger: watchdog blocks tie-up of biggest print companies image
....A media merger between New Zealand’s two largest print media companies has been rejected because it would have concentrated ownership to an “unprecedented level” and reduced healthy competition in the newspaper sector. The tie-up between Fairfax Media and NZME was proposed in May last year with both newspapers saying they needed the merge to consolidate their resources amid dwindling readership and competition for advertising dollars from Google and Facebook. ...
Google and Facebook bring in one-fifth of global ad revenue image
Source : Guardian [Read Article] Monday 1st of May 2017 11:01:11 PM
. Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. ...
Social media giants 'shamefully far' from tackling illegal content image
.... . "We've recently tightened our advertising policies and enforcement; made algorithmic updates; and are expanding our partnerships with specialist organisations working in this field. ...
Will Canada's Tim Hortons win over UK coffee fans? image
Source : Guardian [Read Article] Sunday 30th of April 2017 05:31:04 AM
.... Ten years later, Horton died in a car accident, and the chain that bore his name went on to win itself a kind of nostalgic respect, along with a dedicated customer base made up of everyone from students to builders to working professionals looking for a cheap lunch. For the last two decades or so, Tim Hortons has doubled down with advertising that ties the chain to another Canadian institution: ice hockey. ...
Martin Sorrell and the sunset of the superstar chief executives image
Source : Guardian [Read Article] Saturday 29th of April 2017 03:00:02 PM
. For more than three decades, Sir Martin Sorrell has run WPP – the world-leading advertising group he built from scratch out of a small maker of wire baskets – with an iron grip. ...
Email scammers turn their sights on youth football teams image
Source : Guardian [Read Article] Saturday 29th of April 2017 06:00:22 AM
.... We acted swiftly to recover any funds that remained in Barclays accounts at the time this was reported. “Barclays is doing more than any other bank to remind people how to protect themselves from fraud and scams, including major TV and print advertising, and additional efforts with vulnerable customers. ...
Sir Martin Sorrell's pay package plunges from £70m to £48m image
Source : Guardian [Read Article] Friday 28th of April 2017 10:22:43 AM
. Sir Martin Sorrell received £48m in remuneration last year as WPP, the marketing and advertising company he founded and runs, moved to curb the level of his future payouts to avoid further clashes with investors. ...
M&S online food delivery service will be no piece of cake image
Source : BBC [Read Article] Friday 28th of April 2017 10:21:21 AM
....Industry sources say the average Tesco stocks 40,000 different products, whereas an M&S food outlet has just 7,000. Of course, M&S has carved out a distinctive niche for its mostly own-label nosh, with TV advertising stressing the exclusivity and luxury nature of its food and drink. ...
Nasdaq surge expected to continue after strong Alphabet and Amazon results image
....“For a company of Google’s size to post the growth that it has is just a testament to the quality and usefulness of the products they make,” said Colin Gillis, an analyst with BGC Partners. “They are the dominant force in digital advertising. ...
Google, Amazon and Microsoft report rising profits image
Source : BBC [Read Article] Thursday 27th of April 2017 08:53:18 PM
....4bn (£4. 2bn), boosted by advertising on mobile phones and the popular YouTube video service. ...
WPP to cut Sir Martin Sorrell's pay to £15m in bid to calm investors image
Source : Guardian [Read Article] Thursday 27th of April 2017 08:05:41 PM
....Sir Martin Sorrell, Britain’s best-paid chief executive, is to take a pay cut in an effort to avert a clash with investors over the scale of his remuneration. WPP will confirm on Friday that Sorrell was awarded almost £50m last year, taking the total payout to the founder of the world’s largest advertising company to more than £200m over the past five years. ...
Just Eat delivers £10m The X Factor sponsorship deal image
Source : Guardian [Read Article] Thursday 27th of April 2017 09:18:01 AM
....Just Eat’s multiyear deal, one of the largest for a weekly show on British television, includes sponsorship of The X Factor TV show, app and the annual live tour. The move marks a major ramping-up of the online takeaway food service’s marketing and advertising strategy following significant growth in its business after it swallowed Hungry House, its biggest competitor in the UK, for £200m in December. ...
Plain cigarette packaging could drive 300,000 Britons to quit smoking image
Source : Guardian [Read Article] Wednesday 26th of April 2017 11:01:01 PM
.... A new review from the independent health research organisation Cochrane on the impact of plain packaging around the world has found that it does affect the behaviour of smokers. In the UK, the tobacco industry has become increasingly innovative in the design of cigarette packets as other controls on sales and advertising have taken hold, according to Ann McNeill, professor of tobacco addiction at King’s College London. ...
Twitter users up but 'headwinds' forecast image
Source : BBC [Read Article] Wednesday 26th of April 2017 12:37:14 PM
.... . However, revenue from advertising fell by almost 8% from a year earlier. ...

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