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.... This quarter they were let down again. With its young, mobile-obsessed users, Snap offered advertisers a way to reach the all-important millennial market. ... [Read full article on Guardian ]
Friday 11th of August 2017 05:40:23 PM
Total Trend count
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Most trending on :
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....Debate around those figures was dominated by Spiegel’s assertion that Wall Street analysts are looking at his camera app company through the wrong lens. Forget about the number of daily users, he argued with irritation, and look at the amount of time users spend on Snapchat, and how much advertisers are willing to pay. ... [Read full article on Guardian ]
Sunday 13th of August 2017 06:00:06 AM
Total Trend count
24
Most trending on :
20 4

Latest Finance News related to Advertiser

Aw, Snapchat! Its shares stood little chance in the face of Facebook image
Source : Guardian [Read Article] Sunday 13th of August 2017 06:00:06 AM
....Debate around those figures was dominated by Spiegel’s assertion that Wall Street analysts are looking at his camera app company through the wrong lens. Forget about the number of daily users, he argued with irritation, and look at the amount of time users spend on Snapchat, and how much advertisers are willing to pay. ...
Vanishing app: Snapchat struggles as Facebook bites back image
Source : Guardian [Read Article] Friday 11th of August 2017 05:40:23 PM
.... This quarter they were let down again. With its young, mobile-obsessed users, Snap offered advertisers a way to reach the all-important millennial market. ...
Snapchat takes another hit on Wall Street image
Source : Guardian [Read Article] Thursday 10th of August 2017 09:38:31 PM
....The Los Angeles-based company started life as a messaging service with disappearing messages. But it has morphed into a mobile app that offers news and entertainment stories and a location-based platform for advertisers keen to reach its largely millennial audience. ...
Great British Bake Off to be sponsored by Lyle's Golden Syrup and Dr Oetker image
....Given the show is a national favourite, with 14 million viewers watching the final last year, representing more than half the viewing public, making it the biggest show of 2016, there was expected to be an advertising bun fight following its move from the commercial-free environs of the BBC. Yet, while both sponsors are a perfect brand fit, they are not known as major TV advertisers. ...
Peak Bake Off? UK's home baking boom soggy bottom image
Source : Guardian [Read Article] Thursday 20th of July 2017 05:31:44 PM
....Baking ingredients brands are hoping the switch to Channel 4 might provide them with new opportunities to bolster sales, however, as they will be able to advertise alongside the programme for the first time. Channel 4 is in talks with advertisers to secure at least £25m a year from a range of commercial deals to cover the cost of taking the biggest show on British TV from the BBC. ...
Channel 4's Bake Off set 'will be product-placement-free' image
Source : Guardian [Read Article] Sunday 2nd of July 2017 02:25:38 PM
. The Great British Bake Off will not offer advertisers the chance to pay for product placement in the show, from butter and flour to utensils and whiteware – a decision taken to maintain the “integrity” of the series for the judges, bakers and viewers. ...
Google and Facebook 'will lose millions in ads over extremism fears' image
Source : Guardian [Read Article] Thursday 22nd of June 2017 06:14:48 AM
....Advertisers will pull hundreds of millions of pounds in spending from Google and Facebook this year over concerns about ads running next to inappropriate content such as extremist sites and fake news. Sir Martin Sorrell’s GroupM, which buys more than $75bn (£60bn) of advertising space on behalf of clients globally, has slashed its growth prediction for UK digital advertising and has blamed some of the adjustment on an advertiser backlash over the inability of Silicon Valley giants to stop ads appearing around inappropriate content. ...
ITV narrows search for successor to chief executive Adam Crozier image
Source : Guardian [Read Article] Sunday 18th of June 2017 01:45:50 PM
....”. The chief executive of WPP, one of the biggest spenders of advertisers’ money on ITV, said the broadcaster had a tough task choosing its next leader, with the TV advertising market under attack from Facebook and Google and viewers being lured away by the rise of streaming rivals businesses such as Netflix and Amazon. ...
New Channel 4 boss Alex Mahon faces some unwelcome drama image
Source : Guardian [Read Article] Saturday 10th of June 2017 03:00:29 PM
.... Failure to match that will allow for unflattering comparisons in the press, although a critically well-received production could help. But for commercially funded Channel 4 it is about making money, and the show will only need 3 to 4 million viewers to draw a decent return from advertisers. ...
Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley image
. About time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own hands. ...
Vodafone to stop its ads appearing on fake news and hate speech sites image
....Working with Google, Facebook and ad agencies, it is setting up a “whitelist” of sites on which its ads can run. “It is relatively easy to blacklist certain sites, such as those relating to porn and gambling, but it is difficult to exclude content that is – in editorial terms – at odds with an advertiser’s own principles and beliefs,” said Matt Peacock, group director of corporate affairs at Vodafone. ...
London attack: Tech firms fight back in extremism row image
Source : BBC [Read Article] Sunday 4th of June 2017 03:05:46 PM
.... "We all know that social media companies have been a very helpful tool for hate preachers and for extremists," Dr Rushchenko said. Investors suggested that tech firms would be more willing to take further action against extremist content if shareholders and advertisers pressured them to do so. ...
Jay Hunt quits Channel 4 post just days before decision on top job image
Source : Guardian [Read Article] Friday 2nd of June 2017 10:47:33 AM
....Channel 4 also won a Bafta for its coverage of the London 2012 Paralympics, although the decision to buy the TV rights was taken by Hunt’s predecessor. But so far this year, ratings have been poor, with Channel 4 lagging behind its competitors, highlighted by a 15% fall in its share of viewers aged 16 to 34, an age group highly prized by advertisers on which the broadcaster has built its reputation. ...
From videos to vlogs image
Source : BBC [Read Article] Thursday 1st of June 2017 11:31:14 PM
....A study by marketing platform MuseFind found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts. "This switch in perspective provides marketers and advertisers the freedom to develop more authentic content that tells a story as opposed to being purely functional and demonstrating things such as weight loss and technique," says Mr Wilson. ...
Bad sex scenes image
Source : BBC [Read Article] Wednesday 24th of May 2017 11:00:09 PM
....So how can podcast makers make money? With most podcasts being given away for free, the answer is advertising revenues, but if you aren't an expert on the advertising industry, securing adverts may seem like an impossible challenge. Help is at hand from the growing number of podcast platforms that connect podcasters with advertisers. ...
Google plans to track credit card spending image
Source : BBC [Read Article] Wednesday 24th of May 2017 12:13:45 PM
....Google is planning to track billions of credit and debit card sales to compare online ad clicks with money spent offline. Google Attribution will allow advertisers to see whether online ad campaigns generate offline sales. ...
Facebook fined £94m for 'misleading' EU over WhatsApp takeover image
Source : Guardian [Read Article] Thursday 18th of May 2017 08:56:52 AM
.... Investigations are also under way in Belgium, the Netherlands and Spain. A French data watchdog fined Facebook €150,000 on Tuesday for failing to prevent users’ data being accessed by advertisers. ...
Channel 4 executive who poached Bake Off favourite to land top job image
Source : Guardian [Read Article] Thursday 18th of May 2017 06:00:18 AM
....So far this year ratings have been poor with Channel 4 lagging behind competitors – although last year, the channel recorded its first increase in audience share in a decade. But what may linger in the mind of board members considering Hunt’s candidacy is a more than 15% fall in share of coveted 16- to 34-year-olds – highly prized by advertisers, and the audience on which the broadcaster has built its reputation. ...
21st Century Fox hit by lack of blockbusters image
Source : BBC [Read Article] Wednesday 10th of May 2017 09:14:26 PM
....Advertising at its US cable networks was also flat. Dozens of advertisers abandoned the conservative Fox News channel this year amid allegations of sexual harassment and mismanagement, an issue that led to the departure of former chairman Roger Ailes and its highest-rated presenter, Bill O'Reilly. ...
Adam Crozier will leave ITV looking a picture of health image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:50:32 PM
.... Yet more of the same is a perfectly credible script. ITV generates lots of cash and UK advertisers – even in the current weak market – can’t ignore its virtual monopoly on commercial prime-time TV audiences. ...
Google and Facebook bring in one-fifth of global ad revenue image
Source : Guardian [Read Article] Monday 1st of May 2017 11:01:11 PM
....5bn the year before. Despite its large share of the ad market, Google faces a growing boycott from major advertisers including the UK government, Marks & Spencer and McDonald’s, and has promised an overhaul of its advertising policies. ...
Amazon 'style assistant' divides opinion image
Source : BBC [Read Article] Friday 28th of April 2017 01:31:35 PM
....". Amazon said that it would not share any personal information with advertisers or third party websites. ...
Nasdaq surge expected to continue after strong Alphabet and Amazon results image
....Like its arch-rival Facebook, Google has aggressively shifted the focus of its business to mobile advertising. The two companies accounted for 99% of the industry growth in digital advertising in 2016, Pivotal Research said in a report this week, demonstrating market power that some advertisers complain amounts to a duopoly. ...
Even Trump's Twitter binges aren't enough to make it worth $11bn | Nils Pratley image
.... The plan is probably the only one worth backing: get the audience up and hope revenues follow. But the current breakdown in the relationship between audience and revenues suggests Twitter’s clout with advertisers is fading fast. ...
Twitter revenues decline for first time as advertising falls away image
Source : Guardian [Read Article] Wednesday 26th of April 2017 01:48:14 PM
. Twitter’s revenue has fallen for the first time, as advertisers have pulled back from the social media service favoured by Donald Trump, celebrities and journalists. ...
Twitter users up but 'headwinds' forecast image
Source : BBC [Read Article] Wednesday 26th of April 2017 12:37:14 PM
....Mr Dorsey said the increase in users was in part because the service had been streamlined to make it a better experience for users, including measures to reduce abusive content. The company has been trying to convince advertisers that it can strengthen its user base and has launched new features, including live video broadcasting. ...
Outgoing Yahoo chief executive Marissa Mayer will likely get $186m payout image
....1bn for blogging platform Tumblr in 2013, expanded into TV and hired big name US journalists including former CBS news anchor Katie Couric. But advertisers and shareholders have remained unimpressed. ...
Sadly it was money – not morals – that forced Fox to boot Bill O'Reilly | Lucia Graves image
....Democracy in America feels more undemocratic than ever, but companies can still be moved to act in the interest of their bottom line. It took corporate influence to help defeat North Carolina’s discriminatory bathroom bill, after all, and it was an advertiser boycott that helped push Glenn Beck off the air. ...
Bake Off auction seeks to whip up sponsorship bidding frenzy image
Source : Guardian [Read Article] Thursday 20th of April 2017 03:15:30 PM
....The broadcaster pulled out all the stops for the event, the largest it has ever held to promote an individual show, with two of the programme’s presenters, Paul Hollywood and Prue Leith, roped in to aid the charm offensive held at Channel 4’s London headquarters on Thursday. Many advertisers are expected to be keen to associate themselves with the show, which was previously on the BBC. ...
UK internet ad spend passes £10bn as Google faces YouTube row image
Source : Guardian [Read Article] Wednesday 12th of April 2017 06:32:23 AM
....Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads. The year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos. ...
The good stuff image
Source : BBC [Read Article] Monday 10th of April 2017 11:19:56 PM
....Inspired by her experiences, she founded Good-Loop, a company that rewards viewers of video ads with donations to their chosen charities. Brands create a video and if the visitor watches it for 15 seconds or more, the advertiser pays 50p - with 50% of that going to the chosen charity, 40% to the content creator, and 10% to Good-Loop. ...
Ofcom could decide that 100% of Sky is the limit for Murdoch image
Source : Guardian [Read Article] Sunday 9th of April 2017 06:00:00 AM
....His bosses, the New York Times discovered, had paid a total of $13m to five women making harassment claims against him, just as they were awarding O’Reilly a new $20m-a-year long-term contract. Big news as big advertisers, from Mercedes Benz to Hyundai, pulled their bookings from O’Reilly’s hours. ...
Johnston Press announces £300m pre-tax loss image
Source : BBC [Read Article] Thursday 30th of March 2017 07:28:23 AM
...."Circulation figures of key titles are improving, the 'i' has bucked the trend of declining national newspaper sales". He said digital advertising had returned to growth in the first quarter of this year, and argued that advertisers would be attracted to more conventional news publishers, following controversies around advert placing next to unacceptable material and fake news. ...
Johnston Press reports £300m loss after huge newspaper writedown image
Source : Guardian [Read Article] Wednesday 29th of March 2017 08:59:13 AM
.... Its share price fell nearly by 10% to just under 20p in early trading on Wednesday. Johnston Press blamed factors including jittery advertisers pulling budgets following the Brexit vote last June. ...
Just Google it image
Source : BBC [Read Article] Sunday 26th of March 2017 11:09:18 PM
.... . From an advertiser's perspective, the appeal is clear: you pay only when you reach people who have demonstrated an interest in your offering. ...
Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers' image
. Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to bring in revenues of more than $3bn (£2. ...
Google's bad week: YouTube loses millions as advertising row reaches US image
Source : Guardian [Read Article] Saturday 25th of March 2017 10:00:06 AM
....It’s been a bad week for Google, with major brands pulling millions of dollars in advertising amid rows over extremist content on YouTube. In the US, the telecom companies AT&T and Verizon, as well as the pharmaceutical company GSK, Pepsi, Walmart, Johnson & Johnson and the car rental firm Enterprise, have all pulled advertising from Google’s video-sharing platform, a contagion spreading from Europe, where a number of high-profile advertisers pulled out of YouTube following an investigation by the Times. ...
YouTube and Google boycott spreads to US as AT&T and Verizon pull ads image
Source : Guardian [Read Article] Thursday 23rd of March 2017 02:07:42 PM
. The growing advertiser boycott of YouTube has reached the US, with AT&T, Johnson & Johnson, Verizon and Enterprise all halting adverts on the site, as well as Google’s wider ad networks, over the video-sharing site’s inability to guarantee promotional messages won’t appear alongside extremist content. ...
Viagogo should be forced to face a grilling over ticket resale abuse | Nils Pratley image
.... It intended to do so if Hogg had not resigned, but that’s slightly different. A striking aspect of the row over extremist material on YouTube is that owner Google didn’t see it coming – or, more likely, couldn’t be bothered to act until advertisers started to revolt. ...
Google to overhaul advertising policies after growing boycott image
Source : Guardian [Read Article] Tuesday 21st of March 2017 09:48:57 AM
. Google has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company’s platforms from leading brands and advertisers including the UK government, Marks & Spencer and McDonald’s. ...
Google promises to take action on 'hateful' content image
Source : BBC [Read Article] Tuesday 21st of March 2017 08:15:36 AM
...."We have a responsibility to protect this vibrant, creative world - from emerging creators to established publishers - even when we don't always agree with the views being expressed. "But we also have a responsibility to our advertisers who help these publishers and creators thrive. ...
Advertising control image
Source : BBC [Read Article] Tuesday 21st of March 2017 12:07:48 AM
. One of the biggest challenges for advertisers right now is "to make sure your advert doesn't end up next to a recruitment video for Isis", says Matt Scheckner, founder of an advertising industry extravaganza being held in London this week. ...
YouTube is like the wild west – why won't Google pay to clean it up? image
.... Matt Brittin, head of Google’s operations in Europe, failed the test. Was Google taking responsibility for allowing the company’s YouTube site to be polluted with extremist videos produced by terror preachers and racists? Or was he merely apologising to advertisers for the fact that some of their messages appeared alongside such offensive material?. ...
Head of Google Europe apologises over ads on extremist content image
Source : Guardian [Read Article] Monday 20th of March 2017 12:23:08 PM
....”. Brittin admitted that the company “need[s] to do better” but also appeared to blame advertisers for failing to deploy tools designed to ensure their ads do not appear next to extremist content. ...
Google apologises after ads appear next to extremist content image
Source : BBC [Read Article] Monday 20th of March 2017 10:09:41 AM
....Drawing the line won't be easy - as he pointed out, news organisations put a lot of disturbing content online but need to earn money from advertising if they are to continue to invest in journalism. Mr Brittin seems confident that by having a thorough look at its policies and showing advertisers how they can control where their messages appear, Google can regain their confidence. ...
Google braces for questions as more big-name firms pull adverts image
Source : Guardian [Read Article] Sunday 19th of March 2017 03:24:45 PM
.... Government spending has also been suspended while Tesco is understood to have “paused” spending on YouTube. BT said: “We take our responsibilities as an advertiser seriously and have a robust set of safeguards in place to make sure our adverts don’t appear on websites or content which may be dedicated to offensive themes”. ...
French advertising giant pulls out of Google and YouTube image
Source : Guardian [Read Article] Friday 17th of March 2017 03:08:24 PM
....The use of programmatic trading, which automates the process of buying and selling advertising online, is increasingly controversial, raising concerns that it both hurts media revenues and supports extremist material. Media owners such as YouTube and many thousands of other publishers make their advertising slots available within the programmatic system for advertisers to bid on. ...
YouTube: UK government suspends ads amid extremism concerns image
Source : BBC [Read Article] Friday 17th of March 2017 11:15:21 AM
...."We have strict guidelines that define where Google ads should appear," a spokesman said. "In the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content. ...
Google summoned   by ministers as government pulls ads over extremist content image
....The government joined a number of organisations, including the Guardian, in pulling advertising from Google and YouTube after discovering that ads had appeared alongside inappropriate content. Pressure mounted on Google as Isba, an organisation representing British advertisers with hundreds of members, urged the company to overhaul its practices. ...
Bad news for online advertisers – you’ve been ’ad | John Naughton image
.... Or, rather, our personal data and the digital trails we leave on the web are the product. The data is sliced, diced and sold to advertisers in a vast, hidden – and totally unregulated – system of high-speed, computerised auctions that ensure each user can be exposed to ads that precisely match their interests, demographics and gender identity. ...
Sorrell: companies that offend good governance tend to perform better image
....”. Sorrell made the comments as WPP, the world’s largest marketing services group, said that it was lowering its growth forecast for this year below City expectations as advertisers remain jittery in the face of market uncertainty, following the election of Donald Trump as US president and the UK’s vote to leave the EU. ...
Snapchat goes public at $29bn and makes co-founders tech billionaires image
Source : Guardian [Read Article] Thursday 2nd of March 2017 04:27:48 PM
.... Second, while Snapchat has a grasp on mobile video, it’s TV-like revenue pursuit is new and untested. Snapchat has much room for improvement in the areas of user growth and delivering data and measurement to advertisers in order to live up to its high expectations. ...
Philip Green owes us BHS workers much more than ‘up to’ £363m | Grant Atterbury image
....It was the phrase “up to” that bothered Wright, and understandably so. It does rather bring to mind the language of TV advertisers; the anti-dandruff shampoo that promises to remove up to 100% of flakes, or the cleaning product that removes up to 100% of stains. ...
'Don't change!' image
Source : BBC [Read Article] Thursday 2nd of March 2017 12:03:07 AM
....Users of the popular service are wondering how Snapchat might change as efforts to make it profitable evolve. Most of Snapchat's users are aged between 13 and 24, and many advertisers choose to target people in their teens and 20s via the app. ...
ITV shouldn't get away with blaming Brexit for falling revenues | Nils Pratley image
....The case for the defence is that commercial television is better equipped than, say, newspapers to resist the pickpockets called Facebook and Google. ITV still delivers mass audiences, which some advertisers cannot live without. ...
Comparethemarket ads lead way as online firms become top TV spenders image
Source : Guardian [Read Article] Thursday 23rd of February 2017 07:01:00 AM
. Digital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of advertisers on the small screen. ...
Twitter loses ad revenue despite gaining 2 million users and Trump 'boost' image
Source : Guardian [Read Article] Thursday 9th of February 2017 12:50:28 PM
....And the company offered a gloomy picture of the trajectory for advertising income, warning that “revenue growth will continue to lag audience growth in 2017 and could now be further impacted by escalating competition for digital ad spending”. Dorsey said he believed weaker advertising income was partly down to a delayed impact from 2015, when user numbers dipped, limiting the amount advertisers were prepared to spend. ...
Is Snapchat the new Facebook? image
Source : Guardian [Read Article] Friday 3rd of February 2017 07:13:50 PM
....com, plug in payment information and create an advert. Those ads can be targeted as narrowly or broadly as the advertiser desires, and can be billed in a variety of ways, from paying a flat fee for every thousand views to payments per click, per like and more. ...
Snapchat rising: is Facebook-sized success the future for this youthful app? image
....”. They have a very attractive audience to advertisers, but lack any ability to measure how many people are seeing ads. ...
Snapchat accused of lying about user numbers to inflate value of IPO image
Source : Guardian [Read Article] Thursday 5th of January 2017 09:01:08 PM
.... The corporations have waged an arms race of app features since 2013, when Snapchat rejected an acquisitions offer from Facebook. Last September, Facebook was caught having vastly overstated statistics about videos, for more than two years, to advertisers. ...
China Twitter boss leaves after seven months image
Source : BBC [Read Article] Monday 2nd of January 2017 07:07:34 AM
....Kathy Chen announced she was leaving following a restructure of the business in Asia. While Twitter is blocked in China, it lets Chinese advertisers reach a global audience. ...
Creative industries are key to UK economy image
Source : Guardian [Read Article] Sunday 1st of January 2017 12:05:41 AM
.... Indeed, so much so that, when the final figures for the Creative Industries Federation’s members survey came in, I feared it looked a bit North Korean. The UK’s TV and film companies, video games, digital creative, designers, fashion, publishers, great museums and galleries, architects, advertisers and universities had voted 96% to “remain”. ...
Pressure on Yahoo grows after massive hack attack image
Source : BBC [Read Article] Friday 16th of December 2016 12:56:46 AM
....8bn, is now trying to persuade Yahoo to amend the terms of the acquisition agreement to reflect the economic damage from the two hacks. If Yahoo users and advertisers start deserting the company, that will reduce its value to Verizon. ...
Speaking their language image
Source : BBC [Read Article] Tuesday 13th of December 2016 12:27:01 AM
...."Indus has an in-house app store - which is available in so many Indian languages. We will use that as a platform to attract advertisers," he adds. ...
2016: the year Facebook became the bad guy image
Source : Guardian [Read Article] Monday 12th of December 2016 11:00:10 AM
....None of 2016’s controversies have rattled Facebook as much as the criticism that its failure to clamp down on fake news combined with the way its algorithm places users in polarized filter bubbles shaped the outcome of the presidential election. “It’s crazy that Zuckerberg says there’s no way Facebook can influence the election when there’s a whole sales force in Washington DC that does nothing but convince advertisers that they can,” said author Antonio García Martínez, who used to work in Facebook’s advertising sales department. ...
Courtside gambling ads dumped from Australian Open image
Source : BBC [Read Article] Friday 9th of December 2016 05:44:59 AM
....Dr Sally Gainsbury, from the University of Sydney, said the increase in gambling promotions at major sporting events was a concern for the community. "Sports betters are more likely to say they are influenced by advertisers. ...
Spot the difference image
Source : BBC [Read Article] Friday 9th of December 2016 12:04:21 AM
....In other words, the same ad campaign will need to have multiple versions to suit each audience. And this will put more pressure on advertisers and their agencies to produce more individualised content, he says. ...
Children's online junk food ads banned by industry image
Source : BBC [Read Article] Thursday 8th of December 2016 12:08:44 AM
. Online ads for food and drinks high in fat, salt or sugar aimed at children are to be banned under new rules from advertisers. ...
ITV Studios: is the glitter coming off broadcaster's hit factory? image
Source : Guardian [Read Article] Wednesday 30th of November 2016 12:18:45 PM
. Behind the showbiz hullaballoo of ITV’s annual showcase for advertisers at the London Palladium, the company’s chief executive, Adam Crozier, is facing his stiffest test since successfully leading the broadcaster out of the previous recession after taking the helm in 2010. ...
Big football clubs take on Facebook with new social media network image
Source : Guardian [Read Article] Monday 28th of November 2016 12:01:14 AM
....The company has hired Kate Burns, the former Google, AOL and Buzzfeed executive, as executive vice-president to drive commercialising Dugout. “It has been designed to engage and attract millennials from across the globe and we know this is a critical audience for advertisers to reach,” said Burns. ...
Still in vogue: luxury magazines defy print market gloom image
Source : Guardian [Read Article] Sunday 20th of November 2016 04:01:01 PM
. With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size pioneer Glamour seeking to bulk up to a bigger, glossier edition – the luxury magazines appear to be defying the advertiser and reader exodus rapidly eroding the rest of the magazine market. ...
Snapchat's potential $25bn flotation may sink company's appeal image
Source : Guardian [Read Article] Wednesday 16th of November 2016 07:45:49 PM
.... Twitter’s shares were priced at $26 at IPO in 2013, zoomed as high $70, but are now $19. The problem with Twitter as a vehicle for advertisers is exactly as predicted: unlike Facebook, the medium is fast and furious and users tend to resent commercial intrusions. ...
Facebook reveals fresh flaws with its data image
Source : BBC [Read Article] Wednesday 16th of November 2016 04:38:56 PM
. Facebook has acknowledged four new errors in the figures it shares with advertisers and publishers. ...
Snapchat 'files for stock market float' image
Source : BBC [Read Article] Wednesday 16th of November 2016 12:29:17 AM
....It now has 100 million daily users, which is more than Twitter. And with 60% of its users aged between 13 and 24, it is seen as an appealing way for advertisers to reach young people. ...
ITV forecasts a further fall in advertising revenue image
Source : BBC [Read Article] Thursday 10th of November 2016 08:36:23 AM
....That would see net advertising revenue fall 3% over the full year, ITV said. "In recent weeks the political and economic uncertainty has increased and we are currently seeing more cautious behaviour by advertisers," ITV said in a trading update. ...
ITV revenues hit by 'cautious' advertisers image
Source : Guardian [Read Article] Thursday 10th of November 2016 08:26:56 AM
. ITV has suffered its worst performance in the runup to Christmas in almost a decade, as advertisers become increasingly cautious about the economy. ...
Channel 5 reports first back-to-back year of profit image
Source : Guardian [Read Article] Monday 7th of November 2016 03:42:12 PM
.... The US pay-TV giant Viacom acquired Channel 5 from Express newspapers owner Richard Desmond for £463m in 2014. The broadcaster highlighted a 9% increase in its share of viewing of 16- to-34-year-olds, a demographic highlycoveted by advertisers. ...

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