....Sir Martin Sorrell’s GroupM, which buys more than $75bn (£60bn) of advertising space on behalf of clients globally, has slashed its growth prediction for UK digital advertising and has blamed some of the adjustment on an advertiser backlash over the inability of Silicon Valley giants to stop ads appearing around inappropriate content. The latest forecast says that spend on major digital platforms like Google, Facebook and YouTube
in the UK – or “pure play” internet advertising, in the industry jargon – will grow by 11% to nearly £10. ...
[Read full article on Guardian
Thursday 22nd of June 2017 06:14:48 AM