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....In the UK, influencers have had to identify advertisements with the hashtags “#ad” or “#spon” (sponsored) since 2014. In April, the UK’s Advertising Standards Authority (ASA) found the makeup blogger Sheikhbeauty to have breached the CAP Code for non-broadcast advertisements by failing to clearly label a post about a herbal detox tea brand as an advertisement. ... [Read full article on Guardian ]
Friday 15th of September 2017 11:26:40 PM
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Latest Finance News related to Advertising Standards Authority

Social media stars face crackdown over money from brands image
Source : Guardian [Read Article] Friday 15th of September 2017 11:26:40 PM
....In the UK, influencers have had to identify advertisements with the hashtags “#ad” or “#spon” (sponsored) since 2014. In April, the UK’s Advertising Standards Authority (ASA) found the makeup blogger Sheikhbeauty to have breached the CAP Code for non-broadcast advertisements by failing to clearly label a post about a herbal detox tea brand as an advertisement. ...
Betting firms could be fined over ads 'targeting vulnerable people' image
Source : Guardian [Read Article] Tuesday 12th of September 2017 11:01:48 PM
....Four betting firms could face fines over adverts disguised as news articles that “targeted vulnerable people” with claims about a gambler who cleared his debts and paid for his wife’s medical treatment by playing online casino games. The Advertising Standards Authority (ASA) upheld complaints against Ladbrokes, 888, SkyBet and Casumo over adverts placed by “affiliates”, which are agencies paid to directi gamblers to online casinos and bookmakers. ...
Standards body unveils plan to crack down on sexist advertisements image
Source : Guardian [Read Article] Monday 17th of July 2017 11:01:04 PM
....Advertisements that perpetuate sexist stereotypes, from men bungling housework to girls being less academic than boys, will be banned under rules being proposed by the industry watchdog. The crackdown by the Advertising Standards Authority (ASA) will toughen rules on ads that are deemed to present activities as only appropriate for one gender or another, or that mock those who do not conform to stereotypical gender roles. ...
Baby Dove adverts criticised over breastfeeding stance image
Source : BBC [Read Article] Monday 3rd of July 2017 03:53:30 PM
.... What's your way?". The Advertising Standards Authority has received 151 complaints, including concerns the ad perpetuates a negative image of breastfeeding in public. ...
BT tops complaints league for broadband and pay-TV users image
Source : Guardian [Read Article] Wednesday 28th of June 2017 12:12:21 PM
....Earlier this month, the advertising watchdog banned BT’s campaign featuring Deadpool star Ryan Reynolds after receiving more than 60 complaints from the public and rivals including Virgin Media, TalkTalk and Sky. The Advertising Standards Authority ruled BT’s claim it provided the UK’s most powerful Wi-Fi signal was misleading. ...
Organic milk not good for the land, says ad watchdog image
Source : BBC [Read Article] Wednesday 7th of June 2017 11:55:03 AM
....Which is probably why Arla decided to say its organic milk was "good for the land" and "a more sustainable future". But the Advertising Standards Authority (ASA) said the claim was "misleading" and has banned the ad. ...
Millennial ‘influencers’ who are the new stars of web advertising image
Source : Guardian [Read Article] Saturday 27th of May 2017 11:05:41 PM
.... This boundary between independent editorial posts and those that have been paid for in some way is one that is blurred in this new era of social media marketing. “We have no issue with social influencers working with brands, as long as consumers aren’t misled,” says Guy Parker, chief executive of the Advertising Standards Authority, which is working with the Federal Trade Commission in the US and the newly formed International Council of Advertising Self-Regulation to develop some kind of oversight of influencer marketing. ...
McDonald's decides to withdraw 'offensive' television advert image
Source : BBC [Read Article] Tuesday 16th of May 2017 04:32:24 PM
....Bereavement charity, Grief Encounter, had "countless calls" from parents saying their bereaved children had been upset by the advert. The Advertising Standards Authority also said it had received complaints and would "carefully assess them to see whether there are grounds to investigate". ...
McDonald's pulls ad that 'exploited child bereavement' image
Source : Guardian [Read Article] Tuesday 16th of May 2017 10:12:36 AM
....”. The Advertising Standards Authority said it had received about 100 complaints by Monday, with more coming in. ...
McDonald's apologises for 'offensive' television advert image
Source : BBC [Read Article] Monday 15th of May 2017 06:04:22 PM
....". The Advertising Standards Authority said it had received complaints regarding the advert, and would "carefully assess them to see whether there are grounds to investigate". ...
Putting you in the picture: yes, you can earn a living on Instagram image
....“Another key rule that applies, particularly in this space, is ensuring that advertising is ‘obviously identifiable’. We [consumers/followers/viewers] should be aware that the content we see, hear and interact with, is advertising,” says the Advertising Standards Authority. ...
4G mobile: UK urban areas with best and worst coverage revealed image
Source : Guardian [Read Article] Wednesday 3rd of May 2017 06:33:27 AM
....The four options are based on looking at usage during peak times or over a 24-hour period. The Advertising Standards Authority, which enforces the UK ad code, received 155 complaints about broadband speed claims in 131 ads last year. ...
No 'peace' for internet users accusing BT of empty promises over broadband speeds image
....BT has already been reprimanded for misleading householders. Despite the 2015 ruling by the Advertising Standards Authority that its postcode checker was giving inaccurate timescales, the company appears to be selling top-price packages that cannot be fulfilled. ...
Fibre broadband advertising to be investigated image
Source : BBC [Read Article] Tuesday 4th of April 2017 10:42:13 AM
....Mr Warman said ISPs were misleading customers by giving them copper when they expected fibre. In a statement, the Advertising Standards Authority (ASA) said it was acting because of "evolving concerns" about the way fibre broadband services were advertised, and recent changes to government policy, which meant far more people would potentially have access to such services. ...
John Lewis broke advertising rules by pulling Apple Watch deal image
Source : Guardian [Read Article] Wednesday 8th of March 2017 07:01:00 AM
....The company, which has used the strapline “never knowingly undersold” since 1925, ran the Apple Watch promotion at the same time as pushing a four-day Black Friday sales event promising that “we’ve lowered hundreds of prices this weekend”. The Advertising Standards Authority received a complaint from a shopper, who found that the Apple Watch was listed as out of stock when she tried to buy it but that it was made available the following day at full price. ...
Jaguar ad 'encouraged unsafe driving' rules watchdog image
Source : BBC [Read Article] Wednesday 8th of March 2017 12:19:58 AM
. An advertorial article published in the Guardian about a new Jaguar car has been rebuked by the UK's Advertising Standards Authority. ...
Six auction sites' ads banned over misleading savings claims image
Source : Guardian [Read Article] Wednesday 22nd of February 2017 07:00:27 AM
. Controversial auction website MadBid, which makes claims in full-page national newspaper adverts about brand new cars sold for under £500 or iPhones for less than £100, has been found guilty of misleading customers following an investigation by the Advertising Standards Authority. ...
Energy customers locked into a costly scheme who have no right to switch image
Source : Guardian [Read Article] Sunday 5th of February 2017 07:00:07 AM
.... The responses, he says, provide “prima facie evidence of systematic problems” including inexplicably high bills and poor customer service. Last April, the Advertising Standards Authority upheld a complaint by New Capital Quay residents that e. ...
Moneysupermarket grabs most complained-about ad top spot again image
Source : Guardian [Read Article] Thursday 19th of January 2017 12:01:22 AM
....The TV ad, part of the brand’s “So Moneysupermarket” campaign about consumers who feel “epic” after saving cash using the price comparison website, features “Gary the bodyguard”, who at one point is seen doing a Michael Jackson-style crotch grab and gyrations. The ad, which features original Bronx breakdancer Mr Wave, who appeared in the 1984 film Beat Street, prompted 1,063 complaints to the Advertising Standards Authority that it was overtly sexual and not suitable to be seen by children. ...
Cuadrilla starts work on Lancashire fracking site image
Source : Guardian [Read Article] Thursday 5th of January 2017 11:06:04 AM
....Cuadrilla and Friends of the Earth have clashed before, and this week the green group informally agreed with the advertising watchdog not to repeat claims it had made in an anti-fracking leaflet about the effects of fracking on the health of local populations, drinking water or property prices. On Thursday, the chief of the Advertising Standards Authority said it was not true that, as Friends of the Earth had claimed, it had dropped the case. ...
Campaign group rapped over fracking claims image
Source : BBC [Read Article] Wednesday 4th of January 2017 01:35:12 AM
....The fundraising flyer claimed fracking chemicals could pollute drinking water and cause cancer and implied the process increases rates of asthma. The charity "agreed not to repeat the claims," the Advertising Standards Authority (ASA) said. ...
Children's online junk food ads banned by industry image
Source : BBC [Read Article] Thursday 8th of December 2016 12:08:44 AM
...." . The Advertising Standards Authority, which regulates all media in the UK, has said it will administer the new rules. ...
Heinz beans advert banned by advertising watchdog image
Source : BBC [Read Article] Wednesday 23rd of November 2016 02:14:56 AM
....The advertisement featured young people and adults using empty or full tins to make the rhythm of a song, with the catchline "#Learn the CanSong". The Advertising Standards Authority ruled that mistakes might be made that could lead to people cutting their hands or fingers. ...
Will rents go up if unfair letting fees are banned? image
Source : Guardian [Read Article] Wednesday 23rd of November 2016 12:01:49 AM
.... So they simply print off their standard agreement and charge £300,” he told the Guardian. Countrywide said its fees are transparent and in line with Advertising Standards Authority guidelines. ...
UK broadband speed ad rules to be revamped image
Source : BBC [Read Article] Thursday 17th of November 2016 12:01:01 AM
....UK broadband companies will be made to change the way they advertise their internet speeds, under regulator plans. The Advertising Standards Authority says current descriptions of speeds "up to" a certain amount are confusing and will be changed in 2017. ...
Living in a broadband ‘not-spot’? Try using the church spire to get a signal image
....”. Howdle says Ofcom and the Advertising Standards Authority (ASA) are to announce possible changes to the way speeds are advertised later this year. ...
Broadband advert rule changes come into effect image
Source : BBC [Read Article] Monday 31st of October 2016 12:04:13 AM
....New rules forcing broadband firms to be clearer in adverts on the costs of their contracts have come into effect. Broadband suppliers will now have to show upfront and monthly costs, without separating out line rental prices, according to the changes brought in by the Advertising Standards Authority. ...
'Irresponsible' Diet Chef weight loss advert banned image
Source : BBC [Read Article] Wednesday 26th of October 2016 09:41:34 AM
. A television advert in which a tearful woman meets a slimmer and happier version of herself has been banned by the Advertising Standards Authority. ...
Sainsbury’s Bank credit card ad banned for being 'socially irresponsible' image
Source : Guardian [Read Article] Wednesday 5th of October 2016 11:41:21 AM
....”. One viewer complained to the Advertising Standards Authority that the ad suggested the best way to finance property renovation was with a credit card. ...
StubHub breached ASA’s code – but nothing has changed image
Source : Guardian [Read Article] Thursday 29th of September 2016 06:00:35 AM
....The charges had not been specified during the booking process (unless you clicked a link beside the final total on the payment page), but the mark-up was shown on the confirmation email. The Advertising Standards Authority agreed the company was in breach of its committee of advertising practice code by not making its charges clear at the outset, but it was powerless to insist on a refund and StubHub, part of eBay, refused to offer one. ...
Friends of the Earth fracking leaflet 'misleading', ad watchdog says image
Source : BBC [Read Article] Monday 26th of September 2016 01:21:33 PM
....The fundraising flyer also featured a photo of Grasmere in the Lake District - despite there being no plans for fracking in the area. A draft report from the Advertising Standards Authority (ASA) said the charity failed to substantiate its claims about the dangers. ...
Celebrity YouTube promotion fee '$187,000 on average' image
Source : BBC [Read Article] Wednesday 31st of August 2016 05:35:17 PM
.... . The Advertising Standards Authority said these posts must be properly marked as advertisements. ...
Walkers crisps competition advert banned by watchdog image
Source : BBC [Read Article] Wednesday 17th of August 2016 12:16:26 AM
....Destinations on offer included New York, Hong Kong or Sri Lanka. But in the end, Walkers confirmed, fewer than 800 of the 20,000 holidays available were won and more than 100 people complained to the Advertising Standards Authority (ASA). ...

Honest broadband
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Source : Telegraph [Read Article] Thursday 11th of August 2016 05:30:00 AM
.... Currently they are allowed by advertising rules to promote download speeds claiming “up to” maxima – available to only 10 per cent of their customers. There have long been complaints about this practice and the Advertising Standards Authority (ASA) says it is “currently conducting research into consumers’ understanding of broadband advertising speed claims”. ...

Rural broadband customers receive less than a fifth of advertised speeds, local councils warn 
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....Under a major crackdown already being mulled by advertising watchdogs and called for by consumer groups, broadband companies could be forced to advertise average speeds rather than top speeds. The move could lead to some advertised broadband speeds shrinking by 25pc overnight if the Advertising Standards Authority (ASA) bans firms quoting speeds received only by the top 10pc customers. ...
Vodafone 'removes' broadband line rental charges image
Source : BBC [Read Article] Tuesday 9th of August 2016 09:52:24 AM
...."To be clear, Vodafone isn't really abolishing line rental charges, it's simply combining the charge into its fibre pricing," said broadband expert Ewan Taylor-Gibson from uSwitch. "This is because broadband providers are under pressure from the Advertising Standards Authority (ASA) to change advertised pricing so customers see a cost per month that includes line rental, so Vodafone is stealing a march on its rivals. ...
Amazon told to clarify 'misleading' delivery charges after complaint image
Source : Guardian [Read Article] Wednesday 3rd of August 2016 06:40:23 AM
....Amazon has been ordered to clarify its delivery charges for individual products after the advertising watchdog found it had been misleading customers. The Advertising Standards Authority found a lack of clarity about items eligible for free delivery after a shopper complained about charges for an AmazonBasics electrical product. ...

Broadband providers could be forced to cut 'misleading' speed claims by 25pc 
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....Broadband companies could be forced to advertise average speeds rather than top speeds as part of a major crackdown being planned by advertising watchdogs and called for by consumer groups. The move could lead to some advertised broadband speeds shrinking by 25pc overnight if the Advertising Standards Authority (ASA) bans firms quoting speeds received only by the top 10pc customers. ...
Morrisons plans to complain about another Aldi advert image
Source : BBC [Read Article] Wednesday 29th of June 2016 07:08:29 PM
. Supermarket Morrisons is to make a new complaint to the Advertising Standards Authority about discount chain Aldi. ...
Aldi ads claiming big savings banned for misleading customers image
Source : Guardian [Read Article] Wednesday 29th of June 2016 09:36:38 AM
....”. Rival Morrisons and two members of the public lodged complaints with the Advertising Standards Authority that Aldi compared products in the ad that made the price comparison misleading and unfair. ...
Ticked off at £60 service fee StubHub added to price of my tickets image
Source : Guardian [Read Article] Wednesday 29th of June 2016 06:00:00 AM
....I then wrote to the company advising that by law ticket sellers must provide clear, honest information about prices. I also contacted the Advertising Standards Authority (ASA), which concluded that StubHub was in breach of the advertising code and would be given “guidance”, but the ASA couldn’t insist on a refund. ...
Aldi adverts claiming savings were misleading, ASA rules image
Source : BBC [Read Article] Tuesday 28th of June 2016 11:02:23 PM
. Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled. ...
Fitness studio in the Frame over card payments image
Source : Guardian [Read Article] Sunday 29th of May 2016 06:00:26 AM
....” However, since our intervention the company has, as an act of goodwill, recredited you with the full expired amount. Unimpressed with what you thought were flaws in its marketing and advertising you also complained to the Advertising Standards Authority. ...
Five minute guide to broadband image
Source : Daily Express [Read Article] Sunday 8th of May 2016 01:05:00 PM
. The Advertising Standards Authority (ASA) has just announced a clampdown on misleading broadband advertising in a bid to make it easier for households to work out how much they are really paying for their connection. ...
Is that Asda price? Three for £3 deal on cereal is usually... 97p A PACK image
Source : Daily Express [Read Article] Wednesday 4th of May 2016 11:47:00 AM
....It means the so-called deal actually cost shoppers 9p more than was usually the case. The customer complained to the Advertising Standards Authority (ASA) the individual price had been deliberately raised to £1. ...
Choco Squares deal contravened advertising rules, Asda told image
Source : Guardian [Read Article] Tuesday 3rd of May 2016 11:01:11 PM
....The Leeds-based grocer gave a written commitment to alter its promotions – including controversial multibuy deals – after the Competition and Markets Authority (CMA) singled it out during an investigation into pricing tactics, triggered by a super-complaint by consumer group Which?. But in an embarrassing further ruling, the Advertising Standards Authority (ASA) said Asda’s online sales promotion for its Choco Squares cereal, which appeared from mid-July 2015 for two months, was misleading and should not be repeated in any format. ...
Choco Squares deal contravened advertising rules, Asda told image
Source : Guardian [Read Article] Tuesday 3rd of May 2016 11:01:11 PM
....The Leeds-based grocer gave a written commitment to alter its promotions – including controversial multibuy deals – after the Competition and Markets Authority (CMA) singled it out during an investigation into pricing tactics, triggered by a super-complaint by consumer group Which?. But in an embarrassing further ruling, the Advertising Standards Authority (ASA) said Asda’s online sales promotion for its Choco Squares cereal, which appeared from mid-July 2015 for two months, was misleading and should not be repeated in any format. ...
Broadband ad rules are 'complete and utter joke', says culture minister image
Source : Guardian [Read Article] Thursday 14th of April 2016 01:13:08 PM
....Culture minister Ed Vaizey has said that rules governing how companies such as Sky and BT are allowed to advertise broadband speeds to attract customers are “misleading” and a “complete and utter joke”. Under the UK advertising code, which is administered by the Advertising Standards Authority, companies are allowed to advertise their top speeds even if they are available to only 10% of customers. ...
How can we trust Google when it lets ads call the shots? | Kenny Jacobs image
....The tide is slowly turning. A German court ruled against eDreams in relation to anti-consumer advertising on Google, while the Advertising Standards Authority in the UK also recently found that Google Adwords do, in fact, mislead consumers. ...
The train company that has ideas above its station | David Mitchell image
Source : Guardian [Read Article] Sunday 3rd of April 2016 09:00:28 AM
....A small good thing happened last week, but in a context of such stupidity and unfairness that it only brought home to me more strongly all that stupidity and unfairness, so I’d almost rather it hadn’t happened at all. The good thing was that the train operator “Great Western Railway”, which is owned by FirstGroup plc, was banned by the Advertising Standards Authority from putting up any more posters implying it’s publicly owned. ...
Train operator's adverts banned for suggesting service owned by public image
Source : Guardian [Read Article] Tuesday 29th of March 2016 11:01:15 PM
....”. Complainants to the Advertising Standards Authority pointed out that GWR belongs to its owner, FirstGroup, a multinational transport company listed on the London Stock Exchange, and not the people of south-west England. ...
The aggressive, outrageous, infuriating (and ingenious) rise of BrewDog | Jon Henley image
....”. In its brief history, BrewDog has upset, variously and sometimes repeatedly, rival breweries, drink industry associations, health organisations, the Advertising Standards Authority (for a blogpost advising drinkers of one of its products to “let the sharp bitter finish rip you straight to the tits”), even LBGT groups: last summer, it released No Label, the world’s first “non-binary, transgender beer” – half-lager, half-ale and brewed with hops that had “undergone a gender change”. ...
Fashion firm rebuked over Instagram ads image
Source : BBC [Read Article] Thursday 17th of March 2016 11:53:36 AM
....However, it has agreed to establish a monitoring and review programme for future endorsement campaigns and must report back to the FTC about its implementation. The UK's Advertising Standards Authority has already taken action of its own against social media product placements. ...
Nurofen TV advert withdrawn by makers image
Source : BBC [Read Article] Wednesday 24th of February 2016 08:22:12 AM
....The company says it will not re-broadcast it following complaints that the ad was misleading. BBC News understands the company has promised the Advertising Standards Authority it will not imply the product has a mechanism that makes it especially effective for headache pain. ...
'Strutting man' ad gets most complaints image
Source : BBC [Read Article] Tuesday 23rd of February 2016 10:47:50 AM
. An advert featuring a man strutting down a street in hotpants and high heels received the most complaints in 2015, the Advertising Standards Authority (ASA) has revealed. ...
Aldi to create 5,000 new jobs as its adverts are branded
Source : Telegraph [Read Article] Monday 15th of February 2016 06:55:52 PM
.... . The Advertising Standards Authority said that it has not received any complaints so far about the advert, but said that it had received complaints that the budget grocer’s “two farmers at the field gate advert” TV advert was misleading. ...
Three in four people unable to work out true cost of broadband deals image
Source : Telegraph [Read Article] Thursday 21st of January 2016 07:30:12 AM
.... . The Advertising Standards Authority (ASA) is set to bring in tighter rules around advertising after finding that providers were confusing customers. ...
Broadband firms face new advert rules image
Source : BBC [Read Article] Thursday 21st of January 2016 12:21:22 AM
....The UK's broadband providers have been told to expect tougher rules on how they advertise their services. The UK's Advertising Standards Authority said it was considering the step to ensure people "aren't misled by pricing claims". ...
Ad watchdog cracks down on misleading broadband ads image
Source : Guardian [Read Article] Thursday 21st of January 2016 12:01:02 AM
....The advertising watchdog is to crack down on the way broadband packages are marketed after research showed that four out of five people were not able to work out how much they are supposed to pay. The Advertising Standards Authority is to start a crackdown on the way companies including Sky, BT, Virgin Media, TalkTalk, EE, 3 and O2 advertise after finding that the public are confused and misled by broadband deals. ...
Gourmet Burger Kitchen ad campaign sparks angry backlash from vegetarians image
Source : Telegraph [Read Article] Monday 18th of January 2016 02:11:10 PM
.... Is it appropriate for a corporation to single out and make fun of a minority group on public transport?" . Lockie urged those offended by the campaign to complain to the Advertising Standards Authority. ...
Nesquik ad ban for 'great start' claim image
Source : BBC [Read Article] Wednesday 23rd of December 2015 01:11:42 PM
....An advert on Asda's own-brand milk labels for Nesquik hot chocolate featured a rabbit a cartoon character with the strapline "For a great start to the day!" and a badge labelled "Nutristart". Following a complaint from The Children's Food Campaign, the Advertising Standards Authority (ASA) found that the ad in context suggested health benefits without putting forward specific health claims, in contravention of European law. ...
Misleading broadband ads hiding true costs, Citizens Advice says image
Source : Guardian [Read Article] Wednesday 23rd of December 2015 11:15:30 AM
.... A broadband market that works for consumers should be competing on the overall cost of the available deals rather than on how difficult they can make it for people to work this out. “Broadband providers need to make the costs of a contract clear in their advertising and the Advertising Standards Authority should also review the code of practice to make sure it works well for consumers. ...
Broadband adverts 'confuse public' image
Source : BBC [Read Article] Wednesday 23rd of December 2015 12:23:05 AM
.... . "Broadband providers need to make the costs of a contract clear in their advertising and the Advertising Standards Authority should also review the code of practice to make sure it works well for consumers. ...
City News: Christmas workers, Nesquik, Retailer sales image
Source : Daily Express [Read Article] Tuesday 22nd of December 2015 10:11:00 PM
.... . Upholding the complaint, the Advertising Standards Authority said the “great start” claim was likely to be understood as a reference to the health benefits of the drink, but was not accompanied by any authorised health claims and therefore breached regulations. ...
UK probes Nurofen Express advert claims image
Source : BBC [Read Article] Tuesday 15th of December 2015 09:24:39 AM
....The UK's advertising watchdog is probing the marketing of Nurofen Express, after receiving complaints about its television advert. The Advertising Standards Authority (ASA) is examining if the advert is misleading by claiming it targets the source of headaches. ...
Nurofen makers under investigation after court rules on misleading adverts image
Source : Guardian [Read Article] Tuesday 15th of December 2015 12:46:51 AM
....Australia’s federal court ruled that Reckitt Benckiser, the British firm which produces the drug, deceived consumers by selling Nurofen painkillers that were identical to its standard ibuprofen pills but nearly twice as expensive. Britain’s Advertising Standards Authority (ASA) has now confirmed it is investigating 12 complaints about a television advert for Nurofen Express. ...
Dyson advert sucks, says watchdog image
Source : Guardian [Read Article] Wednesday 2nd of December 2015 07:01:14 AM
....A confident Dyson claimed that its product outperformed its rival with over “10 times the suction”. Grey Technology, which trades as Gtech, complained to the Advertising Standards Authority that the ads were misleading: it said the tests Dyson used to back its claims “did not reflect normal household cleaning conditions” and “exaggerated the capability of the DC59 to deal with fine dirt”. ...
NSPCC apologises for using premium rate phone number on Christmas appeal image
Source : Guardian [Read Article] Tuesday 1st of December 2015 06:27:02 PM
....The number given for telephone requests for a letter was 0845 130 3203. But the NSPCC failed to comply with the Advertising Standards Authority’s regulations that require a statement alongside each reference to the number saying “calls cost 3p per minute plus your phone company’s access charge”. ...
Money being poured away: Costs crackdown could save families £470 a year image
Source : Daily Express [Read Article] Monday 30th of November 2015 09:29:00 AM
....Broadband companies will also be urged to make their costs clearer. The Advertising Standards Authority is investigating whether “teaser rates” are misleading. ...
Essena O'Neill: can kids spot covert marketing by social media stars? image
Source : Guardian [Read Article] Tuesday 24th of November 2015 03:03:38 PM
.... The problems arise when these commercial partnerships aren’t transparent. In the UK Advertising Standards Authority (ASA) regualtes sponsored content. ...
We’ve heard of runway tantrums … image
Source : Guardian [Read Article] Sunday 22nd of November 2015 09:00:13 AM
....The battle between Gatwick and Heathrow over where London’s next runway will be built has been fierce and rather heated. An advertising campaign by Gatwick over the summer about the noise from a new Heathrow runway was banned by the Advertising Standards Authority as being misleading. ...
Will bankruptcy cost American Apparel its cool? image
Source : BBC [Read Article] Monday 5th of October 2015 10:55:40 PM
....The company has faced its share of controversy in the UK as well. Several ads were banned by the Advertising Standards Authority (ASA) after complaints in 2009 and 2012. ...
After the VW crisis, is your car’s miles-per-gallon rating accurate? image
Source : Guardian [Read Article] Saturday 26th of September 2015 06:00:04 AM
....But why have manufacturers been free to advertise mpg figures that bear so little resemblance to reality? One angry UK driver, who bought an Audi A3 TDI (part of the VW group) after adverts which said it was “the most fuel-efficient Audi ever”, was so furious that he was getting nowhere near the claimed 68. 9mpg that in 2013 he took his case to the Advertising Standards Authority. ...
How far is too far when it comes to advertising to children? image
Source : Guardian [Read Article] Wednesday 16th of September 2015 12:09:07 PM
....Although there is little research as to their relative effectiveness in relation to marketing as a whole, games can be seen as a subtle way of getting “under the radar” of susceptible children. In 2012, the UK’s Advertising Standards Authority ruled that “sections of the website of confectionary firm Swizzels Matlow Ltd, in particular child-friendly interactive games, irresponsibly encouraged poor nutritional habits and an unhealthy lifestyle in children”. ...
Morrisons wins Advertising Standards Authority verdict but Aldi still walks tall image
. A complaint from Aldi claiming that a rival supermarket’s price-match scheme was unfair has been thrown out by the Advertising Standards Authority (ASA). ...
The 10 things you need to know about business today image
Source : Independent [Read Article] Wednesday 19th of August 2015 08:35:21 AM
.... New guidelines for video bloggers who enter marketing relationships with brands have been published. The Committee of Advertising Practice has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. ...
Vlogger advert guidelines published image
Source : BBC [Read Article] Tuesday 18th of August 2015 11:28:08 PM
....The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. ...
'Sell your timeshare free' website exposed over £3.5m refund claims image
Source : Telegraph [Read Article] Wednesday 22nd of July 2015 06:32:19 AM
. A website that preys on people trapped in costly timeshare agreements has been slammed by the Advertising Standards Authority for making misleading claims about money awarded to customers. ...
Adverts 'mask real broadband costs' image
Source : BBC [Read Article] Tuesday 21st of July 2015 11:17:29 PM
.... . The report comes as Virgin Media was criticised by the Advertising Standards Authority (ASA) for one of its broadband adverts. ...
Responsiblities of the gaming industry in protecting children's rights image
....The recently updated Guidelines for Industry on Child Online Protection provide further guidance on protecting children’s rights online for companies that develop, provide or make use of information and communication technologies (ICT). However, the fact that the CMA recently referred three online children’s games to the Advertising Standards Authority due to concerns that they may be pressuring children into buying extra features suggests that some developers of children’s apps are unaware of the principles and guidelines that apply to their products - or are choosing to ignore them. ...

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