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....The use of programmatic trading, which automates the process of buying and selling advertising online, is increasingly controversial, raising concerns that it both hurts media revenues and supports extremist material. Media owners such as YouTube and many thousands of other publishers make their advertising slots available within the programmatic system for advertisers to bid on. ... [Read full article on Guardian ]
Friday 17th of March 2017 03:08:24 PM
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.... Government spending has also been suspended while Tesco is understood to have “paused” spending on YouTube. BT said: “We take our responsibilities as an advertiser seriously and have a robust set of safeguards in place to make sure our adverts don’t appear on websites or content which may be dedicated to offensive themes”. ... [Read full article on Guardian ]
Sunday 19th of March 2017 03:24:45 PM
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....Drawing the line won't be easy - as he pointed out, news organisations put a lot of disturbing content online but need to earn money from advertising if they are to continue to invest in journalism. Mr Brittin seems confident that by having a thorough look at its policies and showing advertisers how they can control where their messages appear, Google can regain their confidence. ... [Read full article on BBC ]
Monday 20th of March 2017 10:09:41 AM
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....The government joined a number of organisations, including the Guardian, in pulling advertising from Google and YouTube after discovering that ads had appeared alongside inappropriate content. Pressure mounted on Google as Isba, an organisation representing British advertisers with hundreds of members, urged the company to overhaul its practices. ... [Read full article on Guardian ]
Friday 17th of March 2017 08:21:31 AM
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. Google has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company’s platforms from leading brands and advertisers including the UK government, Marks & Spencer and McDonald’s. ... [Read full article on Guardian ]
Tuesday 21st of March 2017 09:48:57 AM
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....”. Brittin admitted that the company “need[s] to do better” but also appeared to blame advertisers for failing to deploy tools designed to ensure their ads do not appear next to extremist content. ... [Read full article on Guardian ]
Monday 20th of March 2017 12:23:08 PM
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...."We have strict guidelines that define where Google ads should appear," a spokesman said. "In the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content. ... [Read full article on BBC ]
Friday 17th of March 2017 11:15:21 AM
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...."We have a responsibility to protect this vibrant, creative world - from emerging creators to established publishers - even when we don't always agree with the views being expressed. "But we also have a responsibility to our advertisers who help these publishers and creators thrive. ... [Read full article on BBC ]
Tuesday 21st of March 2017 08:15:36 AM
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. One of the biggest challenges for advertisers right now is "to make sure your advert doesn't end up next to a recruitment video for Isis", says Matt Scheckner, founder of an advertising industry extravaganza being held in London this week. ... [Read full article on BBC ]
Tuesday 21st of March 2017 12:07:48 AM
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.... Matt Brittin, head of Google’s operations in Europe, failed the test. Was Google taking responsibility for allowing the company’s YouTube site to be polluted with extremist videos produced by terror preachers and racists? Or was he merely apologising to advertisers for the fact that some of their messages appeared alongside such offensive material?. ... [Read full article on Guardian ]
Monday 20th of March 2017 06:58:15 PM
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.... It intended to do so if Hogg had not resigned, but that’s slightly different. A striking aspect of the row over extremist material on YouTube is that owner Google didn’t see it coming – or, more likely, couldn’t be bothered to act until advertisers started to revolt. ... [Read full article on Guardian ]
Tuesday 21st of March 2017 07:21:21 PM
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Latest Finance News related to Advertiser

Viagogo should be forced to face a grilling over ticket resale abuse | Nils Pratley image
.... It intended to do so if Hogg had not resigned, but that’s slightly different. A striking aspect of the row over extremist material on YouTube is that owner Google didn’t see it coming – or, more likely, couldn’t be bothered to act until advertisers started to revolt. ...
Google to overhaul advertising policies after growing boycott image
Source : Guardian [Read Article] Tuesday 21st of March 2017 09:48:57 AM
. Google has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company’s platforms from leading brands and advertisers including the UK government, Marks & Spencer and McDonald’s. ...
Google promises to take action on 'hateful' content image
Source : BBC [Read Article] Tuesday 21st of March 2017 08:15:36 AM
...."We have a responsibility to protect this vibrant, creative world - from emerging creators to established publishers - even when we don't always agree with the views being expressed. "But we also have a responsibility to our advertisers who help these publishers and creators thrive. ...
Advertising control image
Source : BBC [Read Article] Tuesday 21st of March 2017 12:07:48 AM
. One of the biggest challenges for advertisers right now is "to make sure your advert doesn't end up next to a recruitment video for Isis", says Matt Scheckner, founder of an advertising industry extravaganza being held in London this week. ...
YouTube is like the wild west – why won't Google pay to clean it up? image
.... Matt Brittin, head of Google’s operations in Europe, failed the test. Was Google taking responsibility for allowing the company’s YouTube site to be polluted with extremist videos produced by terror preachers and racists? Or was he merely apologising to advertisers for the fact that some of their messages appeared alongside such offensive material?. ...
Head of Google Europe apologises over ads on extremist content image
Source : Guardian [Read Article] Monday 20th of March 2017 12:23:08 PM
....”. Brittin admitted that the company “need[s] to do better” but also appeared to blame advertisers for failing to deploy tools designed to ensure their ads do not appear next to extremist content. ...
Google apologises after ads appear next to extremist content image
Source : BBC [Read Article] Monday 20th of March 2017 10:09:41 AM
....Drawing the line won't be easy - as he pointed out, news organisations put a lot of disturbing content online but need to earn money from advertising if they are to continue to invest in journalism. Mr Brittin seems confident that by having a thorough look at its policies and showing advertisers how they can control where their messages appear, Google can regain their confidence. ...
Google braces for questions as more big-name firms pull adverts image
Source : Guardian [Read Article] Sunday 19th of March 2017 03:24:45 PM
.... Government spending has also been suspended while Tesco is understood to have “paused” spending on YouTube. BT said: “We take our responsibilities as an advertiser seriously and have a robust set of safeguards in place to make sure our adverts don’t appear on websites or content which may be dedicated to offensive themes”. ...
French advertising giant pulls out of Google and YouTube image
Source : Guardian [Read Article] Friday 17th of March 2017 03:08:24 PM
....The use of programmatic trading, which automates the process of buying and selling advertising online, is increasingly controversial, raising concerns that it both hurts media revenues and supports extremist material. Media owners such as YouTube and many thousands of other publishers make their advertising slots available within the programmatic system for advertisers to bid on. ...
YouTube: UK government suspends ads amid extremism concerns image
Source : BBC [Read Article] Friday 17th of March 2017 11:15:21 AM
...."We have strict guidelines that define where Google ads should appear," a spokesman said. "In the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content. ...
Google summoned   by ministers as government pulls ads over extremist content image
....The government joined a number of organisations, including the Guardian, in pulling advertising from Google and YouTube after discovering that ads had appeared alongside inappropriate content. Pressure mounted on Google as Isba, an organisation representing British advertisers with hundreds of members, urged the company to overhaul its practices. ...
Bad news for online advertisers – you’ve been ’ad | John Naughton image
.... Or, rather, our personal data and the digital trails we leave on the web are the product. The data is sliced, diced and sold to advertisers in a vast, hidden – and totally unregulated – system of high-speed, computerised auctions that ensure each user can be exposed to ads that precisely match their interests, demographics and gender identity. ...
Sorrell: companies that offend good governance tend to perform better image
....”. Sorrell made the comments as WPP, the world’s largest marketing services group, said that it was lowering its growth forecast for this year below City expectations as advertisers remain jittery in the face of market uncertainty, following the election of Donald Trump as US president and the UK’s vote to leave the EU. ...
Snapchat goes public at $29bn and makes co-founders tech billionaires image
Source : Guardian [Read Article] Thursday 2nd of March 2017 04:27:48 PM
.... Second, while Snapchat has a grasp on mobile video, it’s TV-like revenue pursuit is new and untested. Snapchat has much room for improvement in the areas of user growth and delivering data and measurement to advertisers in order to live up to its high expectations. ...
Philip Green owes us BHS workers much more than ‘up to’ £363m | Grant Atterbury image
....It was the phrase “up to” that bothered Wright, and understandably so. It does rather bring to mind the language of TV advertisers; the anti-dandruff shampoo that promises to remove up to 100% of flakes, or the cleaning product that removes up to 100% of stains. ...
'Don't change!' image
Source : BBC [Read Article] Thursday 2nd of March 2017 12:03:07 AM
....Users of the popular service are wondering how Snapchat might change as efforts to make it profitable evolve. Most of Snapchat's users are aged between 13 and 24, and many advertisers choose to target people in their teens and 20s via the app. ...
ITV shouldn't get away with blaming Brexit for falling revenues | Nils Pratley image
....The case for the defence is that commercial television is better equipped than, say, newspapers to resist the pickpockets called Facebook and Google. ITV still delivers mass audiences, which some advertisers cannot live without. ...
Comparethemarket ads lead way as online firms become top TV spenders image
Source : Guardian [Read Article] Thursday 23rd of February 2017 07:01:00 AM
. Digital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of advertisers on the small screen. ...
Twitter loses ad revenue despite gaining 2 million users and Trump 'boost' image
Source : Guardian [Read Article] Thursday 9th of February 2017 12:50:28 PM
....And the company offered a gloomy picture of the trajectory for advertising income, warning that “revenue growth will continue to lag audience growth in 2017 and could now be further impacted by escalating competition for digital ad spending”. Dorsey said he believed weaker advertising income was partly down to a delayed impact from 2015, when user numbers dipped, limiting the amount advertisers were prepared to spend. ...
Is Snapchat the new Facebook? image
Source : Guardian [Read Article] Friday 3rd of February 2017 07:13:50 PM
....com, plug in payment information and create an advert. Those ads can be targeted as narrowly or broadly as the advertiser desires, and can be billed in a variety of ways, from paying a flat fee for every thousand views to payments per click, per like and more. ...
Snapchat rising: is Facebook-sized success the future for this youthful app? image
....”. They have a very attractive audience to advertisers, but lack any ability to measure how many people are seeing ads. ...
Snapchat accused of lying about user numbers to inflate value of IPO image
Source : Guardian [Read Article] Thursday 5th of January 2017 09:01:08 PM
.... The corporations have waged an arms race of app features since 2013, when Snapchat rejected an acquisitions offer from Facebook. Last September, Facebook was caught having vastly overstated statistics about videos, for more than two years, to advertisers. ...
China Twitter boss leaves after seven months image
Source : BBC [Read Article] Monday 2nd of January 2017 07:07:34 AM
....Kathy Chen announced she was leaving following a restructure of the business in Asia. While Twitter is blocked in China, it lets Chinese advertisers reach a global audience. ...
Creative industries are key to UK economy image
Source : Guardian [Read Article] Sunday 1st of January 2017 12:05:41 AM
.... Indeed, so much so that, when the final figures for the Creative Industries Federation’s members survey came in, I feared it looked a bit North Korean. The UK’s TV and film companies, video games, digital creative, designers, fashion, publishers, great museums and galleries, architects, advertisers and universities had voted 96% to “remain”. ...
Pressure on Yahoo grows after massive hack attack image
Source : BBC [Read Article] Friday 16th of December 2016 12:56:46 AM
....8bn, is now trying to persuade Yahoo to amend the terms of the acquisition agreement to reflect the economic damage from the two hacks. If Yahoo users and advertisers start deserting the company, that will reduce its value to Verizon. ...
Speaking their language image
Source : BBC [Read Article] Tuesday 13th of December 2016 12:27:01 AM
...."Indus has an in-house app store - which is available in so many Indian languages. We will use that as a platform to attract advertisers," he adds. ...
2016: the year Facebook became the bad guy image
Source : Guardian [Read Article] Monday 12th of December 2016 11:00:10 AM
....None of 2016’s controversies have rattled Facebook as much as the criticism that its failure to clamp down on fake news combined with the way its algorithm places users in polarized filter bubbles shaped the outcome of the presidential election. “It’s crazy that Zuckerberg says there’s no way Facebook can influence the election when there’s a whole sales force in Washington DC that does nothing but convince advertisers that they can,” said author Antonio García Martínez, who used to work in Facebook’s advertising sales department. ...
Courtside gambling ads dumped from Australian Open image
Source : BBC [Read Article] Friday 9th of December 2016 05:44:59 AM
....Dr Sally Gainsbury, from the University of Sydney, said the increase in gambling promotions at major sporting events was a concern for the community. "Sports betters are more likely to say they are influenced by advertisers. ...
Spot the difference image
Source : BBC [Read Article] Friday 9th of December 2016 12:04:21 AM
....In other words, the same ad campaign will need to have multiple versions to suit each audience. And this will put more pressure on advertisers and their agencies to produce more individualised content, he says. ...
Children's online junk food ads banned by industry image
Source : BBC [Read Article] Thursday 8th of December 2016 12:08:44 AM
. Online ads for food and drinks high in fat, salt or sugar aimed at children are to be banned under new rules from advertisers. ...
ITV Studios: is the glitter coming off broadcaster's hit factory? image
Source : Guardian [Read Article] Wednesday 30th of November 2016 12:18:45 PM
. Behind the showbiz hullaballoo of ITV’s annual showcase for advertisers at the London Palladium, the company’s chief executive, Adam Crozier, is facing his stiffest test since successfully leading the broadcaster out of the previous recession after taking the helm in 2010. ...
Big football clubs take on Facebook with new social media network image
Source : Guardian [Read Article] Monday 28th of November 2016 12:01:14 AM
....The company has hired Kate Burns, the former Google, AOL and Buzzfeed executive, as executive vice-president to drive commercialising Dugout. “It has been designed to engage and attract millennials from across the globe and we know this is a critical audience for advertisers to reach,” said Burns. ...
Still in vogue: luxury magazines defy print market gloom image
Source : Guardian [Read Article] Sunday 20th of November 2016 04:01:01 PM
. With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size pioneer Glamour seeking to bulk up to a bigger, glossier edition – the luxury magazines appear to be defying the advertiser and reader exodus rapidly eroding the rest of the magazine market. ...
Snapchat's potential $25bn flotation may sink company's appeal image
Source : Guardian [Read Article] Wednesday 16th of November 2016 07:45:49 PM
.... Twitter’s shares were priced at $26 at IPO in 2013, zoomed as high $70, but are now $19. The problem with Twitter as a vehicle for advertisers is exactly as predicted: unlike Facebook, the medium is fast and furious and users tend to resent commercial intrusions. ...
Facebook reveals fresh flaws with its data image
Source : BBC [Read Article] Wednesday 16th of November 2016 04:38:56 PM
. Facebook has acknowledged four new errors in the figures it shares with advertisers and publishers. ...
Snapchat 'files for stock market float' image
Source : BBC [Read Article] Wednesday 16th of November 2016 12:29:17 AM
....It now has 100 million daily users, which is more than Twitter. And with 60% of its users aged between 13 and 24, it is seen as an appealing way for advertisers to reach young people. ...
ITV forecasts a further fall in advertising revenue image
Source : BBC [Read Article] Thursday 10th of November 2016 08:36:23 AM
....That would see net advertising revenue fall 3% over the full year, ITV said. "In recent weeks the political and economic uncertainty has increased and we are currently seeing more cautious behaviour by advertisers," ITV said in a trading update. ...
ITV revenues hit by 'cautious' advertisers image
Source : Guardian [Read Article] Thursday 10th of November 2016 08:26:56 AM
. ITV has suffered its worst performance in the runup to Christmas in almost a decade, as advertisers become increasingly cautious about the economy. ...
Channel 5 reports first back-to-back year of profit image
Source : Guardian [Read Article] Monday 7th of November 2016 03:42:12 PM
.... The US pay-TV giant Viacom acquired Channel 5 from Express newspapers owner Richard Desmond for £463m in 2014. The broadcaster highlighted a 9% increase in its share of viewing of 16- to-34-year-olds, a demographic highlycoveted by advertisers. ...
Google fights EU price comparison case image
Source : BBC [Read Article] Thursday 3rd of November 2016 03:30:01 PM
....FairSearch Europe - a lobby group that was one of the complainants against Google - said Google's actions were "anti-consumer". In a statement, the group said: "We believe it is the European Commission that has the interests of consumers in mind, not a private company that makes money by using its market power to charge high prices to advertisers. ...
Facebook warns advertising revenue growth will slow image
Source : BBC [Read Article] Wednesday 2nd of November 2016 08:36:10 PM
...."The traditional engine of their growth will slow down, but Mr Wehner didn't give numbers on what it could make from new revenue streams," said Martin Garner, an analyst at CCS Insight. Josh Olson, an analyst at Edward Jones, said the group could still make more money from charging advertisers higher prices and through adding new customers. ...
AT&T seeks to buy Time Warner for nearly $86bn image
Source : BBC [Read Article] Sunday 23rd of October 2016 12:11:36 AM
....Randall Stephenson, who is both chairman and chief executive of AT&T, said he did not anticipate any regulatory obstacles, saying any concerns could be overcome if concessions were made. "This is a perfect match of two companies with complementary strengths who can bring a fresh approach to how the media and communications industry works for customers, content creators, distributors and advertisers," he said. ...
Would you do your banking with a tech startup? image
Source : Guardian [Read Article] Wednesday 19th of October 2016 08:53:58 AM
....And while the lean model of Monzo leaves no room for simple offers like cashback or reward points (something which causes the departure of around 5% of customers, Blomfield says, who quit to return to using American Express cards for the majority of their spending), there’s the possibility of smarter deals that offer the same premium to the customer. He likens it to the advertising world before Google and Facebook came on the scene, when advertisers would struggle to discover the return on their investment. ...
Facebook paid £4.1m in UK tax last year image
Source : BBC [Read Article] Sunday 9th of October 2016 02:40:00 PM
....The tax credit is the result of offsetting payments linked to its bonus scheme for staff. Facebook said in March it would no longer route advertising sales through Ireland for its largest advertisers. ...
When businesses mess up image
Source : BBC [Read Article] Thursday 6th of October 2016 02:14:39 PM
....Facebook recently had to make an embarrassing admission that it had grossly overestimated how much video people have watched on the site for the last two years. One advertiser suggested that, in some cases, video viewing statistics had been overestimated by up to 80%. ...
Bras, bums and beauty image
Source : BBC [Read Article] Tuesday 27th of September 2016 02:55:00 PM
.... Why?. Women have traditionally held a considerable amount of spending power in certain industries - but according to recent research by Unilever, advertisers often have their work cut out because 40% of women say they don't identify with their portrayal in adverts. ...
Facebook 'overestimated' video viewing time image
Source : BBC [Read Article] Friday 23rd of September 2016 11:39:43 AM
.... . One advertiser suggested that, in some cases, video viewing statistics had been overestimated by up to 80%. ...
Playing with trust image
Source : BBC [Read Article] Thursday 22nd of September 2016 11:38:57 AM
.... . "I think people appreciate a clever campaign when it is transparently that - it's a campaign," says Phil Simmonds, VP Asia Pacific with advertisers McCorkell. ...
Turnaround triumph image
Source : BBC [Read Article] Sunday 14th of August 2016 11:14:54 PM
....". Lisa also says she had to do more than ask for the A$5,000 or A$10,000 that magazines might normally receive from advertisers. ...

Broadband providers could be forced to cut 'misleading' speed claims by 25pc 
 image
...." . An ASA spokesperson said: “Complaints to the ASA about broadband speed claims have fallen by 60pc since the introduction of CAP [Committees of Advertising Practice] guidance on broadband speed claims in 2012 that required advertisers to use the ‘up to’ claim to make them more meaningful than the unqualified top speed claims some of them were making previously. ...
Facebook profits beat expectations image
Source : BBC [Read Article] Wednesday 27th of July 2016 08:19:52 PM
.... . The number of monthly-active-users (MAU) - a key measurement for advertisers - increased by 15% to 1. ...
Twitter reports slowest revenue growth since 2013 image
Source : BBC [Read Article] Tuesday 26th of July 2016 09:20:05 PM
.... . The company also reported a 3% increase in monthly active users (MAU) an important metric for advertisers. ...
Tumblr's tumble image
Source : BBC [Read Article] Wednesday 20th of July 2016 11:10:34 PM
....". A bigger concern is that the site cannot find enough advertisers to fill its available space. ...
How do you react when you're online and an ad pops up? image
Source : BBC [Read Article] Wednesday 13th of July 2016 02:35:02 AM
....A current ad by sportswear firm Nike for instance has gone viral in India - putting the spotlight on the country's female athletes. The ad is touching nerves across the nation - the holy grail for today's advertisers. ...
Related to :
Ticked off at £60 service fee StubHub added to price of my tickets image
Source : Guardian [Read Article] Wednesday 29th of June 2016 06:00:00 AM
....“We approached StubHub and provided advice on how to amend its prices in line with the rules as well as signposting where it can get help and further guidance. The advertiser was expected to take account of the advice and, on that basis, we did not consider that further action was needed,” an ASA statement said. ...
Sir Martin Sorrell calls for 'stiff upper lip' as media stocks are hit by out vote image
....Rupert Murdoch-controlled Sky, which has operations in Germany, Italy and Austria, fell by 8% with analysts pointing out that it could be heavily affected as it makes almost 90% of its profits in the UK and Ireland. Stock market-listed newspaper groups, which like ITV rely on advertisers staying the course following the vote, were particularly hard hit. ...
Price comparison sites to be investigated by competition watchdog image
Source : Guardian [Read Article] Tuesday 14th of June 2016 04:13:46 PM
....These practices included “agreements not to compete in relation to particular search terms used for the purposes of online search advertising”. Negative matching is when an advertiser indicates to a search engine operator such as Google that it does not want its website to appear in the search results for specific keywords. ...
French prosecutor used covert measures in Google investigation image
Source : Guardian [Read Article] Tuesday 31st of May 2016 05:18:59 PM
....Houlette said that with “several terabytes” of information to process, the investigation would stretch into months but she hoped it would not last years. She said that Google hardly paid any taxes in France because its French company “serves as a screen”, securing contracts with advertisers but booking the revenue from those contracts via Ireland. ...
Three network to run 24-hour adblocking trial image
Source : Guardian [Read Article] Wednesday 25th of May 2016 11:01:10 PM
....Three claims it wants to introduce adblocking to improve customer privacy, reduce data costs and provide a better experience accessing the web on phones. The company said advertisers should pay for the data costs associated with ads, but that it isn’t trying to get ads removed completely. ...
Google raid: McDonnell says HMRC must liaise with French 'urgently' image
Source : Guardian [Read Article] Wednesday 25th of May 2016 07:02:21 PM
....Critics say that in the 2005 to 2015 period covered by the settlement, the Californian technology group paid just 3% tax on its real profits. Google minimised its reported profits and therefore its tax bills in the UK, France, Italy and other major European markets by collecting money from advertisers through an Irish subsidiary. ...
'Dangerous' payday loans join guns and drugs on Google's banned ad list image
Source : Guardian [Read Article] Wednesday 11th of May 2016 05:17:26 PM
....“If you’re broke and search the internet for help, you should not be hit with ads for payday lenders charging 1,000% interest,” he said. Several advocates of the ban argued the internet can be “an agent of harm” when advertisers use it to prey on low-income consumers. ...
Richard Desmond's firm in £25m loss after price cuts and digital investment image
....Despite the costly cover price strategy – sales have been boosted but not to an extent to make up for cutting the price in half – N&S said it will continue the strategy. “Despite tough print market conditions, the group will maintain its strategy to ensure the print brands continue to meet the needs and requirements for readers and advertisers alike,” the company said. ...
Ryanair accuses Google of profiting from misleading ads image
Source : Guardian [Read Article] Friday 8th of April 2016 12:25:30 PM
....”. Google declined to comment on Ryanair’s latest call, noting that litigation was ongoing, although a spokesman said it was working closely with advertiser partners to make sure their ads do not mislead users. ...
Playboy business on sale for $500m – but is there still money in the bunny? image
.... The company has extricated itself from unprofitable licensing deals, regained control of its website – now considered safe for access from a work environment – and has, with much fanfare, revamped the magazine as a no-nude, mid-shelf men’s mag. But while the decision to drop nudity – at least of the knickers-off kind – falls into line with the needs of mainstream advertisers, it’s created strife within the Hefner clan. ...
Playboy 'exploring possible sale' image
Source : BBC [Read Article] Friday 25th of March 2016 03:47:25 AM
....If sold at that price, the Los Angeles property will become one of the most expensive private residences in the US. The flagship magazine is struggling to attract subscribers and advertisers after dropping its famous nude spreads. ...
Show, don't tell: How video is swamping the internet image
Source : BBC [Read Article] Friday 11th of March 2016 12:01:05 AM
....But a big cloud on the video horizon is ad blocking. "Ad blockers are causing huge concern for advertisers and publishers and media owners," says WVM's Sean Randles. ...
Facebook to pay millions more in UK tax image
Source : Guardian [Read Article] Friday 4th of March 2016 09:21:28 AM
....Facebook could pay millions of pounds in UK tax after approving fundamental changes to its corporate structure in Europe. Starting in April, the world’s largest social network will change its policy so that revenue generated from its largest advertisers displaying content on Facebook will be routed through the UK rather than Ireland. ...
Facebook to pay millions more in UK tax image
Source : BBC [Read Article] Friday 4th of March 2016 09:00:01 AM
....After heavy criticism that it was avoiding tax, the BBC can reveal that profits from the majority of Facebook's advertising revenue initiated in Britain will now be taxed in the UK. It will no longer route sales through Ireland for its largest advertisers. ...
Sorrell warns ad industry against 'Don Draper-ish' optimism as Brexit vote looms image
....49bn, having finished the year with a strong fourth quarter and started 2016 above target. But Sorrell remained typically bearish on advertisers that are too focused on cost cutting over investing for growth. ...
ValueAct revs Rolls-Royce's engines but there are reasons to worry image
Source : Guardian [Read Article] Wednesday 2nd of March 2016 08:03:27 PM
.... Perhaps shareholders took fright at chief executive Adam Crozier’s confession that advertising revenues will be flat in the first quarter. Yet there was a reasonable-sounding explanation: advertisers are waiting for Euro 2016 football to kick off in June. ...
ITV upbeat on ad market ahead of Euro 2016 image
Source : Guardian [Read Article] Wednesday 2nd of March 2016 07:51:38 AM
....ITV increased underlying pre-tax profits by 18% to £865m in 2015 and predicted it would outperform the UK TV advertising market this year, boosted by attractions including the Euro 2016 football tournament. The UK’s biggest advertiser-funded broadcaster on Wednesday reported a 15% increase in revenue to £2. ...
House prices jumped 2.5% in January, says Land Registry image
Source : Guardian [Read Article] Friday 26th of February 2016 11:54:33 AM
....1m, while its share of the market had grown to 77%, from 74% in January 2015. Its average revenue per advertiser was up by £70 to £754 a month. ...
Is Facebook about more than money? image
Source : BBC [Read Article] Tuesday 23rd of February 2016 11:17:05 AM
.... . They are however all ways of drawing more and more people into Facebook's world where all of their needs can be met - and much of their data (anonymised of course) can be handed over the advertisers. ...
TV advertising exceeds £5bn for first time image
Source : Telegraph [Read Article] Tuesday 23rd of February 2016 05:00:25 AM
.... Arnold Schwarzenegger stars in an advert for Mobile Strike. It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10. ...
Mobile World Congress: The war over mobile ad-blocking has only just begun image
Source : Telegraph [Read Article] Monday 22nd of February 2016 08:11:01 PM
.... For its part, Hutchison is sticking rigidly to the line that it merely wants to give its customers the choice of whether they pay for the data that mobile advertising consumes. Senior executives say they don’t want advertisers’ money. ...
Market Report: Traders hold their fire as talks on Britain’s EU future drag on image
.... . Ian Whittaker, a Liberum analyst, said an ITV advertiser believed that the TV market and ITV in particular would hold up well, and enjoy “another good year in 2016”. ...
Ad blockers: How online publishing is fighting back image
Source : BBC [Read Article] Friday 19th of February 2016 12:16:23 AM
.... . Now publishers and advertisers are fighting back; the battle of the blockers is heating up. ...
Mobile giant Three to block online advertising image
Source : Telegraph [Read Article] Thursday 18th of February 2016 08:00:20 PM
.... It could target only the most disruptive or data-hungry types of advertising, such as videos that play automatically. But it is understood Three believes advertisers should pay for the data consumed by their messages. ...

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