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...."We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added. The campaign, from London-based advertising agency Leo Burnett, first aired on 12 May and is scheduled to run for seven weeks. ... [Read full article on BBC ]
Monday 15th of May 2017 06:04:22 PM
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.... . "I see live streaming following a path similar to social networking, where at first it started as a place for people to connect with each other but eventually evolved into a powerful platform for advertising, marketing, and publishing," says Paul Verna, principal analyst at eMarketer. ... [Read full article on BBC ]
Thursday 4th of May 2017 11:15:21 PM
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....". The company grew its revenue from advertising, which accounts for almost all of Facebook's income, by 51% to $7. ... [Read full article on BBC ]
Wednesday 3rd of May 2017 09:35:28 PM
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....Within hours of the launch of a Champions League final campaign, which included the chance to win tickets for next weekend's Cardiff showpiece, their crisp-eater-in-chief Gary Lineker has been pictured clutching photos of Fred West and Harold Shipman in online videos on Twitter. From Pepsi to Nivea: Some of the worst advertising fails. ... [Read full article on BBC ]
Thursday 25th of May 2017 04:50:34 PM
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....”. The judges heard that Nestlé had spent between £3m and £11m a year advertising and promoting KitKats between 1996 and 2007. ... [Read full article on Guardian ]
Wednesday 17th of May 2017 09:31:17 AM
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....Daimler, which owns Mercedes-Benz, said it was co-operating with authorities. It added "known and unknown employees" were being sought over suspicion of fraud and misleading advertising. ... [Read full article on BBC ]
Tuesday 23rd of May 2017 02:02:06 PM
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.... . "We've recently tightened our advertising policies and enforcement; made algorithmic updates; and are expanding our partnerships with specialist organisations working in this field. ... [Read full article on BBC ]
Monday 1st of May 2017 01:06:58 AM
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. Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. ... [Read full article on Guardian ]
Monday 1st of May 2017 11:01:11 PM
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....The aim is to block any opportunity for a con-artist to go on a spending spree, were they to trick somebody out of the card details. The official launch of the service coincides with a major advertising campaign by the bank about the threat of fraud. ... [Read full article on BBC ]
Sunday 7th of May 2017 11:19:09 PM
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.... . Other phone services that carry advertising and automated responses are free. ... [Read full article on BBC ]
Monday 8th of May 2017 11:53:44 AM
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....Wednesday was the first time Snap has had to publish its earnings since it made its initial public offering (IPO) in March, which valued the company at $28bn. Since then, the company has been trying to convince Wall Street that it can make money from advertising at a time when rival Facebook has been pushing aggressively into Snap’s territory. ... [Read full article on Guardian ]
Wednesday 10th of May 2017 09:22:36 PM
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....Taylor Wimpey has since stopped selling homes with doubling ground rent clauses, and begun a £130m scheme to change the leases, but many buyers remain unhappy. Lee Bennett from Manchester has begun parking advertising vans outside new-build developments in the north-west where homes are being sold as leasehold. ... [Read full article on Guardian ]
Tuesday 16th of May 2017 05:01:05 AM
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....". The campaign, from London-based advertising agency Leo Burnett, had been scheduled to run for seven weeks. ... [Read full article on BBC ]
Tuesday 16th of May 2017 04:32:24 PM
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. Profits at 21st Century Fox dipped in the first three months of the year, weighed down by flat cable advertising and less successful movie releases. ... [Read full article on BBC ]
Wednesday 10th of May 2017 09:14:26 PM
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....That was helped by Lego Batman and Kong: Skull Island movies, which together have grossed nearly $900m globally, according to tracking firm Box Office Mojo. Higher subscription fees for its HBO cable channel and the Turner broadcast network, which includes CNN, also buoyed revenues, helping to offset a decline in advertising. ... [Read full article on BBC ]
Wednesday 3rd of May 2017 07:14:29 PM
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.... She has also collaborated with #AmExPlatinum in highly stylised posts that convey the perceived luxury lifestyle promoted by the financial services brand. Each one carries a carefully worded caption and the #ad tag, defining the post as a piece of paid-for advertising. ... [Read full article on Guardian ]
Saturday 27th of May 2017 11:05:41 PM
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....The constraints are shaping the emerging Cuban start-ups. At this month's TechCrunch conference in New York, Mr Gonzalez shared a stage with Kewelta, a firm focusing on advertising within decentralised online and offline networks, and Knales, which provides updates on weather, news and other events via text messages and phone calls. ... [Read full article on BBC ]
Monday 22nd of May 2017 11:35:07 PM
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....”. She added that due to lead times required by broadcasters, the promotion created by the London advertising agency Leo Burnett, would still air on Wednesday. ... [Read full article on Guardian ]
Tuesday 16th of May 2017 10:12:36 AM
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....Its television networks, which include ABC, Disney and the sports-focused ESPN, are the biggest earners, together accounting for more than 40% of the firm's total revenue in the last financial year. However, ESPN has struggled with millions of subscriber losses and advertising declines in recent years, as live sports services have begun to feel the pressure from online television and viewer demands for cheaper cable packages. ... [Read full article on BBC ]
Tuesday 9th of May 2017 09:37:14 PM
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.... . It also said regulator Ofcom needed to do more to hold providers to the promises they made about coverage in advertising. ... [Read full article on BBC ]
Friday 12th of May 2017 08:36:37 AM
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.... Ten years later, Horton died in a car accident, and the chain that bore his name went on to win itself a kind of nostalgic respect, along with a dedicated customer base made up of everyone from students to builders to working professionals looking for a cheap lunch. For the last two decades or so, Tim Hortons has doubled down with advertising that ties the chain to another Canadian institution: ice hockey. ... [Read full article on Guardian ]
Sunday 30th of April 2017 05:31:04 AM
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. Revenues at broadcaster ITV fell 3% in the first three months of the year as advertising income dropped 9%. ... [Read full article on BBC ]
Wednesday 10th of May 2017 06:34:29 AM
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....ITV’s chief executive, Adam Crozier, is stepping down after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster. Crozier, who led a turnaround at ITV after the 2009 recession and successfully reduced the broadcaster’s reliance on advertising revenue by building up its production arm, will leave to pursue a portfolio of roles at private and publicly listed companies. ... [Read full article on Guardian ]
Thursday 4th of May 2017 06:29:22 AM
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....The chancellor, Philip Hammond, has said he wants to get ahead of the curve early to make the UK a “world leader” in 5G, which theoretically will open up an interconnected world of driverless cars, smart home appliances, armies of delivery drones and lightning-fast video on the go. The advertising watchdog is to crack down on the broadband speeds companies claim in adverts to lure customers into signing up for their services. ... [Read full article on Guardian ]
Wednesday 3rd of May 2017 06:33:27 AM
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....BHP Billiton, the world’s biggest miner is rebranding, changing its name back to just BHP from this week. The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, “Think Big”, to facilitate the change. ... [Read full article on Guardian ]
Monday 15th of May 2017 12:52:45 AM
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....Analyst Simon Davies of Canaccord Genuity said the review followed a period of "increased regulatory activity in the UK online gaming market". UKGC announced its first ever fine for advertising breaches on 2 May when BGO was fined £300,000. ... [Read full article on BBC ]
Monday 15th of May 2017 07:40:51 AM
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.... . Mr Crozier built up ITV's production arm, reducing its reliance on shrinking advertising revenue. ... [Read full article on BBC ]
Wednesday 3rd of May 2017 07:36:53 AM
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.... It was promoted by more than 400 “influencers” with huge social media followings. Instagrammers who are paid to promote products, and where the message is controlled by the brand, are subject to the same rules around advertising as any other media. ... [Read full article on Guardian ]
Friday 5th of May 2017 11:24:57 AM
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.... . TPG Capital and the Ontario Teachers' Pension Plan want to buy parts of Fairfax Media including its newspapers and property advertising arm, Domain. ... [Read full article on BBC ]
Monday 8th of May 2017 10:59:44 AM
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....In the UK, about 65% of its workforce is drawn from EU countries other than Britain. The company has traditionally relied on its website to fill vacancies, with applicants directed to a recruitment centre in London, but it has started advertising roles in job centres and on social media to try to attract British workers. ... [Read full article on Guardian ]
Wednesday 10th of May 2017 02:23:58 PM
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Latest Finance News related to Advertising

Millennial ‘influencers’ who are the new stars of web advertising image
Source : Guardian [Read Article] Saturday 27th of May 2017 11:05:41 PM
.... She has also collaborated with #AmExPlatinum in highly stylised posts that convey the perceived luxury lifestyle promoted by the financial services brand. Each one carries a carefully worded caption and the #ad tag, defining the post as a piece of paid-for advertising. ...
Spotify hopes going public will cement streaming as music's future image
Source : Guardian [Read Article] Saturday 27th of May 2017 10:00:25 AM
.... One is Google-owned YouTube, which dominates music streaming with a free, ad-supported model. While YouTube points to $1bn it paid back to the industry in advertising last year, payments to artists have not kept pace. ...
'Working from home is having an adverse effect on your health' – our work expert responds image
....My youngest son is 18 and finishing his A-levels. He is very creative and would like to work eventually in a media, advertising and/or film role. ...
Broadband price wars: TalkTalk fires superfast salvo at super-low cost image
.... Sky has a fibre deal that at £20 a month looks cheaper, however users are limited to 25GB of data downloads each month, rather defeating the “upgrading” exercise. The prices, which must now include the landline cost to meet new price advertising rules, will look attractive to anyone who hasn’t switched supplier recently – particularly those with BT who pay £29. ...
Walkers Crisps Gary Lineker campaign suffers Twitter sabotage image
Source : BBC [Read Article] Thursday 25th of May 2017 04:50:34 PM
....Within hours of the launch of a Champions League final campaign, which included the chance to win tickets for next weekend's Cardiff showpiece, their crisp-eater-in-chief Gary Lineker has been pictured clutching photos of Fred West and Harold Shipman in online videos on Twitter. From Pepsi to Nivea: Some of the worst advertising fails. ...
Bad sex scenes image
Source : BBC [Read Article] Wednesday 24th of May 2017 11:00:09 PM
....While for many people making their podcast is a happy hobby, for an increasing number - such as Jamie Morton - it can be a very lucrative business. So how can podcast makers make money? With most podcasts being given away for free, the answer is advertising revenues, but if you aren't an expert on the advertising industry, securing adverts may seem like an impossible challenge. ...
German police raid Daimler offices image
Source : BBC [Read Article] Tuesday 23rd of May 2017 02:02:06 PM
....Daimler, which owns Mercedes-Benz, said it was co-operating with authorities. It added "known and unknown employees" were being sought over suspicion of fraud and misleading advertising. ...
Cuban revolution image
Source : BBC [Read Article] Monday 22nd of May 2017 11:35:07 PM
....The constraints are shaping the emerging Cuban start-ups. At this month's TechCrunch conference in New York, Mr Gonzalez shared a stage with Kewelta, a firm focusing on advertising within decentralised online and offline networks, and Knales, which provides updates on weather, news and other events via text messages and phone calls. ...
An apprenticeship or university – which would be better for my creative son? image
....My youngest son is 18 and just finishing his A-levels. He is creative and would like to work eventually in a media/advertising/film role. ...
Picture perfect: how to make an art of your investments image
Source : Guardian [Read Article] Saturday 20th of May 2017 06:00:17 AM
....The best work sells quickly, so turn up early. Charles Saatchi, the advertising magnate and art collector, sometimes arrives at shows before all the artwork is installed and rival dealers get there (he is famed for buying up entire graduation shows). ...
KitKat foiled again in attempt to trademark four-fingered bar's shape image
Source : Guardian [Read Article] Wednesday 17th of May 2017 09:31:17 AM
....”. The judges heard that Nestlé had spent between £3m and £11m a year advertising and promoting KitKats between 1996 and 2007. ...
McDonald's decides to withdraw 'offensive' television advert image
Source : BBC [Read Article] Tuesday 16th of May 2017 04:32:24 PM
....". The campaign, from London-based advertising agency Leo Burnett, had been scheduled to run for seven weeks. ...
McDonald's pulls ad that 'exploited child bereavement' image
Source : Guardian [Read Article] Tuesday 16th of May 2017 10:12:36 AM
....”. She added that due to lead times required by broadcasters, the promotion created by the London advertising agency Leo Burnett, would still air on Wednesday. ...
Leasehold now the No 1 concern for UK homeowners, study finds image
Source : Guardian [Read Article] Tuesday 16th of May 2017 05:01:05 AM
....Taylor Wimpey has since stopped selling homes with doubling ground rent clauses, and begun a £130m scheme to change the leases, but many buyers remain unhappy. Lee Bennett from Manchester has begun parking advertising vans outside new-build developments in the north-west where homes are being sold as leasehold. ...
McDonald's apologises for 'offensive' television advert image
Source : BBC [Read Article] Monday 15th of May 2017 06:04:22 PM
...."We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added. The campaign, from London-based advertising agency Leo Burnett, first aired on 12 May and is scheduled to run for seven weeks. ...
888 shares hit by Gambling Commission review image
Source : BBC [Read Article] Monday 15th of May 2017 07:40:51 AM
....Analyst Simon Davies of Canaccord Genuity said the review followed a period of "increased regulatory activity in the UK online gaming market". UKGC announced its first ever fine for advertising breaches on 2 May when BGO was fined £300,000. ...
Mining company BHP drops Billiton from name in $10m ad campaign image
Source : Guardian [Read Article] Monday 15th of May 2017 12:52:45 AM
....BHP Billiton, the world’s biggest miner is rebranding, changing its name back to just BHP from this week. The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, “Think Big”, to facilitate the change. ...
Fake news or not, the future belongs to Facebook image
Source : Guardian [Read Article] Sunday 14th of May 2017 06:00:08 AM
....Now, of course, there are elements of hyperbole here. Newspapers see Facebook and Google eating what’s left of their future as the digital giants devour 90% of advertising growth. ...
Just do it: the experience economy and how we turned our backs on ‘stuff’ image
.... It soon had more than three million subscribers, and in 2016 Unilever, P&G’s big rival, bought the Dollar Shave Club – and its members – for $1bn. “People have got that we can move from a transactional relationship mediated by big-scale advertising to much more of a one-to-one relationship with the customer,” Strong adds. ...
Firms 'hobbled' by poor mobile coverage image
Source : BBC [Read Article] Friday 12th of May 2017 08:36:37 AM
.... . It also said regulator Ofcom needed to do more to hold providers to the promises they made about coverage in advertising. ...
Aw Snap: Snapchat parent company's value plummets after earnings report image
Source : Guardian [Read Article] Wednesday 10th of May 2017 09:22:36 PM
....Wednesday was the first time Snap has had to publish its earnings since it made its initial public offering (IPO) in March, which valued the company at $28bn. Since then, the company has been trying to convince Wall Street that it can make money from advertising at a time when rival Facebook has been pushing aggressively into Snap’s territory. ...
21st Century Fox hit by lack of blockbusters image
Source : BBC [Read Article] Wednesday 10th of May 2017 09:14:26 PM
. Profits at 21st Century Fox dipped in the first three months of the year, weighed down by flat cable advertising and less successful movie releases. ...
Pret a Manger considers putting New York IPO on the menu image
Source : Guardian [Read Article] Wednesday 10th of May 2017 02:23:58 PM
....In the UK, about 65% of its workforce is drawn from EU countries other than Britain. The company has traditionally relied on its website to fill vacancies, with applicants directed to a recruitment centre in London, but it has started advertising roles in job centres and on social media to try to attract British workers. ...
ITV revenues fall 3% as advertising continues to shrink image
Source : BBC [Read Article] Wednesday 10th of May 2017 06:34:29 AM
. Revenues at broadcaster ITV fell 3% in the first three months of the year as advertising income dropped 9%. ...
Walt Disney profits were boosted by Beauty and the Beast image
Source : BBC [Read Article] Tuesday 9th of May 2017 09:37:14 PM
....Its television networks, which include ABC, Disney and the sports-focused ESPN, are the biggest earners, together accounting for more than 40% of the firm's total revenue in the last financial year. However, ESPN has struggled with millions of subscriber losses and advertising declines in recent years, as live sports services have begun to feel the pressure from online television and viewer demands for cheaper cable packages. ...
Ofcom to probe high cost of directory enquiry calls image
Source : BBC [Read Article] Monday 8th of May 2017 11:53:44 AM
.... . Other phone services that carry advertising and automated responses are free. ...
Private equity bids $2.5bn for Sydney Morning Herald owner image
.... . TPG Capital and the Ontario Teachers' Pension Plan want to buy parts of Fairfax Media including its newspapers and property advertising arm, Domain. ...
Barclays Bank launches new £10m advertising campaign to fight fraud image
Source : Daily Express [Read Article] Monday 8th of May 2017 07:51:00 AM
. The bank is launching a new £10 million advertising campaign alerting people to the risk of fraud in the digital age. ...
Debit card control lets you 'turn off' card to beat scams image
Source : BBC [Read Article] Sunday 7th of May 2017 11:19:09 PM
....The aim is to block any opportunity for a con-artist to go on a spending spree, were they to trick somebody out of the card details. The official launch of the service coincides with a major advertising campaign by the bank about the threat of fraud. ...
Share your horror stories to help end ticket rip-offs image
Source : Guardian [Read Article] Saturday 6th of May 2017 06:00:56 AM
.... The campaign follows a series of high-profile examples of fans being overcharged, refused entry at the door, or ending up with seats that were far worse than those they had paid for. Families with children waiting to see the Harry Potter and the Cursed Child play, which secondary sites including Viagogo were advertising for more than £8,000, were among those refused entry earlier this year. ...
Putting you in the picture: yes, you can earn a living on Instagram image
.... It was promoted by more than 400 “influencers” with huge social media followings. Instagrammers who are paid to promote products, and where the message is controlled by the brand, are subject to the same rules around advertising as any other media. ...
Watch me, watch me image
Source : BBC [Read Article] Thursday 4th of May 2017 11:15:21 PM
.... . "I see live streaming following a path similar to social networking, where at first it started as a place for people to connect with each other but eventually evolved into a powerful platform for advertising, marketing, and publishing," says Paul Verna, principal analyst at eMarketer. ...
TV's got talent: top jobs in UK broadcasting up for grabs image
Source : Guardian [Read Article] Thursday 4th of May 2017 06:29:22 AM
....ITV’s chief executive, Adam Crozier, is stepping down after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster. Crozier, who led a turnaround at ITV after the 2009 recession and successfully reduced the broadcaster’s reliance on advertising revenue by building up its production arm, will leave to pursue a portfolio of roles at private and publicly listed companies. ...
Facebook nears two billion monthly users image
Source : BBC [Read Article] Wednesday 3rd of May 2017 09:35:28 PM
....". The company grew its revenue from advertising, which accounts for almost all of Facebook's income, by 51% to $7. ...
Lego Batman and CNN star as Time Warner profits rise image
Source : BBC [Read Article] Wednesday 3rd of May 2017 07:14:29 PM
....That was helped by Lego Batman and Kong: Skull Island movies, which together have grossed nearly $900m globally, according to tracking firm Box Office Mojo. Higher subscription fees for its HBO cable channel and the Turner broadcast network, which includes CNN, also buoyed revenues, helping to offset a decline in advertising. ...
Adam Crozier will leave ITV looking a picture of health image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:50:32 PM
....Adam Crozier, it could be said, is leaving ITV at a good moment for him. The business has been reinvented from its basket-case status in 2010 but now faces a tougher advertising market and the march of Netflix, Amazon and whoever comes next. ...
ITV chief executive Adam Crozier steps down image
Source : BBC [Read Article] Wednesday 3rd of May 2017 07:36:53 AM
.... . Mr Crozier built up ITV's production arm, reducing its reliance on shrinking advertising revenue. ...
4G mobile: UK urban areas with best and worst coverage revealed image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:33:27 AM
....The chancellor, Philip Hammond, has said he wants to get ahead of the curve early to make the UK a “world leader” in 5G, which theoretically will open up an interconnected world of driverless cars, smart home appliances, armies of delivery drones and lightning-fast video on the go. The advertising watchdog is to crack down on the broadband speeds companies claim in adverts to lure customers into signing up for their services. ...
ITV chief executive Adam Crozier steps down after seven years image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:25:36 AM
....ITV’s chief executive, Adam Crozier, is stepping down after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster. Crozier, who led a turnaround at ITV after the recession and successfully reduced the broadcaster’s reliance on advertising revenue by building up its production arm, will leave at the end of June to pursue a portfolio of roles at private and publicly listed companies. ...
New Zealand media merger: watchdog blocks tie-up of biggest print companies image
....A media merger between New Zealand’s two largest print media companies has been rejected because it would have concentrated ownership to an “unprecedented level” and reduced healthy competition in the newspaper sector. The tie-up between Fairfax Media and NZME was proposed in May last year with both newspapers saying they needed the merge to consolidate their resources amid dwindling readership and competition for advertising dollars from Google and Facebook. ...
Google and Facebook bring in one-fifth of global ad revenue image
Source : Guardian [Read Article] Monday 1st of May 2017 11:01:11 PM
. Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. ...
Social media giants 'shamefully far' from tackling illegal content image
.... . "We've recently tightened our advertising policies and enforcement; made algorithmic updates; and are expanding our partnerships with specialist organisations working in this field. ...
Will Canada's Tim Hortons win over UK coffee fans? image
Source : Guardian [Read Article] Sunday 30th of April 2017 05:31:04 AM
.... Ten years later, Horton died in a car accident, and the chain that bore his name went on to win itself a kind of nostalgic respect, along with a dedicated customer base made up of everyone from students to builders to working professionals looking for a cheap lunch. For the last two decades or so, Tim Hortons has doubled down with advertising that ties the chain to another Canadian institution: ice hockey. ...
Martin Sorrell and the sunset of the superstar chief executives image
Source : Guardian [Read Article] Saturday 29th of April 2017 03:00:02 PM
. For more than three decades, Sir Martin Sorrell has run WPP – the world-leading advertising group he built from scratch out of a small maker of wire baskets – with an iron grip. ...
Email scammers turn their sights on youth football teams image
Source : Guardian [Read Article] Saturday 29th of April 2017 06:00:22 AM
.... We acted swiftly to recover any funds that remained in Barclays accounts at the time this was reported. “Barclays is doing more than any other bank to remind people how to protect themselves from fraud and scams, including major TV and print advertising, and additional efforts with vulnerable customers. ...
Sir Martin Sorrell's pay package plunges from £70m to £48m image
Source : Guardian [Read Article] Friday 28th of April 2017 10:22:43 AM
. Sir Martin Sorrell received £48m in remuneration last year as WPP, the marketing and advertising company he founded and runs, moved to curb the level of his future payouts to avoid further clashes with investors. ...
M&S online food delivery service will be no piece of cake image
Source : BBC [Read Article] Friday 28th of April 2017 10:21:21 AM
....Industry sources say the average Tesco stocks 40,000 different products, whereas an M&S food outlet has just 7,000. Of course, M&S has carved out a distinctive niche for its mostly own-label nosh, with TV advertising stressing the exclusivity and luxury nature of its food and drink. ...
Nasdaq surge expected to continue after strong Alphabet and Amazon results image
....“For a company of Google’s size to post the growth that it has is just a testament to the quality and usefulness of the products they make,” said Colin Gillis, an analyst with BGC Partners. “They are the dominant force in digital advertising. ...
Google, Amazon and Microsoft report rising profits image
Source : BBC [Read Article] Thursday 27th of April 2017 08:53:18 PM
....4bn (£4. 2bn), boosted by advertising on mobile phones and the popular YouTube video service. ...
WPP to cut Sir Martin Sorrell's pay to £15m in bid to calm investors image
Source : Guardian [Read Article] Thursday 27th of April 2017 08:05:41 PM
....Sir Martin Sorrell, Britain’s best-paid chief executive, is to take a pay cut in an effort to avert a clash with investors over the scale of his remuneration. WPP will confirm on Friday that Sorrell was awarded almost £50m last year, taking the total payout to the founder of the world’s largest advertising company to more than £200m over the past five years. ...
Just Eat delivers £10m The X Factor sponsorship deal image
Source : Guardian [Read Article] Thursday 27th of April 2017 09:18:01 AM
....Just Eat’s multiyear deal, one of the largest for a weekly show on British television, includes sponsorship of The X Factor TV show, app and the annual live tour. The move marks a major ramping-up of the online takeaway food service’s marketing and advertising strategy following significant growth in its business after it swallowed Hungry House, its biggest competitor in the UK, for £200m in December. ...
Plain cigarette packaging could drive 300,000 Britons to quit smoking image
Source : Guardian [Read Article] Wednesday 26th of April 2017 11:01:01 PM
.... A new review from the independent health research organisation Cochrane on the impact of plain packaging around the world has found that it does affect the behaviour of smokers. In the UK, the tobacco industry has become increasingly innovative in the design of cigarette packets as other controls on sales and advertising have taken hold, according to Ann McNeill, professor of tobacco addiction at King’s College London. ...
Twitter users up but 'headwinds' forecast image
Source : BBC [Read Article] Wednesday 26th of April 2017 12:37:14 PM
.... . However, revenue from advertising fell by almost 8% from a year earlier. ...
Wikipedia's Jimmy Wales creates news service Wikitribune image
Source : BBC [Read Article] Monday 24th of April 2017 11:50:10 PM
....A demo version of the site, seen by the BBC, declared "the news is broken and we can fix it". Mr Wales explained that he believed the advertising-based model used by most of the media had led it to "chase clicks", which affected standards. ...
Barclays boss’s spy act is a funny old business image
Source : Guardian [Read Article] Sunday 23rd of April 2017 06:00:05 AM
....So, by that reading, Staley’s efforts were not the shameful trampling over whistleblower protocols they originally appeared to be. Instead, they were a cruelly misunderstood and affectionate comic tribute to a vintage period of the bank’s advertising. ...
Growth in unpaid full-time internships raises fears for social mobility image
.... Unpaid internships are part of a growing trend that, according to critics, gives people from wealthy families an unfair leg-up in their careers. Fashion house Paul Smith and global advertising group Publicis are among other firms offering unpaid internships. ...
Philip Hammond signals ditching of Tory 'no tax rise' pledge image
Source : Guardian [Read Article] Friday 21st of April 2017 12:58:04 PM
.... They both claimed that had always been the plan although there are rumours of tensions. Labour has pledged to have candidates in place in every seat in the country by the end of next week and is launching a drive with new social media tools that will allow it to target advertising at individual voters in constituencies. ...
Sadly it was money – not morals – that forced Fox to boot Bill O'Reilly | Lucia Graves image
. It would be less accurate to say that Bill O’Reilly’s career ended amid allegations of sexual harassment than to say it ended amid an advertising boycott. ...
Bake Off auction seeks to whip up sponsorship bidding frenzy image
Source : Guardian [Read Article] Thursday 20th of April 2017 03:15:30 PM
. Channel 4 has kicked off the search for a sponsor for The Great British Bake Off with a pitch to more than 350 advertising executives and some of the UK’s biggest spending brands, as the broadcaster looks to rake in more than £25m a year from the biggest show on British TV. ...
Sky announces HBO co-production deal image
Source : BBC [Read Article] Thursday 20th of April 2017 07:23:20 AM
.... It reported an 11% fall in operating profit to a little over £1bn. Rising costs from screening Premier League football and a "weaker UK advertising market" dragged on profits, it said. ...
Celebrities warned over Instagram ads image
Source : BBC [Read Article] Thursday 20th of April 2017 05:37:35 AM
....It is the first time the regulator has intervened on the issue. An advocacy group which petitioned for the move said Instagram had become "a Wild West of disguised advertising". ...
Ticketmaster accused of not doing enough to thwart touts image
Source : Guardian [Read Article] Monday 17th of April 2017 12:55:39 PM
....FanFair Alliance, which recently published a guide to help fans beat touts, also questioned the validity of company details provided by professional sellers on GetMeIn and Seatwave. One seller, listed as Elsie Marshall, appears multiple times on both websites, advertising dozens of tickets worth thousands of pounds. ...
Craft distillers show 'explosive creativity' image
Source : BBC [Read Article] Monday 17th of April 2017 07:47:29 AM
....James Simmonds, of UHY Hacker Young, said: "Both the craft spirits and the craft brewery sectors are going through a period of explosive creativity. "You can see that in everything from the logos, branding and advertising of these products. ...
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Boutique gin and whisky boom spooks big spirit brands image
Source : Guardian [Read Article] Sunday 16th of April 2017 11:01:07 PM
....James Simmonds, of UHY Hacker Young, said: “Both the craft spirits and the craft brewery sectors are going through a period of explosive creativity. “You can see that in everything from the logos, branding and advertising of these products. ...
United Airlines changes crew flight policy after forcible removal fiasco image
....All passengers on United Express flight 3411 will be compensated equal to the cost of their tickets and could take the compensation in cash, travel credits or miles, United said this week. The airline, whose advertising slogan is “fly the friendly skies”, was also ridiculed on social media as the incident became a symbol of growing discontent with the way some air passengers are treated. ...
Music industry goes to war with YouTube image
Source : Guardian [Read Article] Saturday 15th of April 2017 03:00:05 PM
.... This struggle was thrown into sharp relief last week when the UK industry revealed that artists earned more from vinyl sales in 2016 than they did from YouTube payments for viewings of music videos. The BPI, the record labels’ association that promotes British music, says this is the latest example of YouTube exploiting the “value gap” between what it makes from online advertising shown around music videos and what finds its way to the artists’ pockets. ...
Netflix nudges 100m subscribers but what next for the streaming giant? image
Source : Guardian [Read Article] Saturday 15th of April 2017 09:00:21 AM
....Investors view Netflix as needing to squeeze more money from each subscriber, while expressing concerns about a rapid increase in content spend. Sir Martin Sorrell, the chief executive of advertising group WPP, has said he believes Netflix could ape pay-TV players by introducing adverts. ...
Industrial strategy 'must help' UK creative industries image
Source : BBC [Read Article] Saturday 15th of April 2017 02:53:13 AM
....Creative companies are becoming increasingly important to the UK's future economic success and should be at the heart of the government's new industrial strategy, a trade body says. The Creative Industries Federation says film-making, music, advertising and video games are all big export earners but are often overlooked by ministers. ...
Record company revenues hit new high image
Source : BBC [Read Article] Wednesday 12th of April 2017 11:18:29 PM
....A YouTube spokesperson said it was working "with the music industry to bring more money to artists, labels and publishers". She said that YouTube had paid out more than $1bn to the music industry globally from advertising in the past year. ...
Google Home devices stop responding to Burger King's TV ad prompt image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:27:37 PM
....“We saw it as a technology to essentially punch through that fourth wall,” Burger King’s president, José Cil, had earlier told BuzzFeed News, adding that it is a “cool way to connect directly with our guests”. The reaction to the campaign calls into question just how “cool” this advertising technique is. ...
Charging Bull artist wants removal of Fearless Girl statue image
Source : BBC [Read Article] Wednesday 12th of April 2017 05:04:35 PM
....His lawyers argue that proper procedure was not followed by city officials when choosing to grant the permit. Mr Di Modica has argued that the girl is not a work of art, but rather an "advertising trick" since it was sponsored by investment firm State Street Global Advisers, and erected by advertising firm McCann. ...
UK internet ad spend passes £10bn as Google faces YouTube row image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:32:23 AM
. Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads. ...
Judges reject US banker's claim to be a genius in divorce case image
Source : Guardian [Read Article] Tuesday 11th of April 2017 01:07:22 PM
.... However, Work had hoped to convince the court of appeal judges to allow him to join those few men who had been granted more than half of the combined assets in a divorce in recognition of the “wholly exceptional nature” of their success. Sir Martin Sorrell, founder of advertising firm WPP, was awarded 60% of joint assets in his 2005 divorce from Sandra, his wife of 33 years. ...
The good stuff image
Source : BBC [Read Article] Monday 10th of April 2017 11:19:56 PM
.... It was then I thought: 'Maybe I could make a platform that connected games and causes?'" . Playmob pairs games developers or businesses with a charity and then sets up in-game advertising campaigns. ...
YouTube channels need 10,000 views for adverts image
Source : BBC [Read Article] Friday 7th of April 2017 12:38:42 PM
....". Qingzhen Chen, senior analyst for advertising research from IHS, said it would not be difficult for most channel creators to get 10,000 views from a global audience of more than one billion users. ...
Advertising fail image
Source : BBC [Read Article] Thursday 6th of April 2017 01:57:06 PM
....Meanwhile, in the UK, the Co-op supermarket was accused of "outrageous sexism" in an advert for chocolate Easter eggs that encouraged parents to "treat your daughter for doing the washing up", while Cadbury was criticised after dropping the word "Easter" from its egg hunts. These campaigns have now taken their place in the pantheon of bad advertising. ...
Unilever to ditch Flora and Stork as consumers turn to butter image
Source : Guardian [Read Article] Thursday 6th of April 2017 07:59:35 AM
.... Hippolyte Mège-Mouriès, a chemist, created margarine and eventually sold his product to Jurgens, a Dutch company that went on to become part of Margarine Unie and then Unilever. The firm’s Stork brand was launched in 1920 and was the subject of famous 1970s and 1980s advertising campaigns, with. ...
From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest image
....“It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be why there is a sense that nobody thought to point out its deficiencies before it aired. ...

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