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Socially Most Trending News

.... . Google found its model in 2001: pay-per-click advertising. ... [Read full article on BBC ]
Sunday 26th of March 2017 11:09:18 PM
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.... More than half (51%) of video users on Snapchat are under 24, compared with 23% for Facebook and 17% for Google’s YouTube, according to Ampere Analysis. Brands are also keen to see a true rival emerge to challenge Facebook and Google, which have recently come in for heavy criticism for their advertising practices. ... [Read full article on Guardian ]
Sunday 26th of March 2017 04:10:59 PM
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.... It was then I thought: 'Maybe I could make a platform that connected games and causes?'" . Playmob pairs games developers or businesses with a charity and then sets up in-game advertising campaigns. ... [Read full article on BBC ]
Monday 10th of April 2017 11:19:56 PM
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....Creative companies are becoming increasingly important to the UK's future economic success and should be at the heart of the government's new industrial strategy, a trade body says. The Creative Industries Federation says film-making, music, advertising and video games are all big export earners but are often overlooked by ministers. ... [Read full article on BBC ]
Saturday 15th of April 2017 02:53:13 AM
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....It is the first time the regulator has intervened on the issue. An advocacy group which petitioned for the move said Instagram had become "a Wild West of disguised advertising". ... [Read full article on BBC ]
Thursday 20th of April 2017 05:37:35 AM
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....Meanwhile, in the UK, the Co-op supermarket was accused of "outrageous sexism" in an advert for chocolate Easter eggs that encouraged parents to "treat your daughter for doing the washing up", while Cadbury was criticised after dropping the word "Easter" from its egg hunts. These campaigns have now taken their place in the pantheon of bad advertising. ... [Read full article on BBC ]
Thursday 6th of April 2017 01:57:06 PM
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....Tom Smith, managing director of the new campus, said: “There is a recognition at ONS that there is a real opportunity and a real need to step up our game in terms of the way we use those data sources and the techniques and the capacity that we have across ONS and across government. “I want to take some of that expertise that is used to sell advertising in the commercial space and use that to understand the world for public and social good. ... [Read full article on Guardian ]
Monday 27th of March 2017 05:01:00 AM
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....From Germany to the United Arab Emirates to China you can visit the same shops, buy the same furniture, eat the same food, watch the same programmes and listen to the same music. Chris Hirst, European and UK group chief executive of advertising agency Havas, says firms expanding overseas have to overcome people's natural antipathy to this. ... [Read full article on BBC ]
Tuesday 4th of April 2017 11:20:27 PM
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....James Simmonds, of UHY Hacker Young, said: “Both the craft spirits and the craft brewery sectors are going through a period of explosive creativity. “You can see that in everything from the logos, branding and advertising of these products. ... [Read full article on Guardian ]
Sunday 16th of April 2017 11:01:07 PM
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. The UK's advertising watchdog is looking into the way so-called "fibre broadband" services are marketed. ... [Read full article on BBC ]
Tuesday 4th of April 2017 10:42:13 AM
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. Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads. ... [Read full article on Guardian ]
Wednesday 12th of April 2017 06:32:23 AM
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....James Simmonds, of UHY Hacker Young, said: "Both the craft spirits and the craft brewery sectors are going through a period of explosive creativity. "You can see that in everything from the logos, branding and advertising of these products. ... [Read full article on BBC ]
Monday 17th of April 2017 07:47:29 AM
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....". Qingzhen Chen, senior analyst for advertising research from IHS, said it would not be difficult for most channel creators to get 10,000 views from a global audience of more than one billion users. ... [Read full article on BBC ]
Friday 7th of April 2017 12:38:42 PM
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.... This struggle was thrown into sharp relief last week when the UK industry revealed that artists earned more from vinyl sales in 2016 than they did from YouTube payments for viewings of music videos. The BPI, the record labels’ association that promotes British music, says this is the latest example of YouTube exploiting the “value gap” between what it makes from online advertising shown around music videos and what finds its way to the artists’ pockets. ... [Read full article on Guardian ]
Saturday 15th of April 2017 03:00:05 PM
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....Investors view Netflix as needing to squeeze more money from each subscriber, while expressing concerns about a rapid increase in content spend. Sir Martin Sorrell, the chief executive of advertising group WPP, has said he believes Netflix could ape pay-TV players by introducing adverts. ... [Read full article on Guardian ]
Saturday 15th of April 2017 09:00:21 AM
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....His lawyers argue that proper procedure was not followed by city officials when choosing to grant the permit. Mr Di Modica has argued that the girl is not a work of art, but rather an "advertising trick" since it was sponsored by investment firm State Street Global Advisers, and erected by advertising firm McCann. ... [Read full article on BBC ]
Wednesday 12th of April 2017 05:04:35 PM
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....“We saw it as a technology to essentially punch through that fourth wall,” Burger King’s president, José Cil, had earlier told BuzzFeed News, adding that it is a “cool way to connect directly with our guests”. The reaction to the campaign calls into question just how “cool” this advertising technique is. ... [Read full article on Guardian ]
Wednesday 12th of April 2017 06:27:37 PM
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....“It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be why there is a sense that nobody thought to point out its deficiencies before it aired. ... [Read full article on Guardian ]
Wednesday 5th of April 2017 06:07:45 PM
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.... It has stopped actively looking to sell titles. Last year saw a continued decline in advertising revenue for the company, down by 18%. ... [Read full article on BBC ]
Thursday 30th of March 2017 07:28:23 AM
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.... However, Work had hoped to convince the court of appeal judges to allow him to join those few men who had been granted more than half of the combined assets in a divorce in recognition of the “wholly exceptional nature” of their success. Sir Martin Sorrell, founder of advertising firm WPP, was awarded 60% of joint assets in his 2005 divorce from Sandra, his wife of 33 years. ... [Read full article on Guardian ]
Tuesday 11th of April 2017 01:07:22 PM
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....Online, jokes were made about how Xiongan men were suddenly the most desirable in the country thanks to their newfound wealth. One post that went viral on social media showed a man jauntily posing for the camera, purportedly advertising himself as marriage material. ... [Read full article on BBC ]
Monday 3rd of April 2017 10:10:56 AM
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.... It reported an 11% fall in operating profit to a little over £1bn. Rising costs from screening Premier League football and a "weaker UK advertising market" dragged on profits, it said. ... [Read full article on BBC ]
Thursday 20th of April 2017 07:23:20 AM
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.... Hippolyte Mège-Mouriès, a chemist, created margarine and eventually sold his product to Jurgens, a Dutch company that went on to become part of Margarine Unie and then Unilever. The firm’s Stork brand was launched in 1920 and was the subject of famous 1970s and 1980s advertising campaigns, with. ... [Read full article on Guardian ]
Thursday 6th of April 2017 07:59:35 AM
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.... Unpaid internships are part of a growing trend that, according to critics, gives people from wealthy families an unfair leg-up in their careers. Fashion house Paul Smith and global advertising group Publicis are among other firms offering unpaid internships. ... [Read full article on Guardian ]
Friday 21st of April 2017 06:28:24 PM
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. Channel 4 has kicked off the search for a sponsor for The Great British Bake Off with a pitch to more than 350 advertising executives and some of the UK’s biggest spending brands, as the broadcaster looks to rake in more than £25m a year from the biggest show on British TV. ... [Read full article on Guardian ]
Thursday 20th of April 2017 03:15:30 PM
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....All passengers on United Express flight 3411 will be compensated equal to the cost of their tickets and could take the compensation in cash, travel credits or miles, United said this week. The airline, whose advertising slogan is “fly the friendly skies”, was also ridiculed on social media as the incident became a symbol of growing discontent with the way some air passengers are treated. ... [Read full article on Guardian ]
Sunday 16th of April 2017 01:27:28 PM
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. The publisher of titles including the Scotsman, Yorkshire Post and the national i has reported a £300m pre-tax loss due to a tough advertising market and writing down the value of its 200-plus local newspapers. ... [Read full article on Guardian ]
Wednesday 29th of March 2017 08:59:13 AM
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....A YouTube spokesperson said it was working "with the music industry to bring more money to artists, labels and publishers". She said that YouTube had paid out more than $1bn to the music industry globally from advertising in the past year. ... [Read full article on BBC ]
Wednesday 12th of April 2017 11:18:29 PM
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....FanFair Alliance, which recently published a guide to help fans beat touts, also questioned the validity of company details provided by professional sellers on GetMeIn and Seatwave. One seller, listed as Elsie Marshall, appears multiple times on both websites, advertising dozens of tickets worth thousands of pounds. ... [Read full article on Guardian ]
Monday 17th of April 2017 12:55:39 PM
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.... They both claimed that had always been the plan although there are rumours of tensions. Labour has pledged to have candidates in place in every seat in the country by the end of next week and is launching a drive with new social media tools that will allow it to target advertising at individual voters in constituencies. ... [Read full article on Guardian ]
Friday 21st of April 2017 12:58:04 PM
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Latest Finance News related to Advertising

Barclays boss’s spy act is a funny old business image
Source : Guardian [Read Article] Sunday 23rd of April 2017 06:00:05 AM
....So, by that reading, Staley’s efforts were not the shameful trampling over whistleblower protocols they originally appeared to be. Instead, they were a cruelly misunderstood and affectionate comic tribute to a vintage period of the bank’s advertising. ...
Growth in unpaid full-time internships raises fears for social mobility image
.... Unpaid internships are part of a growing trend that, according to critics, gives people from wealthy families an unfair leg-up in their careers. Fashion house Paul Smith and global advertising group Publicis are among other firms offering unpaid internships. ...
Philip Hammond signals ditching of Tory 'no tax rise' pledge image
Source : Guardian [Read Article] Friday 21st of April 2017 12:58:04 PM
.... They both claimed that had always been the plan although there are rumours of tensions. Labour has pledged to have candidates in place in every seat in the country by the end of next week and is launching a drive with new social media tools that will allow it to target advertising at individual voters in constituencies. ...
Sadly it was money – not morals – that forced Fox to boot Bill O'Reilly | Lucia Graves image
. It would be less accurate to say that Bill O’Reilly’s career ended amid allegations of sexual harassment than to say it ended amid an advertising boycott. ...
Bake Off auction seeks to whip up sponsorship bidding frenzy image
Source : Guardian [Read Article] Thursday 20th of April 2017 03:15:30 PM
. Channel 4 has kicked off the search for a sponsor for The Great British Bake Off with a pitch to more than 350 advertising executives and some of the UK’s biggest spending brands, as the broadcaster looks to rake in more than £25m a year from the biggest show on British TV. ...
Sky announces HBO co-production deal image
Source : BBC [Read Article] Thursday 20th of April 2017 07:23:20 AM
.... It reported an 11% fall in operating profit to a little over £1bn. Rising costs from screening Premier League football and a "weaker UK advertising market" dragged on profits, it said. ...
Celebrities warned over Instagram ads image
Source : BBC [Read Article] Thursday 20th of April 2017 05:37:35 AM
....It is the first time the regulator has intervened on the issue. An advocacy group which petitioned for the move said Instagram had become "a Wild West of disguised advertising". ...
Ticketmaster accused of not doing enough to thwart touts image
Source : Guardian [Read Article] Monday 17th of April 2017 12:55:39 PM
....FanFair Alliance, which recently published a guide to help fans beat touts, also questioned the validity of company details provided by professional sellers on GetMeIn and Seatwave. One seller, listed as Elsie Marshall, appears multiple times on both websites, advertising dozens of tickets worth thousands of pounds. ...
Craft distillers show 'explosive creativity' image
Source : BBC [Read Article] Monday 17th of April 2017 07:47:29 AM
....James Simmonds, of UHY Hacker Young, said: "Both the craft spirits and the craft brewery sectors are going through a period of explosive creativity. "You can see that in everything from the logos, branding and advertising of these products. ...
Related to :
Boutique gin and whisky boom spooks big spirit brands image
Source : Guardian [Read Article] Sunday 16th of April 2017 11:01:07 PM
....James Simmonds, of UHY Hacker Young, said: “Both the craft spirits and the craft brewery sectors are going through a period of explosive creativity. “You can see that in everything from the logos, branding and advertising of these products. ...
United Airlines changes crew flight policy after forcible removal fiasco image
....All passengers on United Express flight 3411 will be compensated equal to the cost of their tickets and could take the compensation in cash, travel credits or miles, United said this week. The airline, whose advertising slogan is “fly the friendly skies”, was also ridiculed on social media as the incident became a symbol of growing discontent with the way some air passengers are treated. ...
Music industry goes to war with YouTube image
Source : Guardian [Read Article] Saturday 15th of April 2017 03:00:05 PM
.... This struggle was thrown into sharp relief last week when the UK industry revealed that artists earned more from vinyl sales in 2016 than they did from YouTube payments for viewings of music videos. The BPI, the record labels’ association that promotes British music, says this is the latest example of YouTube exploiting the “value gap” between what it makes from online advertising shown around music videos and what finds its way to the artists’ pockets. ...
Netflix nudges 100m subscribers but what next for the streaming giant? image
Source : Guardian [Read Article] Saturday 15th of April 2017 09:00:21 AM
....Investors view Netflix as needing to squeeze more money from each subscriber, while expressing concerns about a rapid increase in content spend. Sir Martin Sorrell, the chief executive of advertising group WPP, has said he believes Netflix could ape pay-TV players by introducing adverts. ...
Industrial strategy 'must help' UK creative industries image
Source : BBC [Read Article] Saturday 15th of April 2017 02:53:13 AM
....Creative companies are becoming increasingly important to the UK's future economic success and should be at the heart of the government's new industrial strategy, a trade body says. The Creative Industries Federation says film-making, music, advertising and video games are all big export earners but are often overlooked by ministers. ...
Record company revenues hit new high image
Source : BBC [Read Article] Wednesday 12th of April 2017 11:18:29 PM
....A YouTube spokesperson said it was working "with the music industry to bring more money to artists, labels and publishers". She said that YouTube had paid out more than $1bn to the music industry globally from advertising in the past year. ...
Google Home devices stop responding to Burger King's TV ad prompt image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:27:37 PM
....“We saw it as a technology to essentially punch through that fourth wall,” Burger King’s president, José Cil, had earlier told BuzzFeed News, adding that it is a “cool way to connect directly with our guests”. The reaction to the campaign calls into question just how “cool” this advertising technique is. ...
Charging Bull artist wants removal of Fearless Girl statue image
Source : BBC [Read Article] Wednesday 12th of April 2017 05:04:35 PM
....His lawyers argue that proper procedure was not followed by city officials when choosing to grant the permit. Mr Di Modica has argued that the girl is not a work of art, but rather an "advertising trick" since it was sponsored by investment firm State Street Global Advisers, and erected by advertising firm McCann. ...
UK internet ad spend passes £10bn as Google faces YouTube row image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:32:23 AM
. Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads. ...
Judges reject US banker's claim to be a genius in divorce case image
Source : Guardian [Read Article] Tuesday 11th of April 2017 01:07:22 PM
.... However, Work had hoped to convince the court of appeal judges to allow him to join those few men who had been granted more than half of the combined assets in a divorce in recognition of the “wholly exceptional nature” of their success. Sir Martin Sorrell, founder of advertising firm WPP, was awarded 60% of joint assets in his 2005 divorce from Sandra, his wife of 33 years. ...
The good stuff image
Source : BBC [Read Article] Monday 10th of April 2017 11:19:56 PM
.... It was then I thought: 'Maybe I could make a platform that connected games and causes?'" . Playmob pairs games developers or businesses with a charity and then sets up in-game advertising campaigns. ...
YouTube channels need 10,000 views for adverts image
Source : BBC [Read Article] Friday 7th of April 2017 12:38:42 PM
....". Qingzhen Chen, senior analyst for advertising research from IHS, said it would not be difficult for most channel creators to get 10,000 views from a global audience of more than one billion users. ...
Advertising fail image
Source : BBC [Read Article] Thursday 6th of April 2017 01:57:06 PM
....Meanwhile, in the UK, the Co-op supermarket was accused of "outrageous sexism" in an advert for chocolate Easter eggs that encouraged parents to "treat your daughter for doing the washing up", while Cadbury was criticised after dropping the word "Easter" from its egg hunts. These campaigns have now taken their place in the pantheon of bad advertising. ...
Unilever to ditch Flora and Stork as consumers turn to butter image
Source : Guardian [Read Article] Thursday 6th of April 2017 07:59:35 AM
.... Hippolyte Mège-Mouriès, a chemist, created margarine and eventually sold his product to Jurgens, a Dutch company that went on to become part of Margarine Unie and then Unilever. The firm’s Stork brand was launched in 1920 and was the subject of famous 1970s and 1980s advertising campaigns, with. ...
From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest image
....“It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be why there is a sense that nobody thought to point out its deficiencies before it aired. ...
Bed and breakfast? image
Source : BBC [Read Article] Tuesday 4th of April 2017 11:20:27 PM
....From Germany to the United Arab Emirates to China you can visit the same shops, buy the same furniture, eat the same food, watch the same programmes and listen to the same music. Chris Hirst, European and UK group chief executive of advertising agency Havas, says firms expanding overseas have to overcome people's natural antipathy to this. ...
Fibre broadband advertising to be investigated image
Source : BBC [Read Article] Tuesday 4th of April 2017 10:42:13 AM
. The UK's advertising watchdog is looking into the way so-called "fibre broadband" services are marketed. ...
Xiongan district becomes hot property in China image
Source : BBC [Read Article] Monday 3rd of April 2017 10:10:56 AM
....Online, jokes were made about how Xiongan men were suddenly the most desirable in the country thanks to their newfound wealth. One post that went viral on social media showed a man jauntily posing for the camera, purportedly advertising himself as marriage material. ...
Johnston Press announces £300m pre-tax loss image
Source : BBC [Read Article] Thursday 30th of March 2017 07:28:23 AM
.... It has stopped actively looking to sell titles. Last year saw a continued decline in advertising revenue for the company, down by 18%. ...
Johnston Press reports £300m loss after huge newspaper writedown image
Source : Guardian [Read Article] Wednesday 29th of March 2017 08:59:13 AM
. The publisher of titles including the Scotsman, Yorkshire Post and the national i has reported a £300m pre-tax loss due to a tough advertising market and writing down the value of its 200-plus local newspapers. ...
ONS looks to big data as it explores new ways to measure UK economy image
Source : Guardian [Read Article] Monday 27th of March 2017 05:01:00 AM
....Tom Smith, managing director of the new campus, said: “There is a recognition at ONS that there is a real opportunity and a real need to step up our game in terms of the way we use those data sources and the techniques and the capacity that we have across ONS and across government. “I want to take some of that expertise that is used to sell advertising in the commercial space and use that to understand the world for public and social good. ...
Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers' image
.... More than half (51%) of video users on Snapchat are under 24, compared with 23% for Facebook and 17% for Google’s YouTube, according to Ampere Analysis. Brands are also keen to see a true rival emerge to challenge Facebook and Google, which have recently come in for heavy criticism for their advertising practices. ...
Pret a Manger to pay work experience recruits after criticism of unpaid scheme image
.... It will also run a social media campaign. Pret is also hoping to attract more British workers by increasing recruitment advertising, using social media, doubling the intake to its school leavers programme and working with Jobcentre Plus. ...
Google's bad week: YouTube loses millions as advertising row reaches US image
Source : Guardian [Read Article] Saturday 25th of March 2017 10:00:06 AM
. It’s been a bad week for Google, with major brands pulling millions of dollars in advertising amid rows over extremist content on YouTube. ...
Pret a Manger looks to UK's teenagers to tackle looming staff crisis image
Source : Guardian [Read Article] Saturday 25th of March 2017 07:00:03 AM
.... It will also run a social media campaign. Pret is also hoping to attract more British workers by increasing recruitment advertising, using social media, doubling the intake to its school leavers programme and working with Jobcentre Plus. ...
Lords call for the banks to get back to basics image
Source : Guardian [Read Article] Saturday 25th of March 2017 07:00:02 AM
....In a report on tackling financial exclusion, a House of Lords committee says banks must be “much more proactive” in promoting their basic accounts. It claims that in some cases, even branch staff are unfamiliar with them, and recommends that the government should “require” banks to properly promote them, in branches and via advertising. ...
‘A truly terrible story, and not uncommon’ – our work expert responds image
.... Jinmonty. I am a strategic planning director at a large advertising agency, with 10-plus years’ experience primarily in global fast-moving consumer goods. ...
Ads in the sky image
Source : BBC [Read Article] Friday 24th of March 2017 12:13:43 AM
....He is hoping that landlords will grab the opportunity to turn their buildings into revenue-generating digital billboards that are huge, yet physically unobtrusive. These are very early days for the firm, but Mr Siden believes outdoor advertising generally is overdue a leap forward in innovation. ...
YouTube and Google boycott spreads to US as AT&T and Verizon pull ads image
Source : Guardian [Read Article] Thursday 23rd of March 2017 02:07:42 PM
....The companies have joined the boycott, which began in the UK with organisations including the BBC, the Guardian and the British Government, despite the efforts of Google to quell fears on Monday. Google’s chief business officer has promised a three-pronged plan to improve its advertising network, and apologised to brands for placing their ads “on content that was not aligned with their values”. ...
Bosses' incomes are 386 times higher than Living Wage image
Source : BBC [Read Article] Wednesday 22nd of March 2017 01:21:15 PM
.... . One third of investors in WPP - the world's largest advertising group - failed to back Sir Martin's pay package at its annual meeting. ...
FTSE CEOs 'earn 386 times more than workers on national living wage' image
Source : Guardian [Read Article] Wednesday 22nd of March 2017 06:30:27 AM
....”. The trust’s “pay tracker” report highlights the big gaps between FTSE bosses such as Sir Martin Sorrell of advertising firm WPP, who was awarded more than £40m in 2016, and public sector workers, who have seen their incomes squeezed by years of austerity. ...
Viagogo snubs MPs' inquiry into online ticket reselling image
Source : Guardian [Read Article] Tuesday 21st of March 2017 10:57:46 AM
....MPs on the department for culture, media and sport committee heard allegations from music industry figures and fans about Viagogo, which allows touts to advertise tickets for huge mark-ups even before they go on sale, in return for a cut of up to 25% of the selling price. Internet giant Google, already under fire for placing adverts next to extremist content, now looks likely to be dragged into the inquiry, after it was accused of “colluding” with Viagogo by advertising the reseller at the top of search results. ...
Google to overhaul advertising policies after growing boycott image
Source : Guardian [Read Article] Tuesday 21st of March 2017 09:48:57 AM
. Google has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company’s platforms from leading brands and advertisers including the UK government, Marks & Spencer and McDonald’s. ...
Google promises to take action on 'hateful' content image
Source : BBC [Read Article] Tuesday 21st of March 2017 08:15:36 AM
....Google has responded to major companies withdrawing online adverts by promising to take "a tougher stance on hateful, offensive and derogatory content". Philipp Schindler, the firm's chief business officer, said Google would also tighten advertising safeguards. ...
Advertising control image
Source : BBC [Read Article] Tuesday 21st of March 2017 12:07:48 AM
. One of the biggest challenges for advertisers right now is "to make sure your advert doesn't end up next to a recruitment video for Isis", says Matt Scheckner, founder of an advertising industry extravaganza being held in London this week. ...
Google boss says sorry for extremist content image
Source : BBC [Read Article] Monday 20th of March 2017 01:50:02 PM
. Matt Brittin, head of Google - the owner of YouTube - in Europe, Middle East and Africa, has promised to take action after advertising appeared next to extremist content on the video site. ...
Head of Google Europe apologises over ads on extremist content image
Source : Guardian [Read Article] Monday 20th of March 2017 12:23:08 PM
....But his response was deemed inadequate by Yvette Cooper, Labour MP and home affairs select committee chair, who said the company was “failing to do enough” to weed out extremist content. Brittin told an audience of advertising industry figures that the company would improve its ad placement system, which has seen ads attached to videos by extremists, including hate preachers and the former Ku Klux Klan leader David Duke. ...
Google apologises after ads appear next to extremist content image
Source : BBC [Read Article] Monday 20th of March 2017 10:09:41 AM
....The Times said that rape apologists, anti-Semites and hate preachers were among those receiving payouts. There are two difficult issues for Google here - spotting videos that are illegal and should be removed from YouTube, and determining which are legal but not suitable for advertising. ...
How can I leave my job in ad-land and use my skills to do good? image
Source : Guardian [Read Article] Monday 20th of March 2017 07:00:30 AM
.... We then print the best of your comments alongside Jeremy’s own insights. I’m a strategic planning director at a large advertising agency, with 10-plus years’ experience, primarily in global fast-moving consumer goods (FMCG). ...
Labour demands answers over George Osborne's Evening Standard job image
Source : Guardian [Read Article] Sunday 19th of March 2017 08:00:16 PM
. George Osborne’s appointment at the London Evening Standard while remaining a Conservative MP could be a potential conflict of interest with government advertising budgets, Labour has said. ...
Google braces for questions as more big-name firms pull adverts image
Source : Guardian [Read Article] Sunday 19th of March 2017 03:24:45 PM
. Google executives are bracing for a two-pronged inquisition from the advertising industry and the government over the company’s plans to stop ads being placed next to extremist material. ...
British firms warned over new wave of pay revolts at AGMs image
Source : Guardian [Read Article] Sunday 19th of March 2017 12:59:57 PM
....The £35m each of them can expect dwarfs the £23. 3m received by housebuilder Berkeley’s founder-chairman Tony Pidgley in 2015 but still some way below the £70m deal that Sir Martin Sorrell got in the same year at advertising giant WPP. ...
Lily Beddall: Girl with Down's syndrome models for Matalan image
Source : BBC [Read Article] Saturday 18th of March 2017 12:30:56 AM
. A two-year-old girl with Down's syndrome has been chosen as one of the faces of a fashion retailer's advertising campaign. ...
Jewellery firm Tiffany makes 'patchy progress' image
Source : BBC [Read Article] Friday 17th of March 2017 04:19:06 PM
....Looking ahead, Mr Saunders believes the new management team need to bring about a "fundamental" change in products and approach to selling. He says the Superbowl advertising which highlighted Lady Gaga as the face of the brand was a good start in bringing a more contemporary feel to the firm. ...
French advertising giant pulls out of Google and YouTube image
Source : Guardian [Read Article] Friday 17th of March 2017 03:08:24 PM
. A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube. ...
George Osborne facing calls to quit as MP over Evening Standard job image
Source : Guardian [Read Article] Friday 17th of March 2017 12:51:44 PM
.... Lewis said Osborne had shown “total contempt” for the rules. Labour sources also said the party would table questions to each department to identify how much the government spent on advertising with the Standard. ...
YouTube: UK government suspends ads amid extremism concerns image
Source : BBC [Read Article] Friday 17th of March 2017 11:15:21 AM
.... . "Google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content," a spokesman said. ...
Google summoned   by ministers as government pulls ads over extremist content image
. Google has been summoned to the Cabinet Office after it emerged that government advertising was being inadvertently placed next to extremist material. ...
TV company behind Question Time could sell for up to £300m image
Source : Guardian [Read Article] Wednesday 15th of March 2017 03:54:39 PM
.... The broadcaster has shown an appetite for picking up one of the few remaining independent players in the UK market, having unsuccessfully mounted a £1bn bid for Canadian-headquartered but UK-listed Entertainment One. Adam Crozier, the chief executive of ITV, has spent more than £1bn on acquisitions, building an international TV production powerhouse to reduce its reliance on advertising revenue. ...
Zara founder to receive £1.1bn payout after record sales image
Source : Guardian [Read Article] Wednesday 15th of March 2017 10:47:42 AM
....Like Céline or Johanna Ortiz but can’t afford them? Zara had the same looks at just 5% of the designer price. Yet despite spending nothing on advertising, the 10% increase in sales suggests Zara has transcended fashion-forward, mid-range shops such as Mango and H&M. ...
Our manager promotes friends without advertising the jobs – what should I do? image
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Glad to be sacked image
Source : BBC [Read Article] Monday 13th of March 2017 12:12:20 AM
....But he says he and Virgin Wines immediately "made all the classic dotcom mistakes". "We did everything wrong - we had a flash London headquarters, a huge IT office, a big advertising campaign, and absolutely nothing worked. ...
Can .art domain give the art business an online boost? image
Source : Guardian [Read Article] Sunday 12th of March 2017 08:00:19 AM
.... Companies operating under . art will have to undertake a lot of advertising and it will take five to ten years to get it out there and to build trust. ...
The farming revolution that aims to bring free-range milk to Britain image
Source : Guardian [Read Article] Sunday 12th of March 2017 12:05:09 AM
....Milk bearing the Pasture Promise label is backed up by NSF certification, a food standards label that will guarantee the cows have indeed been grazing outdoors for 180 days, that they are in yard for an hour before and after milking, that they graze within 400 metres of water and that no male calves have been euthanised, an industry practice that fuels the ire of anti-dairy campaigners. Indeed, for the Go Vegan World group, which recently extended an eye-catching advertising campaign against the dairy industry in Ireland and the UK, no amount of free-range labelling can mask the injustice of dairy. ...
Tim Berners-Lee calls for tighter regulation of online political advertising image
. Sir Tim Berners-Lee, the inventor of the worldwide web, has called for tighter regulation of online political advertising, which he says is being used in “unethical ways”. ...
Pay boosts for Shell and Rolls-Royce bosses despite profits slide image
....It comes after Rolls-Royce posted its biggest ever loss last year, although underlying profit beat expectations. Meanwhile, Sir Martin Sorrell, chief executive of advertising giant WPP, has been awarded £41. ...
Sir Martin Sorrell's £42m payout takes earnings to £210m in five years image
. The scale of pay deals on offer in FTSE 100 boardrooms has been illustrated by the latest payout to Sir Martin Sorrell, who was awarded more than £40m in 2016 taking the total payout to the chief executive of marketing and advertising company WPP in the past five years to more than £200m. ...
John Lewis broke advertising rules by pulling Apple Watch deal image
Source : Guardian [Read Article] Wednesday 8th of March 2017 07:01:00 AM
. John Lewis has been reprimanded by the advertising watchdog for running a Black Friday promotion offering the Apple Watch on sale, only to pull it from its website until the next day when it was marked up to full price. ...
Jaguar ad 'encouraged unsafe driving' rules watchdog image
Source : BBC [Read Article] Wednesday 8th of March 2017 12:19:58 AM
....". The authority has also told Jaguar Land Rover that its future advertising must not encourage drivers to perform tasks that might distract their attention from the road. ...
Taxes for self-employed likely to rise in Hammond's budget image
Source : Guardian [Read Article] Tuesday 7th of March 2017 08:05:27 PM
....Almost half – 45% – of the growth in jobs as Britain’s economy has bounced back since 2008 has been in self-employment. Much of that has been in traditionally high-paid sectors such as advertising and banking, rather than the low-paid taxi drivers and couriers whose cases have caught public attention. ...
Red hot image
Source : BBC [Read Article] Monday 6th of March 2017 12:04:06 AM
...." . First available to buy in 2010, the Instant Pot has become a veritable craze, a success built through social media word-of-mouth instead of traditional TV or print advertising. ...
Snap and Sorrell are wrong: powerful bosses can become untouchable insiders image
....Sir Martin Sorrell is the man with the case for defence. “Perhaps surprisingly, corporate structures that seem to offend customary good corporate governance may deliver better long-term results,” declared the chief executive of advertising giant WPP last week. ...
The Observer view on the Snap flotation | Observer editorial image
Source : Guardian [Read Article] Sunday 5th of March 2017 12:04:29 AM
.... Snapchat allows people to send disappearing photos and videos, one of a multitude of ways we now have to communicate with each other. It is the mark of an economic ecosystem that is incentivising more and more energy to go into designing platforms such as Facebook that cannibalise the creative industries, by consuming ever-increasing proportions of digital advertising revenue. ...
SSE glitch: 'Smart meter said I owed thousands' image
Source : BBC [Read Article] Saturday 4th of March 2017 10:25:34 PM
.... . It's spending millions on advertising which mocks dressmakers and doctors guessing measurements and ailments respectively. ...
WPP warns on 'tepid' economic growth as profits jump image
Source : BBC [Read Article] Friday 3rd of March 2017 09:25:26 AM
. WPP, the advertising giant, warned that "tepid" economic growth could hit revenues. ...
Sorrell: companies that offend good governance tend to perform better image
.... The City expected growth to be set at the 3% mark. Sorrell said that the 1% downgrade could largely be attributed to the loss of income after losing the AT&T and VW advertising accounts. ...
Snapchat goes public at $29bn and makes co-founders tech billionaires image
Source : Guardian [Read Article] Thursday 2nd of March 2017 04:27:48 PM
....The move gave a measure of comfort to investors who are expecting Snapchat’s sale to push a new generation of successful tech firms, including Uber and Airbnb, to list publicly. Snap’s initial public offering (IPO) potentially creates a serious rival for Facebook, which has come to dominate social media and online advertising and has shown clear signs that it regards Snapchat as a potential threat. ...
'Don't change!' image
Source : BBC [Read Article] Thursday 2nd of March 2017 12:03:07 AM
.... . Snapchatters out shopping in London spoke to the BBC about why the service seems to resonate so strongly with young people - and whether they'll stick with it should advertising become more prevalent. ...

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